Some Web Spam Insights Google Gathered and How Google Fought Spam In 2015


May 3rd, 2016

Google yesterday published a post on  how they fought spam on the webmaster blog. Google mentioned, we fight spam through a combination of algorithms and manual reviews to ensure that sites don’t rise in search results through deceptive or manipulative behavior, especially because those sites could harm or mislead users.

300px-Google

Some important web spam insights Google gathered in 2015:

  • Huge no. of websites being hacked. 180% increase compared to the previous year.
  • Increase in the no. of  websites having thin or low quality content.

Actions taken by Google:

  • One of the algorithmic updates helped to remove the amount of hacked spam in search results.
  • Google sent more than 4.3 million messages to webmasters to notify them of manual actions they took on their site and to help them identify the issues.
  • There was a 33% increase in the number of sites that went through spam clean-up efforts towards a successful reconsideration process.
  • Users submitted more than 4,00,000 spam reports to Google. Google acted on 65% of them, and considered 80% of those acted upon to be spam.
  • Google conducted more than 200 online office hours and live events around the world in 17 languages.
  • Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors.  webmaster help forum continued to be an excellent source of webmaster support.
  • Google believes, fighting web spam is one of the many ways they can  maintain search quality at Google and Google thanked all those who  submitted reports and contributed towards a cleaner web ecosystem!

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

Website: http://www.webpro.in/about-bharati-ahuja/

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