Google Algorithm Will Give Priority To Mobile-Friendly Sites Starting 21st April 2015

March 28th, 2015

Google has always put the user at the helm when it comes to search. When it comes to search results Google focuses on the user and when it comes to updating the search algorithm it’s the user behaviour which becomes the focal point.

In February 2015, Google published a blog post mentioning that they want more mobile friendly websites in the search results.

Two important major announcements made by Google in the blog post were:

  1.  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more mobile-friendly sites in search results.
  2.  We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Google Algorithm to find mobile friendly sites for search results

Google has clearly stated that starting  21st April 2015, they will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Google resources available online to check and test the mobile-friendliness of a website are as follows:

Other Resources answering the following questions:

  1. Why make a website mobile-friendly?
  2. How do I start?
  3. What are the top three things I should know when building a site for mobile devices?
  4. How much does it cost to build a site for mobile devices?
  5. What should I think about when working with a developer?
  6. What are the top three mistakes beginners want to avoid?
  7. What are the next steps?

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About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.


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