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Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Many different vendors provide web analytics software and services.Our Web Analytic Reports help you get a demographic, diagnostic and marketing synopsis about the traffic to your website.Understanding these vital web analytics will help you define future business stratergies.
Our Web Analytic Reports include the following elements:
Total number
of visitors.
Total number of
hits.
Total number of
pages served.
Total time spent
by the visitor on the site.
Type of browsers
used by the visitors.
Most viewed top
10 pages.
Least viewed pages.
Break-up of traffic
by Continents - countries - Cities.
