Social media optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media. SMO is one of two online methods of optimizing (attracting visitors to) website content; the other method is search engine optimization (SEO).

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

The SMO Course at WebPro Technologies includes the following topics in detail:

Design Elements For Great Business Blogs

Steps to grow a quality Twitter Following

All About Facebook.

Must Read Case Studies Social Media Marketing