Why Is Your Klout Score Important ?

Klout.com started in 2009 with 2 people in the company and now they have 34 people in their team who are mainly engineers.

Klout measures how influential you are on social media on Twitter, Facebook and Linkedin . HR people and other industries do consider Klout score as a standard for measuring the influence of a person.

The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. According to Klout influence is the ability to drive people to action -- "action" might be defined as a reply, a retweet or clicking on a link. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person's Klout Score.

 

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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May 23, 2011

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