Others Archives - WebPro Technologies LLP Ahmedabad

The Importance of Email Marketing in 2025

In the ever-evolving digital landscape, email marketing continues to be one of the most effective and reliable marketing channels for businesses. Despite the emergence of social media, AI-powered chatbots, and other digital marketing techniques, email remains a powerful tool for direct and personalized communication with customers. In 2025, email marketing has evolved further with advancements in artificial intelligence (AI), automation, and privacy regulations, making it even more crucial for businesses to leverage this channel effectively.

Let's understand why email marketing remains vital in 2025, exploring key trends, its advantages over other marketing channels, and best practices for maximizing engagement and ROI.

1. Email Marketing in the Age of AI and Personalization

Hyper-Personalized Campaigns

AI-driven personalization has taken email marketing to new heights in 2025. Marketers can now leverage machine learning to analyze user behavior, preferences, and historical interactions to deliver highly relevant content.

Dynamic Content: AI enables emails to adjust in real time based on user interactions, location, and browsing history.
Behavioral Triggers: Automated workflows trigger emails based on user actions, such as abandoned carts or recent purchases.
Predictive Analytics: AI predicts the best time to send emails, ensuring maximum open and engagement rates.

AI-Generated Content

Gone are the days of manually crafting emails. AI tools can now generate subject lines, body text, and even design elements tailored to audience preferences, saving time and improving efficiency.

2. High ROI & Cost-Effectiveness of Email Marketing

Email marketing continues to deliver one of the highest returns on investment (ROI) among all digital marketing channels. In 2025:

The average ROI for email marketing is reported to be $40+ for every $1 spent.
Unlike paid advertising, where costs are rising, email marketing allows businesses to maintain direct communication with their audience without incurring significant additional expenses.
Automated email sequences reduce manual workload while ensuring customer engagement, leading to higher conversions at a lower cost.

By investing in AI-powered email marketing strategies, businesses can significantly boost revenue while maintaining budget efficiency.

3. Customer Retention & Loyalty Through Email

In 2025, businesses are prioritizing customer retention over acquisition. Email marketing plays a vital role in this by:

Building Relationships: Regular newsletters, exclusive offers, and educational content keep customers engaged.
Loyalty Programs: Personalized reward programs delivered via email enhance customer loyalty.
Re-Engagement Campaigns: Automated emails bring back inactive subscribers with tailored messages and offers.

Brands that use email to nurture their audience and provide consistent value see higher customer lifetime value (CLV) and stronger brand affinity.

4. Privacy-Focused Marketing in a Cookieless World

With third-party cookies being phased out, businesses are increasingly relying on first-party data. Email marketing is at the forefront of this shift:

Permission-Based Marketing: Opt-in email lists ensure compliance with privacy laws like GDPR, CCPA, and other evolving regulations.
Trust & Transparency: Providing users with clear opt-in options and easy unsubscribe links enhances credibility.
Data Ownership: Unlike social media platforms that control user interactions, email allows businesses to have direct ownership of their audience data.

With privacy concerns growing, email marketing stands out as a trusted, compliant, and customer-first approach to digital communication.

5. Integration with Other Marketing Channels

Email marketing is no longer a standalone strategy but part of an integrated, omnichannel approach. In 2025, businesses are combining email with:

Social Media: Sharing email content across platforms to increase reach.
SMS & Push Notifications: Combining email with SMS for urgent updates and reminders.
CRM & Marketing Automation: Syncing email campaigns with CRM systems for better segmentation and lead nurturing.

By integrating email with other marketing channels, businesses can create seamless customer journeys and improve overall engagement.

6. Interactive & Engaging Email Content

Email in 2025 is far from static text and images. Interactive email elements have become a standard feature:

Polls & Surveys: Encouraging customer feedback directly within emails.
Shoppable Emails: Users can browse and purchase products without leaving their inbox.
Live Content Updates: Emails that update in real time with new offers, countdown timers, or live social media feeds.
Gamification: Scratch cards, spin-the-wheel incentives, and interactive challenges boost engagement.

Interactive elements ensure that emails remain engaging and provide a frictionless user experience, leading to higher conversion rates.

7. Mobile Optimization & Dark Mode Compatibility

With mobile-first browsing becoming the norm, optimizing emails for mobile devices is essential. In 2025:

More than 70% of emails are opened on mobile devices.
Dark Mode Compatibility: Emails must be designed to look appealing in both light and dark mode settings.
One-Click CTA Buttons: Simplified call-to-action (CTA) buttons for mobile users ensure better usability.

Failing to optimize for mobile can lead to lower engagement rates and lost conversions.

