News:
Internet advertising expected to touch Rs 1,100 crore in 2012...
Internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007, according to a study released by FICCI and PricewaterhouseCoopers. In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year, the study states. The share of internet in the overall advertising pie is projected to grow to 2.4 per cent in 2012 from 1.4 per cent in 2007. According to the study, Indian advertising will be a Rs 45,300-crore industry by 2012 from Rs 19,600 crore in 2007. [Source: Telegraph]
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The SEO and other web-centric courses are conducted according to the need and the background knowledge of the participants.We have seperate programmes for website owners and a completely different set of modules and methodology for experienced web developers.Hence, we assure that the purpose for which the participant has enrolled at WebPro is achieved.
The Course has been upgraded and also includes 'How to make your
website SEO friendly as per the new algorithm of Google - Google Caffeine'
Session
1 : Search Engine Basics
Session 2 : Introduction
to Search Engine Marketing
Session 3 : Introduction
to Search Engine Optimization
Session 4 : SEO
Requirements Gathering & Keyword Research
Session 5 :
Title and other META Tags Creation
Session 6 : SEO
Copywriting
Session 7 :
Search Engine and Directory Submission & Search Engine Spam
Session 8 : Overview
of all the above sessions
Session 9:
SEO & Web Design
Session 10: Text
Content & Dynamic Content
Session 11: Graphics
& Flash Pages
Session 12: Frames
and Tables
Session 13: Link
Popularity
Session 14: Overview
Of Web Analytics.
Session 15: Pay
For Performance
Session 16: Measuring
SEO ROI
What the student will know by the end of the course?
What is search
engine optimization (SEO)?
How to create effective
page Title Tags?
How to create an
effective and optimized META Description Tag?
How to create an
effective and optimized META Keywords Tag?
How to research
and select appropriate keywords to target?
How to successfully
integrate search keywords within your web site copy?
How to optimize
each page of your web site step-by-step?
Overview of important
search engines and directories?
How to submit your
site to important search directories?
An overview of
what search engines consider to be "spam"?
Web design elements
to avoid to ensure your site is search engine compatible?
How to monitor
your search rankings and site traffic?
How to create effective
Alt Image attributes?
How to create effective
and optimized text navigation menus?
How to use link
titles and anchor text effectively?
How to set up your
site architecture to be search engine friendly?
How web page file
extensions impact search engine compatibility?
How to integrate
good Web Design and SEO together ?
How to create a
search engine friendly site map?
How to use the
Robots META tag?
How to optimize
a site designed in Flash?
How to optimize
a graphic-heavy web site?
How to increase
your site's link popularity?
Overview of Google
PageRank?
Introduction to
pay for performance search engine options?
How to measure
the Return on Investment of your SEO campaign?
Programmes conducted by WebPro Technologies at AMA (Ahmedabad Managemrnt Association)
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