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rich-result-evolution

Google Announces “Rich Cards”  For Recipes And Movies For Mobile SERPs (An Upgrade On Rich Snippets)

Yesterday, Google announced a new search result format “Rich Cards”which use schema.org structured mark up, just like the Rich Snippets format. The focus is to provide a more rewarding experience to the mobile user. Google has started showing Rich Cards only for 2 categories,  i.e  Recipes and Movies and the Rich Cards  as of now will … Continue reading Google Announces “Rich Cards”  For Recipes And Movies For Mobile SERPs (An Upgrade On Rich Snippets)

AMP sign

What Is AMP? All About Accelerated Mobile Pages By Google

AMP or Accelerated Mobile Pages is an open source initiative by Google launched in October 2015. Accelerated Mobile Pages (AMP) are lightweight pages designed to load quickly on mobile devices. AMP-compliant pages use a subset of HTML with a few extensions. Accelerated Mobile Pages (AMP), is a very accessible framework for creating fast-loading mobile web … Continue reading What Is AMP? All About Accelerated Mobile Pages By Google

What Is Gboard By Google?

Gboard is  a new app for your iPhone that lets you search and send information, GIFs, emojis and more, right from your keyboard. With Gboard, you can search right from your keyboard. Anything you’d search on Google, you can search with Gboard. Results appear as cards with the key information front and center, such as … Continue reading What Is Gboard By Google?

Search Console And Google Analytics

Google Search Console And Google Analytics Get More Deeply Integrated

Google announced yesterday that they have introduced the ability to display Search Console metrics alongside Google Analytics metrics in the same reports, side by side – which gives a full view of how your site shows up and performs in organic search results. Google analytics and Search Console are the 2 Google properties which no … Continue reading Google Search Console And Google Analytics Get More Deeply Integrated

Jhon Mueller Google

Webmaster Trends Analyst at Google, John Mueller Confirms Rolling Out Of An Update To Mobile Search Results

Today, John Mueller (Webmaster Trends Analyst at Google) confirmed and tweeted: FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016   Last year,  Google started using mobile-friendliness as a ranking signal on mobile searches.  In March 2016 Google announced that beginning in May, Google will … Continue reading Webmaster Trends Analyst at Google, John Mueller Confirms Rolling Out Of An Update To Mobile Search Results

organic-search-graph-optimization

The SEO Industry In 2016 Shows A Promising Growth, Quantitatively And Qualitatively

The latest article on http://searchengineland.com/seo-industry-worth-65-billion-will-ever-stop-growing-248559 surely paints a positive picture and an assured growth path for the SEO Industry and I surely cannot agree more about its optimistic future. Call it by any name inbound marketing or by any other name organic search presence is here to stay as long as there are quality search … Continue reading The SEO Industry In 2016 Shows A Promising Growth, Quantitatively And Qualitatively

300px-Google

Some Web Spam Insights Google Gathered and How Google Fought Spam In 2015

Google yesterday published a post on  how they fought spam on the webmaster blog. Google mentioned, we fight spam through a combination of algorithms and manual reviews to ensure that sites don’t rise in search results through deceptive or manipulative behavior, especially because those sites could harm or mislead users. Some important web spam insights Google … Continue reading Some Web Spam Insights Google Gathered and How Google Fought Spam In 2015

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What is Digital Transformation (DT)? How To Rethink And Realign for the Same?

Technology has always had a great impact on business and society. But, in recent years the speed at which technological evolution is taking place and accelerating needs a transformation of the mindset. The impact  is not only evident at the industry level but also the way the users and customers are interacting with businesses. Creating … Continue reading What is Digital Transformation (DT)? How To Rethink And Realign for the Same?

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