8. Advanced Email Segmentation & Automation

One-size-fits-all email blasts are a thing of the past. In 2025, businesses are leveraging:

Micro-Segmentation: Breaking audiences into highly specific groups based on demographics, behavior, and purchase history.
Automated Sequences: Welcome emails, lead nurturing campaigns, and post-purchase follow-ups are fully automated.
AI-Powered A/B Testing: AI automatically optimizes subject lines, content, and send times for the best results.

Advanced segmentation and automation ensure relevant, timely messaging, which drives higher open rates and conversions.

9. Sustainability & Ethical Marketing Practices

In 2025, consumers are more conscious of ethical marketing practices. Email marketing aligns well with sustainability goals:

Reduced Digital Waste: Unlike print marketing, email has a lower environmental impact.
Ethical Data Usage: Transparent data collection and respect for user privacy build brand trust.
Eco-Friendly Messaging: Brands use email to promote sustainability initiatives, reinforcing their commitment to responsible business practices.

By aligning email marketing with ethical business practices, brands can strengthen their reputation and foster deeper connections with their audience.

10. The Future of Email Marketing Beyond 2025

As technology continues to evolve, the future of email marketing looks promising with:

AI-Powered Hyper-Personalization: Emails becoming even more tailored with real-time customization.
Voice-Activated Emails: Integration with smart assistants for hands-free email interactions.
Blockchain for Email Security: Ensuring better email authentication and reducing spam.
Augmented Reality (AR) in Emails: Allowing customers to visualize products before purchase.

Businesses that stay ahead of these trends will continue to see high engagement and long-term success.

Last But Not The Least...

Email marketing remains an indispensable tool in 2025, offering unmatched personalization, high ROI, and a privacy-focused approach. With AI-driven automation, interactive content, and seamless omnichannel integration, businesses can engage customers effectively while respecting evolving privacy regulations.

By leveraging the latest email marketing strategies, brands can foster stronger relationships, enhance customer loyalty, and drive long-term revenue growth. In a digital world filled with fleeting trends, email marketing continues to stand the test of time as a reliable and powerful communication tool.

AI Search / Others - 04/07/2025

A Clarification Regarding Calls From WebPro

malicious calls alert

Since 3-4 weeks we have been receiving calls from people who tell us that they had received a call from our company promising them jobs.

We would like to make it very clear at the outset that we do not call people and offer them any jobs.

One caller forwarded a mail he had received. We share the content of that email as follows for your information and awareness.

Screen Shot 2019-06-27 at 2.57.51 PM

If you get such mails, please note that, THESE EMAILS ARE NOT FROM WEBPRO TECHNOLOGIES LLP.

Others - 06/27/2019

Influencer Marketing Campaigns - Where Brands And Content Creators Come Together

Traditional marketing usually marketed products using celebrity marketing as an ultimate tool. Marketers use celebrity endorsers in hope that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities.

Celebrity marketing surely works in the digital marketing world too. But, it is going through an evolutionary phase with Influencer Marketing increasing extremely fast over the past years and its global value now is estimated to be 1.07 billion U.S. dollars.

Influencer Marketing

The influencer marketing space is very powerful and has the potential to have a more genuine impact. This is because the ad. Is woven in the content and does not seem like an advertisement.

What is Influencer Marketing?

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

How does influencer marketing work?

Influencer marketing is an offshoot of content marketing . Content marketers created content to market products/services. Quality content creators became influencers in the long run. Some have established such good reputation for themselves that when they mention a product/service in their content it has a positive impact on the sales of that product and the helps build a brand image too.

Every celebrity may not be an influencer but every influencer has the potential of becoming a celebrity.

It is the fastest growing customer acquisition channel – beating organic search, paid search and email marketing.

Who is an Influencer?

An influencer is someone who has earned a good reputed presence on social media with a sizeable no. of followers/subscribers (at least 3000 – 5000).

How can an influencer promote your products/services?

As the name suggests, influencer marketing is when a brand uses an “influencer” to promote the brand by posting about a product or service or about the brand in general. Influencer marketing is the new “word of mouth”. Of course it is a paid WOM but the way it is presented in the content of the influencer makes it trust worthy or makes it look just like another ad.

How to Implement an Influencer Marketing Campaign?

