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7 Ways Big Data Is Changing

7 Ways Big Data Is Changing The Way Marketers Reach Their Audience

At the focal point of modern marketing is information. Without quality information, you cannot know how to get convertible leads. However, today, marketing coincides with an interesting phase of innovation where big data plays a big role in how marketers go about their business. I will look at ways big data is shaping the way … Continue reading 7 Ways Big Data Is Changing The Way Marketers Reach Their Audience

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43% of marketers say 75% of their content isn’t being consumed. Despite This Survey Result, Why You Should Publish Content Regularly?

A recent post on http://searchengineland.com/survey-43-percent-marketers-say-75-percent-content-not-consumed-277626 mentions: A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.” From a content … Continue reading 43% of marketers say 75% of their content isn’t being consumed. Despite This Survey Result, Why You Should Publish Content Regularly?

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Google’s New Search Feature Connecting Job Seekers With employers

Google has announced “Google for Jobs” this year at Google I/O which is a brand new company-wide endeavor aimed at aiding both job seekers as well as employers through joint-effort with the job matching industry. One of the important aspects of this initiative is to provide job aspirants better exposure through Google Search Engine. This … Continue reading Google’s New Search Feature Connecting Job Seekers With employers

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Google Jamboard – The Integration of the Whiteboard and The Cloud

Google Jamboard is finally unveiled for sale after it was announced last October (2016) that it would reach the market pretty soon. Although, there has been a bit delay in its scheduled entry into the market nonetheless the much-awaited Jamboard from the search engine giant Google has finally and eventually hit the market big time … Continue reading Google Jamboard – The Integration of the Whiteboard and The Cloud

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The Benefits of Combining Accelerated Mobile Pages (AMP) & Progressive Web Apps (PWA)

Google’s core principle is: “Focus on the user and all else will follow.” Page load time is a website’s first impression for the user. That impression is directly correlated to the bounce rate of traffic to that website. User experience starts when the page loads and continues to be enriched with every tap or click. When each subsequent … Continue reading The Benefits of Combining Accelerated Mobile Pages (AMP) & Progressive Web Apps (PWA)

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Seven Priorities For SEO 2017

SEO in 2017 is more technical than ever before. The SEO industry has reached an era where, the true identity and importance of SEO services has started being spelt out. Search engine algorithms now are more sophisticated and can see thru spam more efficiently. So, if you are trying to manipulate the search results using … Continue reading Seven Priorities For SEO 2017

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