Avinash Kaushik needs no introduction if you belong to the internet marketing world. But if you are new to this world and yet to get an idea about the whos who of this industry then Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google. He has also authored Web Analytics 2.0 & Web Analytics: An Hour A Day .
I am simply in awe of the way he writes the detailed blog posts on his blog Occam’s Razor, Digital Marketing & Analytics. The blog posts are detailed, in-depth and very informative. Infact a mini thesis on the topic he decides to write on.
Recently he shared the following on Google+ and I must say that it is so very relevant to the world of online marketing and an important point to ponder on .
In order to reach the online Gold layer online businesses sometimes use the owned presence sometimes the earned presence and at other times when the budgets are high even the paid presence is used. But, I have seen many times the business owners give up when they are very close to the Gold layer because by that time they lose patience and start doubting whatever their SEO experts and online marketing experts tell them.
But I think we should not forget the example of Amazon and eBay who got established in 1994 and 1995 respectively and faced losses for many years and now they have reached that layer which can be called the Gold Layer.
Either you are mining for deeper insights or you are aiming to reach the Gold layer to scale profits just keep going is the answer. Now when one reads the article published in 2005 on http://www.cbsnews.com/news/amazon-e-commerce-success-story/ will get an idea about it.
In early 2000 creating and running an ecommerce site was the challenge because of the hardware and software constraints but today creating an ecommerce site is very easy and cost effective but to make it successful and establishing a long term brand is the challenge. The online success can be described as below.