Define your goals to be achieved by the campaign.
Identify the products/services to be marketed on the relevant social media channels.
Instagram, Snapchat, Facebook and Pinterest work well with a product that you can physically see. Unsurprisingly, the most common products promoted by influencers on Instagram are fashion and beauty related.
Services are less obvious because of this service brands work better with longer form. Bloggers or video bloggers are the perfect influencers in this case as they can review their experience and tell their readers a story.
Identify the influencers on those social media channels. Influencer identification and selection is without a doubt the most time-consuming step, but it is also the most imperative; this stage can make or break a campaign.
Select a relevant analytics platform. Usually the social media platforms have their insights and analytics which give you the detailed data.
If doing all this sounds like a herculean task then there are influencer marketing platforms which offer expert help in executing these tasks. To get an idea goto https://influencermarketinghub.com/influencer-marketing-agencies/ select the social media platform to get the relevant list.

Currently, YouTube and Instagram are the 2 most popular platforms for Influencer Marketing.

According to Shane Barker - Some Key Statistics Instagram vs. YouTube:

Instagram

The 50 most followed Instagram influencers have a combined follower count of 2.5 billion.
With an estimated 14.5 million sponsored posts, influencer marketing on Instagram is a $1 billion industry.
It’s estimated that tens of millions of people make money off, of Instagram. Top Instagrammers can make up to tens of thousands of dollars per post and $500,000/year.
48.4% of respondents in a survey comprising 20000+ consumers use Instagram to engage with influencer content.

YouTube

7 out of 10 YouTube subscribers relate better to their favorite YouTube content creator than to traditional television or movie stars, and 40% of millennials believe their favorite YouTuber understands them better than their friends.
Videos created by the top 25 YouTube stars were viewed 3x more, commented on 12x more, and resulted in 2x as many actions than videos from traditional celebrities.
A YouTuber with one to three million subscribers averages $125,000 per post.
24.6% of the respondents in a survey said that they prefer using YouTube to engage with sponsored content.

Others / SEO - 05/09/2018

Digital Performance Management---A Step Ahead, From Insights To Impact

The web is continuously evolving. Today, every business has a website and knows the importance of a holistic web presence. As digital presence providers, we have focused on the earned, paid, and owned presence platforms. We also have been measuring and monitoring the outreach and the inbound traffic to these platforms. The most commonly used tool being the Google Analytics. As the digital efforts mature and the digital presence starts to spread out to search, social, mobile and global, the need to measure, monitor, understand and study the user behavior becomes increasingly important. Once we reach out to the targeted audience and the inbound traffic starts increasing, the next logical step is to move on from:

Content to context
Monitoring analytics to using analytics data for management
Quantity analysis to quality analysis

Digital performance depends on upon three essential factors:

Customer/User experience
IT performance
The business outcome of the digital effort

This is where the Digital Performance Management (DPM) comes into the picture. It focuses on the challenge of connecting the gaps between the user experience, IT performance, and the business goals & results. DPM is performance monitoring which helps business to assess and manage the performance of their website. Usually, analytics and monitoring tools focus on any one of the above factors. These metrics are mostly quantitative and silo in nature. Digital Performance Management analytics focuses on the quality and the quantity metrics to help take decisions.

dpm-analytics

The success of any online business depends on how satisfying the customer journey has been. The customer journey begins when he starts his search on the internet and finds your digital business presence on any media (paid, organic or earned).Digital is not longer a word signifying a certain technology, it is the DNA of every organization. In 2015 Gartner noted that, 89% of companies primarily compete on the basis of customer experience, and that these interactions are becoming rapidly more digital. Forrester estimates that a one-point improvement in a US wireless provider’s Customer Experience Index score (CX Index™) results in an additional $175 million in revenue. The DPM approach thrives when all the following teams work with synergy and have a common goal in mind:

Marketing
Technology
eCommerce
Infrastructure & Operations
Product
Services

Traditional analytics gave data about the performance of a website or the mobile app.DPM analytics goes a step ahead and gives actionable insights to help in decision-making. As the mobile web expanded, from simple website analytics tools which offered visitor and location data we moved on to the Application Performance Management tools getting insights about the mobile applications. As the search engines evolved, the SEOs and search marketers included social media services and the content services into their range of services. I think in order to add more value to their services, the addition of the DPM is the much-needed extension.

Jason Bloomberg, President, Intellyx says:

Application Performance Management tools must evolve to become Digital Performance Management. As the definition of "application" is both expanding and becoming more vague, it's important for these tools to focus on the customer experience end-to-end. That's essentially what we mean by digital performance.

Ann Ruckstuhl, CMO, SOASTA says:

2016 will see the beginning of a mass transition from APM to DPM (Digital Performance Management) with emphasis on front-end performance measurement, testing, and optimization based on analytics insights gained from the holy trinity of data - real user, business outcome and ops metrics. The need of the hour is to offer insights into data, along with the analytics data. Every search marketer with this value-added service to the client is going to future proof its growth and existence. This requires a great understanding between the client and the digital presence provider.

Erwan Paccard, Director of Customer Experience Marketing, Dynatrace says:

DPM collected analytics are uniquely positioned to help break silos by providing detailed insight around user behavior, delivered experience quality and the supporting applications and infrastructure health and performance across channels.

DPM Answers the Following Questions:

Are the conversion goals and revenue targets defined?
Is the infrastructure nurturing the growth rather than becoming a bottleneck?
Are the customers happy?
Is there a synergy between all the teams with a common goal in mind.

As Google always says: “Focus on the user and all else will follow.”

How Does DPM Help in Shifting the Focus on the User/Customer

DPM helps you to facilitate and design a satisfying online journey for the user.
DPM offers insights into the user experience journey from the digital performance perspective.
DPM gives a holistic cohesive view of a company’s performance, aligning strategy, business goals and operations.
DPM helps in predictive analysis.

The DPM software helps the digital marketer to add that layer of intelligence in the reporting. These additional insights help the business owner identify the bottlenecks and issues in the whole online sale process. This kind of reporting, not only give the metrics but also adds the “why” to those metrics. The term “Performance Management” is not new for any business but “Digital Performance Management” has the synthesis of technology and operations at its core. This monitoring is the backbone on which the future online business will be determined for any company.

dpm-intelligence-layer

According to Forrester analysts Milan Hanson and James McCormick's report brief:

Digital Performance Management Is An Evolutionary Step Beyond APM - Digital performance management is APM with a companywide perspective. It goes beyond APM by managing performance in a customer and business context.
Understand The Customer To Understand Performance - Good or bad performance depends on the customer’s expectations, which can be influenced by a range of factors such as geography or even by the customer’s stage in a single transaction.
Adopt A DPM Approach For That Competitive Edge - DPM will subsume APM, providing better insights that lead to action that is more finely tuned to business improvement.

It is high time that the digital marketing agencies start adding this layer of intelligence to forge ahead in the industry. As the majority of the traffic is received from the organic platform, the organic presence providers should be the first one to adapt to this new trend and evolution. http://www.slideshare.net/JenniferFinney/a-new-era-of-digital-performance-management DPM can be implemented by using any specialized software or by creating customized dashboards on Google Analytics. Google Analytics gives us a plethora of data but usually, companies just read reports and are happy with the increase in traffic metrics. By creating dashboards offering quality and quantity metrics the company can identify issues posing as a hurdle for online growth.

Google too is going ahead in this direction by introducing Google Optimize

Yesterday Google sent an email invite to Google Analytics users introducing Google Optimize. The email says: Companies big and small face the same challenge today. With ever more data flooding in, how do marketers act on all the useful insights they've learned? That's where Optimize comes in. Optimize makes it easy to test new online experiences for your customers. It's easy to implement. It's easy to create more personal experiences. And most importantly, it's easy to understand and act on the results. With Optimize you can create and deploy A/B, multivariate or redirect site experiments with our powerful capabilities:

Built on Google Analytics. Test what matters. Use your existing Google Analytics goals and metrics to quickly get an experiment up and running.
Advanced Statistical Modeling. Optimize will model the real-world performance of your experiments for more accurate results.
Sophisticated targeting tools. Deliver the right experience to customers at the right time with advanced experiment targeting.

Google Optimize is easy to use, powerful, and free. Ready to discover better online experiences for your customers? Simple traditional analytics is maturing to a more holistic data analysis and visualization of user behavior, real-world performance of the online business entities thereby giving a direction to the operations and the IT team to improvise further. Just having an overall web presence and having a good website and a mobile application is not enough. The web and the user behavior is ever evolving. The intelligent monitoring and constant changes made to the user experience by analyzing such data is the key to online sustenance. This DPM approach is a recent development and at the initial stages, but it surely going to go a long way. The time to start thinking about it and work out a value-added service for our clients is the way to forge ahead. Let us understand the why behind the analytics metrics, rather than just view them superficially. It is all about capturing more data and delving deep into insights and moving ahead from insights to impact.

Others - 09/30/2016

When The CEO Wants To Know About Digital ROI Before Sanctioning The Digital Marketing Budget (With A Focus On SEO, Social Media, Email Marketing & Content)

Author : Bharati Ahuja

Recently many companies though convinced about investing in the online presence are hesitant about sanctioning budgets for SEO, Social Media, Content Writing, Email Marketing and other online presence campaigns. The reason being, the top management need the facts, figures and futuristic growth assurances before sanctioning these budgets.

