PageRank And A 301 Redirect

February 26th, 2013

Matt Cutts in his latest webmaster video says:

“The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.”

There is a fairly good discussion going on at

I think we consider a 301 redirect only when we have moved the URL permanently or when we want to sort out duplicate content issues.

Hence, we should consider the purpose of using a 301 server side redirect or meta refresh client side redirect or use a normal link depending on the purpose and not on the basis of how much PageRank will get dissipated.Its high time we came out of the PageRank syndrome.

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.


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