Today a quality web presence is the lifeline of every organization. In early 2000 anyone who had a website and had submitted them to search engines took pride on being visible in the search results and proudly printed the website URLs on the business cards and letter heads . A decade down the line the world wide web is a more sophisticated place with the search engines and the search behaviour both having evolved qualitatively.
Today having a web presence does not mean only having a website. One needs to have a correlated quality web presence across the web. In order to achieve that objective a planned approach and a dedicated team is needed. SEOs and digital marketers have been filling the blogosphere with this message but yet when it comes to the website owners there is an aura of confusion and there is a need to understand the connectivity and correlation among all the online platforms – SEO, Social Media, and Regular Content Creation. All these activities supplement each other and boost the quality search presence in the long run.
One cannot focus only on one activity and then immediately jump to another just because it is being declared as the latest trend by some. This is very misleading for website owners. Blog posts like SEO Is Dead, Content Marketing is the new SEO, Email is Dead, Social Media marketing is the latest online trend, etc. make the website owners especially the SMBs who have limited budgets skip from investing in one activity to another without actually benefitting from any. Today the challenge for the website owner is how to keep these activities coordinated and connected and make each task benefit from the other and get an overall boost to the online presence by capitalizing on the digital assets created thereby.
The Web Presence Services with which we can help you are: