Bharati Ahuja

In order to improve its position on the social media scenario also, Google has decided to hire a SOCIAL MEDIA CHIEF.

Though Google dominates the search market , but when it come to social media both the Google Social media experiments - Orkut and Google buzz have not been able to carve the social media niche for Google on the web world. Though Google has integrated social media with special emphasis from the Twitter tweets in its Real Time Search quite successfully.

When any media makes a giant like Google give importance to and makes it plan and strategize to make the most of it, that gives a clear indication that as SEOs or web marketing professionals or companies we cannot just take social media lightly or just another hype. It has to handled professionally by giving the right impression about your company or yourself as a professional with every tweet or post on Twitter, Facebook, Blog, etc.

We all have heard of the quotes : “ The first impression is the last impression” , “Look before you leap” but now everyone on social media should keep in mind “Think Before You Tweet” . As the Google main real time search results i.e the ‘updates’ link on the LHS of the SERP of Google comes from twitter. This does not only ensure a wider web presence but also make people know about you and your company.

My personal opinion is that every tweet or post reflects the company culture or the individuals personality, IQ and EQ. Similarly every Retweet reflects the preferences, likes and dislikes to a great extent .
Read More About This On http://www.webpronews.com/topnews/2010/05/10/google-looks-to-hire-social-chief

Using The Internet Effectively For Studies

Recently WebPro Technologies conducted a programme at Ahmedabad Management Association (AMA) on the topic "Using Internet Effectively For Studies". The age group was between 10 to 18 years.

It was amazing to see that the tweens and teens of today know so much about the world, internet, Wikipeidia, downloading, Facebook, Search etc.

Hats Off to the Next Gen. !

A Brief History Of The Internet

The Internet has had a relatively brief, but explosive history. It grew out of an experiment begun in the 1960s by the U.S. Department of Defence.

The DoD wanted to create a computer network that would continue to function in the event of a disaster, such as a nuclear war.

If a part of the network was damaged or destroyed, the rest of the system still had to work. That network was ARPANET, (Advanced Research Projects Agency Network) which linked U.S. scientific and academic researchers. It was the forerunner of today's Internet.

In 1985, the National Science Foundation (NSF), an American research organization, created NSFNET, a series of communication networks. Based on ARPANET protocols, the NSFNET created a national backbone service, provided free to any American research and educational institution. At the same time, regional networks were created to link individual institutions with the national backbone service.

NSF also coordinated a service called InterNIC that registered all addresses on the Internet so that data could be routed to the right system.

More information about the History Of Internet can be found here: http://www.isoc.org/internet/history/brief.shtml

Long Tail Keywords And SEO

Long tail keywords are basically a keyword phrase with more than 2 or 3 keywords.

For example the keyword 'edible oil' cannot be considered as a longtail keyword but 'edible oil refining process India' surely is.

A good SEO starter plan should surley target the longtail keywords first as getting the rankings for these kind of keywords is comparitively faster so the website starts getting the web presence which gradually improves with time.

I have been following the philosophy of long tail keywords since 2004 from the SEO perspective.

If the site starts getting ranked for the long tail keywords then generic ones are sure to follow sooner or later once the site gets perfectly indexed.

Moreover, the search patterns of the searchers have also become very specific hence the long tail keywords shall surely bring in more targeted traffic.

The topic is excellently explained here http://www.webpronews.com/expertarticles/2010/03/10/longtail-seo-for-ecommerce

SEO is No Longer Just About Search Engines

Yes, SEO is No Longer Just About Search Engines but much more now.

The social graph linked with quality search results to inform the searcher about what people are saying about it is the next extention to make the search results more qualitative.

If we compare this to the real time decisions we take, logically we also want to know more about the owner of the company or the company culture before finalizing any deal with a company.

But SEO will very much be there but with a more wide connotation. As SEO has only evloved further and the SEO services shall always be in demand as long as there are search engines.

The like buttons of the social media merely state the preferances of the people who are connected with eachother and the preferances, likes and dislikes vary from person to person hence that cannot be the metrics to judge or influence the rankings. That can just depict the popularity of the product and inform you about the latest buzz.

Search is not getting replaced by the social media but rather getting supplemented by it and shall become more qualitative, once the search engines have their algorithms for integrating social media in their results up and running.

Upcoming Programmes To Be Conducted by WebPro Technologies At AMA

Using Internet Effectively for Studies

Sunday, May 9, 2010

10.00 a.m. to 1.00 p.m. (3 hours)

10 to 18 years
Today education has become more learners centric. Children learn with practical approach at school.
Thus, projects have become an integral part of studies. Most of the students rely on their parents for completion of their projects.
Now in this era of worldwide web each and every information is just a click away. The need of the hour is making children use internet effectively for their studies.
This workshop aims at helping children learn basic internet browsing and become self-reliant.

Faculty : Ms. Bharati Ahuja

Fee : Rs.300/- per participant.

http://amaindia.org/summer-workshops/2010/usinginternet.htm

Search Marketing Expo – SMX Advanced London

17 & 18 May, 2010 Grand Connaught Rooms, Covent Garden

Experienced search engine marketers: exchange ideas, influence the industry and build your network at SMX Advanced.

Who Should Attend?

* Advertising Budget Holders
* In-house search marketers
* Brand managers
* Paid search advertising planners and buyers
* Organic search optimization specialists
* Web technology professionals

Discount code for getting 15% discount WEBPRO010

With this discount code you can receive 15% discount

For more information http://www.smxadvancedlondon.com/

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Internet And Search Engine Marketing (Basics) for Website Owners

Programme on Internet And Search Engine Marketing (Basics) for Website Owners

By WebPro Technologies
at AMA (Ahmedabad Management Association)
On The 7th & 8th Of March 2008
Time:5.30 P.M to 8.30 P.M
The details of the programmes are available at the AMA office.

Ahmedabad Management Association
Core-AMA Management House
Torrent-AMA Management Centre
ATIRA Campus, Dr. Vikram Sarabhai Marg
Ahmedabad 380 015, Gujarat, INDIA
Phone: +91-79-26308601 Fax: +91-26305692
E-mail: ama@ad1.vsnl.net.in & amaahd@gmail.com