The SEO, Social Media & Content Blog – India











Integration Of Social And Search Results In SERPS

Google posted on its official blog recently about the display of social search results being mixed throughout the search results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. The … Continue reading Integration Of Social And Search Results In SERPS

How Good SEO Contributes To The Larger Objectives Of The Web Eco System

Anyone connected to the digital marketing world is aware of the fact that SEO though a marketing strategy is very different from other online marketing strategies. SEO has the same objectives as marketing but the path followed by genuine SEOs to start reaping the benefits of SEO for a client is very creative, different and … Continue reading How Good SEO Contributes To The Larger Objectives Of The Web Eco System

It Is The Collective And Selective Voice On Social Media That Matters

Marketing is all about reaching out to your potential customers and marketing teams are always willing to experiment methods which will attract more footfalls to their store or more eyeballs to their website. Undoubtedly the marketing teams are allocating increasing budgets to online marketing rather than traditional marketing methods. SEO, Social Media Integration, Uploading Videos, … Continue reading It Is The Collective And Selective Voice On Social Media That Matters

twitter-ad-revenue-us-non-us

Twitter Testing New Advetising Platform – Beta Stage

WebPro News interviewed David Szetela ofClix Marketing who is one of the few advertisers included the Twitter’s beta program for testing Twitter’s Ad. Platform. In his interview he mentioned that the program had similarities to the Google and Facebook Ad. programs but with some differences. Twitter some time back had introduced the concept of Promoted … Continue reading Twitter Testing New Advetising Platform – Beta Stage

matt-pubcon

Google’s Algorithmic Change To Prevent Content Spam Is Live Now

Matt Cutts had mentioned earlier this month on http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html – “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” He confirmed on his personal blog http://www.mattcutts.com/blog/algorithm-change-launched/ that the Google Algorithm has been updated … Continue reading Google’s Algorithmic Change To Prevent Content Spam Is Live Now

clickasiapic1

The Highlights Of Conference Click Asia Summit 2011- ‘The Power Of Digital And Mobile Marketing In Asia’

Last week I had the Opportunity to participate in the largest marketing event in Asia delivering Digital, Social and Mobile marketing solutions – Click Asia Summit 2011. It was a 3 day summit with a focus on ‘The Power Of Digital And Mobile Marketing In Asia’. The highlights of the conference: The conference started of … Continue reading The Highlights Of Conference Click Asia Summit 2011- ‘The Power Of Digital And Mobile Marketing In Asia’

SEO Though a Subset Of Internet Marketing Has An Edge Over Advertising And Marketing.

The larger goal for SEO and PPC campaigns is the same – To gain search engine visibility, get targeted traffic and thereby business enquiries or online sales. A well managed SEO or a well managed PPC campaign have the potential of achieving these said goals. Whenever we talk or discuss about organic rankings we discuss … Continue reading SEO Though a Subset Of Internet Marketing Has An Edge Over Advertising And Marketing.

Why User Generated Content Will Be More Important In the Future For SERPs

As we all know that the social signals are a part of the search engine algorithms for determining the SERPs. Social media gives an equal platform to each and everyone to voice their opinions, views, thoughts and in various ways using whatever media they are comfortable with – images (Infographics), videos, text, etc. All this … Continue reading Why User Generated Content Will Be More Important In the Future For SERPs

Digital Marketing Agency India