The earned and owned media help in establishing online reputation and also help in building a brand. Focusing on earned and owned media i.e SEO, Social Media, Content and Email Marketing a business can sow the seeds of web presence which in the long run can help in branching out to the world wide web and gain the targeted traffic to their website and increase the outreach on the social media platform.

In order to achieve this of course a well planned strategy and a holistic approach is needed. Every media has got a different purpose but eventually leads to a common goal i.e quality online presence.

Just as a balanced diet is needed to keep oneself healthy an integrated approach or a healthy marketing mix is essential for an overall web presence which leads to the online growth of the business.

We shall focus on :

· SEO

· Social Media

· Content

· Email Marketing

SEO

SEO is at the root of the earned and owned media campaigns. Only when the website will be indexed and crawled properly and will get correctly correlated to the relevant search queries the targeted traffic from the search engines will be accessed.

SEO Campaigns work on the On-Page factors, Off-Page Factors and the Technical factors of the website to see that all the pages of the website are getting crawled and indexed regularly.
SEO also monitors that the relevance of the search queries for which the website is getting correlated to.
Moreover, SEO also checks whether the traffic is coming from the targeted geo locations.
More pages becoming the landing pages for relevant and targeted search queries is also one of the goals of the SEO Campaigns.
Increase in non-branded search queries over a period of time is also a positive offshoot of an SEO Campaigns.

SEO ROI can be easily calculated by the data available from Google analytics and from the in-house sales team.

A simplest SEO ROI calculation would be attained by answering these following questions:

How many visits received from search engines?

Let us denote this as – a

How many enquiries received via the website form or calls received from visitors after visiting the site which they found via search engines?

Let us denote this as - b

The no of enquiries thus received got converted to sales?

Let us denote this as – c

The amount of profit from these invoices drawn?

Let us denote this as – d

The cost of SEO monthly / annually depends on what basis you are calculating ?

Let us denote this as – e

I suggest the ROI to be calculated half yearly or annually as this gives a clear idea.

Hence , (assuming you keep the period of the calculation the same for all the metrics)

SEO ROI = (d – e) / e * 100

Basically,

ROI = ( Annual Profit from the sales which were achieved via the Enquires from search engines – The annual cost of SEO for the website) divide upon (The annual cost of SEO for the website) multiplied by 100

There can be many permutations and combinations that can be worked out in order to get various performance data as per your requirement. For example if you want to measure the conversion ratio of your sales department keeping in mind the online enquiries received then it can be done as follows:

Conversion Ratio = c/ b * 100

This can become as a KPP (Key Performance Parameter) for your sales team which can be monitored on a periodic basis to have a direction and guidance for chalking out the sales plans for the next period with a targeted approach and also the reasons for the low or high ratio can be discussed and therby helping to find the strengths and weaknesses in the system .

Social Media:

Measuring the ROI for social-media marketing can be a lot more challenging since its results involve such intangibles as engagement, audience reach, and “buzz.”

Social Media may or may not be an engine for direct sales but it surely helps in reaching out to the existing and potential online customers by creating a communication platform where both the parties have a equal chance to voice their say.

Usually people focus on the no. Of likes, followers, +1s and other such quantifiable metrics to calculate the ROI from social media but it does not limit to these metrics only. Social media ROI is much more it is the online reputation and brand awareness that gets generated as a result of the engagement on social media platforms which is the real ROI from social media presence.

Social Media is the platform where the word of mouth goes viral. Hence it reflects not only the plus points of the products and business but also the drawbacks get a chance to get highlighted. The challenge lies in how the criticism is faced and handled to turn the tables in your favour. The social media is a place where you interact with your existing customers and the potential customers in one place which can be tricky but can help sales too as your satisfied customer can be your best evangelist.

Content

Content is at the core of any online marketing activity. As a result the term “Content Marketing” has surfaced as a new wave online. But, we need to understand that “Content Marketing” does not mean marketing the content , but using content to market the product or service which your business offers. Just adding blog posts written by any third party regularly does not achieve the purpose of content marketing.

Regular fresh content can trigger the conversation and engagement on social media as managing social media for business is not like personal social media . Content Marketing adds more footprints on the web for web presence but also becomes the crux of connecting to people on the web which in the long run help share the word of mouth which is the basis on which decisions are taken by online buyers. As in real life we are what are thoughts are and we share our thoughts via discussions, seminars, exhibitions, road shows , etc. on the internet we need to share our thoughts via blogs, social media sites, videos, comments, reviews, etc. And establish the thought leadership.

Email Marketing

In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.

Email is an easy and inexpensive way of establishing early and long-lasting relationships by sending newsletters, promotions, new service announcements or event invitations we can remain connected .

