We shall be conducting an in-depth SEO training at Ahmedabad Management Association from 20th January 2014 onwards.
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IN DEPTH SEO TRAINING
Days: Monday to Friday,Dates: January 20 to February 4, 2014 (12 days)Timings: 6.30 to 8.30 p.m. Download brochure here :
http://goo.gl/A6Auhx
COURSE CONTENT
Module 1: Introduction to Google
· What is Organic Search Engine Optimization?
· What is Pay Per Click (PPC)?
· White Hat vs Black Hat optimisation?
· How does Google work?
· How does Google see the world?
Module 2: Site Architecture and Keyword Selection
· Importance of Keywords
· How to choose your keywords
· Why use multiple keywords
· How to find niche keywords
Module 3: Content Design and Page Optimisation
· How to optimize your keywords
· What is a website theme?
· How to optimize page and file names
· How to structure your page content
· How to optimize Meta tags
· How to optimize page title tags
· How to optimize Meta description tags
· How to optimize h tags
· How to optimize alt tags
· How to optimize title attribute tags
· How to avoid the misuse of header tags
· Choosing the best writing style
· How to avoid penalisation
Module 4: Linking Strategies
· Why are links important?
· What is Google PageRank?
· What are internal links?
· What are the three types of external link?
· What are the best sources of links?
· Should I link to blogs and social media sites?
· What is a link farm?
Module 5: Technical Considerations
· CSS vs table based design
· Understanding website frames
· How to choose the best domain name
· How to choose the best hosting company
· How to validate your website pages
· Canonical Issues
· Authorship v/s Publisher Markup
· Customized 404 pages
· Microformats and Schemas
· Twitter Cards And Facebook Open Graph
Module 6: Introduction to Content Management Systems
· Introduction to WordPress, Joomla, Drupal, Magento
· Demo.
Module 7: The Importance Of Social Media Presence and Its Integration With Search
· Google+ and other Social Media Platforms
· Google+ Profile And Google+ Business Page
Module 8: The Latest Google Algorithm Updates
· What is the significance of the Panda Update?
· What is the significance of the Penguin Update?
· The Humming Bird Overview.
Module 9: Google SEO Tools
· How to setup and use a Google Webmaster Account
· How to verify your website
· How to setup and submit a Google sitemap
· How to produce and install a robots.txt file
· How to use a 301 redirect?
Module 10: Monitoring Traffic
· How to setup Google Analytics
· Google Analytics live demo.
Module 11: Maximizing Conversions And Metrics To Monitor For Search Presence
· What is website usability?
· Why is it important?
· How to design the ultimate website
Module 12: The Periodic Table Of SEO Ranking Factors and SEO Workshop
· Your chance to ask questions about your own websites.
