Please Note: The Mobile-Friendly Update Launched By Google Is Called Mobilegeddon By Search Engine Land and Not By Google

Including mobile friendliness as one of the ranking factors has surely made the SEOs and website owners busy . They are all working on making their sites responsive and gain the Mobile-Friendly badge for search results.

All this is ok but is it justified that all the posts on this topic are referring this update as Mobilegeddon. This is so misleading Google has not called it ‘Mobilegeddon’ but every post you find on the web on this topic is referring this update by this name.

Clients call you up and ask questions about the Mobilegeddon Update.  By just reading a few posts some of them  exhibit an aura of  see I know it all.  Its all over the web .

But, has Google announced in any of their blog posts that they are calling this change as the Mobilegeddon Update, The way they announced the Panda and the Penguin algorithm? The answer is NO.

Search Engine Land has nicknamed it as Mobilegeddon . See the snapshot of the SEL Blog Post  below.

Mobilegeddon -SEL

You can see the no. of posts referring to this change as the 'Mobilegeddon' in the image below:

Mobilegeddon

Please note that this name is given to this change by Search Engine Land and not by Google. 

It reminds me of how the Local search Update got famous as the Pigeon Algorithm or Pigeon Update because Search Engine Land named it so.

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

April 22, 2015
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