Via email the receivers receive curated content about your company and industry and are kept informed. The recent trend is that people want to be informed about the latest without searching for it and email is the best platform that any business can use for this purpose.

With email, everything can be tracked and you can see who clicked on certain links and much more

Email marketing is 20 times more cost-effective than traditional media it's six to 12 times less expensive to sell to an existing customer than to a new one.

The fact is that just one platform in particular and singularly is not going to reap the desired benefit and the ROI needed. Only when all the above mentioned media are implemented together a certain online reputation can be created.

When your potential customer sees your website ranking for the searches he made on the search engine and then also checks the social media for the buzz and finds the presence of your business and reads what his contacts had to say and also get an email from you in his inbox giving more information it surely going to register in his mind and will surely consider when he takes a decision related to the products and services you have to offer.

An accurate ROI of any one media may not be possible but the real ROI is generated when each of these activities supplement each other and make the web presence of the business stronger and boost the online reputation so that the people can trust you online. Gaining trust online should be the long term goal for any web presence activity. (Read more about the Trust Factor on What Influences The Trust Factor Online ?)Eventually , If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown.

Others / SEO / Social Media - 11/10/2014

Euronet Offers An Option For Secure ePayments – Get A Digital Code For Online Purchases

While Shopping online the main concern of the online buyer is the security of the credit/debit card details being shared online. In order to make the online transactions more safe and secure Euronet, an e-payment services provider, will now provide bank customers a digital code, which will enable them to make online purchases without disclosing their card details or logging on to net banking.Just as you receive a code via SMS or email on mobile top-ups and DTH recharges to execute the transaction a code will be sent as an SMS or e-mail to the beneficiary.

Euronet is a global provider of electronic payment and transaction processing solutions for financial institutions, retailers, service providers and individual consumers through three primary business segments — Electronic Financial Transactions, Prepaid and Money Transfer.

Himanshu Pujara, MD, Euronet Services India said “The customer can buy a digital code online or in the retail market across the counter, and the SMS or the physical card acts as a store of value which is then activated at the merchant bill,”

I think it is a very good option for the online retailers and buyers and as the online market in India and worldwide is increasing in volume a direct increase in such transactions also is a possibility.

As per an article in Business Line Pujara added “Since India is growing, indicators suggest we are ready for this, but volumes need to be seen. Also, competition is huge. So we are trying to work on the differentiation, margins, integration with e-commerce firms and attempting to tie up with local brands too”.

E-commerce / Others - 09/17/2014

Responsive Web Design Or A Mobile App – How To Decide?

Author : Bharati Ahuja

Undoubtedly the future belongs to the mobile. Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year.

As per a recent report published by Cisco, some interesting mobile market trends can be witnessed in the next 5 years:

● Monthly global mobile data traffic will surpass 15 exabytes by 2018.

● The number of mobile-connected devices will exceed the world’s population by 2014.

● The average mobile connection speed will surpass 2 Mbps by 2016.

● Due to increased usage on smartphones, smartphones will reach 66 percent of mobile data traffic by 2018.

● Monthly mobile tablet traffic will surpass 2.5 exabyte per month by 2018.

● Tablets will exceed 15 percent of global mobile data traffic by 2016.

● 4G traffic will be more than half of the total mobile traffic by 2018.

● There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks by 2018.

Cisco Forecasts 15.9 Exabytes per Month of Mobile Data Traffic by 2018

The global web traffic coming from mobile, smartphones and other small screen hand held devices have been on a rise for the past 20 months. On the contrary, web traffic coming from desktop devices are on a decline.

So the major question is that in order to prepare your website for the mobile arena should you go for a responsive design or should you create a mobile App ?

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices -from desktop computer monitors, tablets to mobile phones. In particular, reacting to the width of the browser window -- not just flowing the text, but often changing aspects of page layout. Responsive web design is the latest web design trend of 2013 and becoming a standard practice for the web design industry .

A Mobile App resides on the device, and doesn't require Internet access to run (although it may require Internet access to perform most tasks). Mobile app code may be native code, written (or generated) for each mobile platform (Android, iOS, Windows, etc.), or it can be HTML, CSS, and JavaScript wrapped in an "app shell" using a tool like PhoneGap or RhoMobile -- or a combination of these approaches.

The decision should be made after considering the following aspects:

What Is Your Purpose?

If you have a product that offers potential for ongoing micro-purchases, then a native application is the way to go. A shopping cart on your website can facilitate this, but the in-app purchasing system is so simple and tied into all the rest of a user’s purchases on the platform that it is second to none. Else a Responsive Design may be the right solution to reach out to users across the mobile platforms.

