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PWA-Mobile-website

A Mobile Ready Website in 2018 – With a Special Emphasis On PWA (Progressive Web Apps)

In 2018 being Mobile Ready is much more than just having a Responsive Website. Let’s explore – PWA , AMP and Responsiveness. Today if your website needs to be called mobile-ready it needs to be: Responsive (Accelerated Mobile Pages) AMP Enabled & Should also be a Progressive Web App (PWA) Mobilegeddon & The Google Mobile Friendly Updates.  … Continue reading A Mobile Ready Website in 2018 – With a Special Emphasis On PWA (Progressive Web Apps)

GDPR

GDPR – General Data Protection Regulation : 20 Key Points

GDPR stands for General Data Protection Regulation. Its purpose is to unify all EU member states’ approaches to data regulation, so that all data protection laws are applied identically in every country within the EU. It will protect EU citizens from organisations using their data irresponsibly. It ensures that EU citizens are in charge of … Continue reading GDPR – General Data Protection Regulation : 20 Key Points

All About FlipKart and Walmart

Walmart Buys 77% stake In FlipKart – Amazon in talks to buy Stake In Future Retail

On May 9th 2018  Walmart announced that, Walmart will pay approximately $16 billion for an initial stake of approximately 77 percent in Flipkart. The remainder of the business will be held by some of Flipkart’s existing shareholders, including Flipkart co-founder Binny Bansal, Tencent Holdings Limited, Tiger Global Management LLC and Microsoft Corp. While the immediate … Continue reading Walmart Buys 77% stake In FlipKart – Amazon in talks to buy Stake In Future Retail

influencer marketing campaigns

Influencer Marketing Campaigns – Where Brands And Content Creators Come Together

Traditional marketing usually marketed products using celebrity marketing as an ultimate tool. Marketers use celebrity endorsers in hope that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Celebrity marketing surely works in the digital marketing world too. … Continue reading Influencer Marketing Campaigns – Where Brands And Content Creators Come Together

Franklin Institute Awards

Vint Cerf and Robert Kahn – The Men Who developed TCP/IP Receive A Franklin Institute Award.

Google’s Chief Internet Evangelist Vint Cerf and Robert Kahn have been awarded a Franklin Institute Award for developing TCP/IP, the protocol that allows effective communication between millions of computer networks. About Franklin Institute Award: Since 1824, The Franklin Institute of Philadelphia has honored the legacy of Benjamin Franklin by presenting awards for outstanding achievements in science, engineering, … Continue reading Vint Cerf and Robert Kahn – The Men Who developed TCP/IP Receive A Franklin Institute Award.

SSL Certificates

Secure Your Site With SSL Before Chrome Marks Your Site As “Not Secure” From July 2018 Onwards

In August 2014 Google announced that security is a top priority for us. They also added that: “Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help … Continue reading Secure Your Site With SSL Before Chrome Marks Your Site As “Not Secure” From July 2018 Onwards

Google Mobile First Indexing FAQs 2018

Google Rolls Out Mobile-First Indexing – Some Important FAQs Answered.

There is no doubt that mobile search is huge and the number of searches from mobile devices are increasing exponentially day by day. Gary Illyes, Google webmaster trends analyst, during a SMX Advanced conference in Seattle in Seattle in June 2017 had mentioned that the Mobile-First index is going to be huge. Illyes had said: … Continue reading Google Rolls Out Mobile-First Indexing – Some Important FAQs Answered.

7 Ways Big Data Is Changing

7 Ways Big Data Is Changing The Way Marketers Reach Their Audience

At the focal point of modern marketing is information. Without quality information, you cannot know how to get convertible leads. However, today, marketing coincides with an interesting phase of innovation where big data plays a big role in how marketers go about their business. I will look at ways big data is shaping the way … Continue reading 7 Ways Big Data Is Changing The Way Marketers Reach Their Audience

5020253586_9cf4dbb2ec_m

43% of marketers say 75% of their content isn’t being consumed. Despite This Survey Result, Why You Should Publish Content Regularly?

A recent post on http://searchengineland.com/survey-43-percent-marketers-say-75-percent-content-not-consumed-277626 mentions: A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.” From a content … Continue reading 43% of marketers say 75% of their content isn’t being consumed. Despite This Survey Result, Why You Should Publish Content Regularly?

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