PageRank And A 301 Redirect

Matt Cutts in his latest webmaster video says:

"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."

There is a fairly good discussion going on at http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656

I think we consider a 301 redirect only when we have moved the URL permanently or when we want to sort out duplicate content issues.

Hence, we should consider the purpose of using a 301 server side redirect or meta refresh client side redirect or use a normal link depending on the purpose and not on the basis of how much PageRank will get dissipated.Its high time we came out of the PageRank syndrome.

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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February 26, 2013

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