What is your budget?

A Responsive Design demands a lesser investment than a Mobile App. If you have a limited budget go ahead with a Responsive Design. If mobile transactions and in-app purchases represent a significant portion of potential revenue, investing in app development could be the smart decision. But if you can’t afford the spend immediately, start with a responsive website and add the native app as part of a future iteration.

Is SEO important?

If you need to develop a search presence first and then go ahead with the online business then a Responsive Design is a safer bet as Apps are recommended for specific functions and mobile transactions but if you have to create an online brand presence and awareness first then a Responsive Design is the right decision as compared to a Mobile App. But again if you have a larger budget and can invest in both then why not?

Do you need to make frequent updates?

If you expect to have frequent design updates, a responsive design may be the simplest way to ensure your users are accessing the latest information.

If you decide to go ahead with the decision to develop an App. Then,

First consult the analytics and find out the no. Of people accessing your site via Android, iOS and other mobile platforms.

Determine the main purpose of the App.

If you will be sending and receiving massive amounts of data then an app will generally work faster than a responsive website since it doesn’t rely as heavily on Internet and network speed to serve up information.

If you need to use the camera, GPS, scan feature, or other phone functions , then an app is likely the way to go.

One of the great features in a mobile app is the ability to craft personalized experiences for the device. Since a mobile application resides on the user’s device, it is capable of targeting and crafting the user experience. For example, within a mobile app a user can create and save a profile, which allows them to customize their interactions. Apps have the ability to provide the most tailored User Experience.

The differences between an App and Responsive range from the subtle to obvious, but the answers lie in truly understanding your goals, target market, and restraints. In many cases, both a mobile app and a responsive website is the right decision and after considering the above aspects one can confidently take a decision depending on the need, requirement and resources available.

Top 5 Ways to Annoy Your App Users

Forced registration.
Complicated navigation.
Preference amnesia.
Long forms.
Ratings prompts

5 Mistakes to Avoid When Creating Branded Apps

Recreating the web experience.
Ignoring the rules.
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Others / SEO - 03/19/2014

How Much Does A Website And A Web Presence Cost In 2014?

Author : Bharati Ahuja

A web presence for any business is mandatory and cannot be ignored. But the most difficult question which rarely anybody answers with complete details and satisfaction is ...How much do I have to spend or rather invest for a good web presence which will in future generate the necessary ROI.

Let us analyse the cost factors and try to discuss how much a business has to invest in order to be alive online in 2014.

No doubt a website can be created using free tools but it has its own disadvantages. It usually will look like other sites which have used the same template and will not have the flexibility to add customized functions and features.

The Break down of each cost factor:

Domain
Hosting
Web Design
Web Development
SEO
Online Marketing
Continuous Maintenance

1. Domains: Registering a domain may cost anything between $10 - $20 (INR 600 to INR 1200 approx.) per year depending on the TLD you select.

2. Hosting : Selecting a good hosting platform ensures that the site has maximum uptime, offers regular technical support and also offers expansion features as the website grows in size and traffic. A good secure server can also protect the site from the hacking attacks by offering security features. The cost of a good hosting platform can vary from $100 to $250 (INR 6000 to INR 15,000 approx.) per year.

3. Web design: Web design is the look and feel of the website which creates the first impression. The costing of this factor is based on the layout, time to design, selection of images and graphics, etc. A normal static 15 – 20 pages website can range from $250 - $600 (INR 15,000 to INR 40,000 approx.).

4. Web development: Web development is the added cost for websites which requires added customized functionality like CMS, eCommerce, database driven applications, etc. The cost of such websites depend on the features and functionalities to be embedded. It may range from $1000 - $10000 (INR 60,000 to INR 6,00,000 approx.) or more.

5. SEO : SEO makes the site capable of having a search presence and can cost from $300 (INR 15,000 approx) per month to $1500 ( INR 90,000 approx.) per month.

6. Online Marketing: Online marketing is the regular presence of the site on the web via social media, blogging, email, etc. The cost of a regular presence can range from $500 (INR 30,000 approx.) per month - $2000 (INR 1,20,00 approx.)per month.

7. Continuous Maintenance: Regular updating of content – (Text, images, videos, etc.) , managing and monitoring the smooth functioning of the site is an ongoing feature for which again the cost depends on many factors like the frequency of the updates, the time taken to make the updates, etc. The maintenance costs can vary from $500 (INR 30,000 approx.) - $3000 (INR 1,80,000 approx.) per year.

Out of the above costs web design, web development are onetime costs. Domain and hosting have to be renewed every year. SEO, marketing and maintenance are an ongoing investment depending on the requirement and the outreach needed.

