I don’t think anyone needs any introduction to what SEO stands for. Everyone who is serious about online business is very much aware about the importance of Search Engine Optimization. Every year as the year comes to an end there are blog posts on – SEO IS DEAD – Butas always again the importance and the need for SEO bounces back on the online scenario with more added life energies.
As we offer SEO services and myself am an advocate for organic search , when I read posts predicting the end of SEO I get more motivated to write about why it is more important than ever before.
Yes, SEO in 2011 is for sure much more than just rankings. The juvenile definition of SEO which mentioned only about getting high rankings is no longer applicable. The SEO fraternity who have been promoting websites online since the time when the term SEO itself was not coined surely know what I am talking about.
We have come a long way since 2000 where individual submissions in the search engines was the main task for SEOs. SEO in 2011 is not only about getting high rankings but about building a brand for the business that you are promoting. It is about helping the client establish his goodwill online and have a true online persona for himself and his business.
This is possible by helping the business create relevant and right footprints on the web and also by helping the client to rectify any faux pas which might have created unwanted footprints.
As the search options go on increasing and the social fabric gets woven more and more into search the guidance and training of how to use the social media effectively is also one of the SEO deliverables today.
As many people think that if they are tweeting about what they are eating or where they are going they are engaging in social media and this should help them with their search engines presence also. But, if you are not engaging with the people on twitter about your focus area of work or the discussions are not topical then I think you are just wasting your time. As non-focused discussions will not help you create the social link graph needed to help your SERPs soar.
Of course, as it is social media so a proper balance and blend of work discussions and casual chats (which help you to project your true personality) should surely help your professional and personal profile be projected in the right way so that people know who you are and what work you are involved in.
Today, SEOs guide their clients about creating blogs and focus on subject matter about what they want to associate themselves with on the web. This also is a way of projecting your personality and sharing your views and opinions about the concerned topics , products and services. If blogging is done with a focus and a purpose in mind and if your blog offers knowledge and information thereby attracting regular traffic then again the blog content helps you to establish the online persona which has become a part of the SEO deliverables today.
The blogosphere is showing an increase in the no. of personal blogs as people want to blend their social and professional personalities and create an individual presence along with the online industry they are associated with.
Hence. SEO is more relevant, has a wider meaning and involves much more understanding about the web world than just on page tweaking of the website for meta tags and content.