Search  At Google  I/O 2016 Dominated By Updates On Mobile Search,App Indexing  And Structured Data

June 3rd, 2016

Google today  published a recap of 8 things about the Search happenings which were discussed at Google I/O 16 and they are:

1: Introducing ‘Rich Cards’

Google announced “Rich Cards” which is a new search result format which uses structured mark up, just like the Rich Snippets format.

The focus is to provide a more rewarding experience to the mobile user.

Currently this is on an experimental stage and available only for Movies and Recipes but Google seems to be having promising future plans in taking this ahead for other content categories too.

2: New Search Console Reports

Google launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report Google highlights,“enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich cards.

Search Filter

3: Real-time Indexing

Google has always given importance to the freshness index for content. Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time. It’s still in its early days, but Google plans to launch a pilot later this summer.

3: Getting up to speed with Accelerated Mobile Pages

AMP or Accelerated Mobile Pages is an open source initiative by Google launched in October 2015.

Accelerated Mobile Pages (AMP) are lightweight pages designed to load quickly on mobile devices. AMP-compliant pages use a subset of HTML with a few extensions.

Accelerated Mobile Pages (AMP), is a very accessible framework for creating fast-loading mobile web pages.

The AMP project aims at improving the performance of the mobile web. Further, the intent is that the webpages with rich content like video, animations and graphics should work alongside smart ads, and  load instantaneously.

I/O 16 attendees could talk directly with Googlers at the Search & AMP sandbox.

 Search And AMP

5: A new and improved Structured Data Testing Tool

The new Structured Data Testing tool is tightly integrated with the DevSite Search Gallery and the new Search Preview service, which lets you preview how your rich cards will look on the search results page.


6: App Indexing got a new home (and new features)

Google announced App Indexing’s migration to Firebase, Google’s unified developer platform. Watch the session to learn how to grow your app with Firebase App Indexing.

7: App streaming

App streaming is a new way for Android users to try out games without having to download and install the app — and it’s already available in Google Search. Check out the session to learn more.

  1. Revamped documentation

Google has revamped the developer documentation, organizing the  docs around topical guides to make it easier to follow.

With Google working towards improving the mobile experience in so many ways, it is needless to say that ‘Mobile Search’ needs to be the

current focus for all search marketers .


About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.


Digital Marketing Agency India