Hence, quotes for every website have to be designed individually as per the requirement which mostly fall in the above range of investment.

Of course the price may vary from place to place and from company to company. But, before you finalize the development contract of your website, one should be sure that the company is capable of offering a long term support. If the company does not have any base and disappears after the website has been handed over then once again you will have to go hunting for another option when you want to upgrade the site or make some modifications.

A web presence provider company should become an integral part of your business team and should help you gain the necessary web presence just as your bankers help you in your finance related functions to put your best foot forward for your business.

Others - 02/25/2014

Are You Ready for The Multi Screen World And The Cross-Platform Consumer Behavior?

Author : Bharati Ahuja

Today majority of our daily media interactions are screen based. Our time online is spread between 4 primary devices:

Smartphone
Tablet
PC/laptop
TV

The device we choose to use is determined by our context:

The amount of time we have
The goal we want to accomplish (to buy online or read online or just surf)
Our location
Our state of mind then

If we want to do some serious research, task oriented or productive work then our choice of device is usually PC or laptop. If we are on the go and want to remain connected or need info quickly then the choice of device is usually the smartphone. The tablet use is more motivated by entertainment, relaxed and leisurely approach and excess time on hand. At times the use of device can be simultaneous or may result in switching from one device to another for multitasking.

According to a research study by Google:

Smartphones are the most common starting place for online activities.

PCs are most often a starting point for more complex activities.

Tablets are most often a starting point for shopping and trip planning.

TV viewing is no longer dedicated to to viewing the programmes relayed by the channels. Consumers simultaneously also search on their smartphones or tablets or the screen available closest to them for things they see on TV.

Hence, today the potential customers of any business are multiscreen shoppers.

It Is Important to Understand Reach, Resonance, and Reaction of Multi-Screen Campaigns

According to Neilson’s 2013 survey the mobile phone is rated as the second most important screen today (at 86 percent) as an advertising vehicle, yet that rating is inconsistent with actual spending behind mobile advertising.

Ad formats which are currently best suited for multi screen

The Nielsen Multi Screen Survey report concludes that:

Integrated multi-screen advertising is a preferred strategic direction of the marketing ecosystem. There are expectations across the industry for the majority of spend to shift to integrated multi-screen campaigns within three years. With this transformation, the industry needs more insights on effective integrated multi-screen campaign management. Furthermore, we can expect a greater emphasis on mobile and other connected devices as ad platforms, and adoption of TV buying practices online and vice-versa.

Yet significant barriers to multi-screen advertising achieving its potential still exist. Measurement remains a major challenge. Specialized metrics and methodologies for each screen need to evolve from activity-based to ROI-focused. That would help determine whether multi-screen campaigns are actually paying dividends. Without an integrated way to analyze results across screens, it is likely that multi-screen campaigns will not be managed in a fully integrated manner.

Consumers are still charging ahead, with viewership becoming screen-agnostic. The advertising industry is playing catch-up. Study after study shows the benefits of multi-screen over single-screen exposure for engaging these viewers in a way that converts them to customers. As an industry, we are sub-optimizing consumer engagement by not embracing integrated multi-screen advertising more vigorously and quickly.

With this kind of consumer behavior in the online, connected, multiscreen world are you ready to put the best foot forward for your business to reach out to the potential customer on any device he is searching on?

Others - 01/10/2014

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What is Influencer Marketing?

How does influencer marketing work?

Who is an Influencer?

How to Implement an Influencer Marketing Campaign?

According to Shane Barker - Some Key Statistics Instagram vs. YouTube:

Instagram

YouTube

Jason Bloomberg, President, Intellyx says:

Ann Ruckstuhl, CMO, SOASTA says:

Erwan Paccard, Director of Customer Experience Marketing, Dynatrace says:

DPM Answers the Following Questions:

How Does DPM Help in Shifting the Focus on the User/Customer

Google too is going ahead in this direction by introducing Google Optimize

SEO

Social Media:

Content

Email Marketing

Smartphones are the most common starting place for online activities.

PCs are most often a starting point for more complex activities.

Tablets are most often a starting point for shopping and trip planning.

TV viewing is no longer dedicated to to viewing the programmes relayed by the channels. Consumers simultaneously also search on their smartphones or tablets or the screen available closest to them for things they see on TV.

Hence, today the potential customers of any business are multiscreen shoppers.

According to Neilson’s 2013 survey the mobile phone is rated as the second most important screen today (at 86 percent) as an advertising vehicle, yet that rating is inconsistent with actual spending behind mobile advertising.

Ad formats which are currently best suited for multi screen

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