Google posted on its official blog yesterday that  the AMP pages shown in the “Top stories” section of
the Google Search Results page on mobile phones are now in the process of being shown across the entire search results page and not just the “Top stories” section. Google says,  Since they started working on this mobile experience for users, they have seen incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date there are more than 150 million AMP docs in the Google index, with over 4 million new ones being added every week. The preview shows an experience where web results that that have AMP versions are labeled with . When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer. The “Who” page on AMPProject.org has a list of some of the sites already creating AMP content. Google says, they are starting with a preview to get feedback from users, developers and sites so that they can create a better Search experience when they make this feature more broadly available later this year. They also want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo. And beyond developing AMP pages, Google  invites  everyone to get involved and contribute to the AMP Project. As the no. of searches from mobile handsets go on increasing at an alarming rate, AMP is
huge and is surely the future which no search marketer can ignore. Speed and optimum content display are the most important aspects for mobile users. Try it out for yourself on your mobile device by navigating to g.co/ampdemo. Please view the screen shot of the preview results as below: AMP-Preview-Results The preview shows an experience where web results that that have AMP versions are labeled with . When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer. But if there are errors on the AMP page then the corresponding page is as below: AMP-Errors-Page

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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August 5, 2016