Online Marketing Is About Being Found Where The People Are Searching For You

Every marketing activity revolves around people . Hence it is essential to focus all marketing activities where the targeted crowd is found. The traditional marketing methods made the  marketing activities reach out to people via magazine Ads., Newspaper Ads, TV Ads, hoardings, signboards, etc. Now for online marketing it is important to be present where the people are reaching out to find for information related to products and services. Hence having a quality overall web presence is the key to get found when people surf and search for what they are finding on the web.

Hence, the term Inbound Marketing which has become synonymous to Hubspot  (http://www.hubspot.com/) is an apt term for web marketing mainly focused on search and social media marketing.
The key mantra for online marketing is “Be Found Where The People Are Searching For You” The following presentation by Hubspot explains this point very effectively:

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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May 30, 2011

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