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Information Architecture – The Foundation Of A Web Layout And Design

Visitors come to your site with the expectation of getting the relevant information about the subject they are searching on. When they find your site via the search engines or any other source ranking for the relevant keyword the first and foremost search on the website found is for the content and information about it. … Continue reading Information Architecture – The Foundation Of A Web Layout And Design

Capture The Spirit Of 2010 Searches with Google’s 2010 Zeitgeist

See how  the World Searched with Google’s 2010 Zeitgeist.Google has uploaded a video on YouTube which re-lives  top events and moments from 2010 from around the globe. The Text List Capturing The Spirit Of 2010 Searches Is As Follows: ·         Fastest Rising 1.     chatroulette  2.     ipad  3.     justin bieber  4.     nicki minaj  5.     friv  6.     … Continue reading Capture The Spirit Of 2010 Searches with Google’s 2010 Zeitgeist

A High Bounce Rate , Landing Page Optimization and , Lead Generation – An Overall Perspective

According to Google the definition of Bounce Rate is  as follows: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. The more compelling your landing pages, the more visitors will stay on your site and convert. Google also mentions that Use this … Continue reading A High Bounce Rate , Landing Page Optimization and , Lead Generation – An Overall Perspective

Is The Content On Your Website Helping The Visitor To Take A Decision?

Content has a wider connotation now especially after the integration of social and search. Right from the time the first web page was developed , the most important aspect has undoubtedly been – ‘CONTENT’ – ‘Content Is King’ as it is rightfully said. The content on the website speaks volumes about your company and also … Continue reading Is The Content On Your Website Helping The Visitor To Take A Decision?

If The Likes Are The New Links Then Paid Likes Will Magnify The Spam On The Web

In a recent article on http://www.webpronews.com/topnews/2010/11/23/if-likes-are-the-new-links-content-quality-should-increase it was mentioned that if according to Bruce Clay Likes are the new links then the way the links are sold by many companies , the likes also will become a saleable product increasing the spam and low quality search results on the search engines. More WebProNews Videos According … Continue reading If The Likes Are The New Links Then Paid Likes Will Magnify The Spam On The Web

The Challenge Of Improving The SEO Of A Given Site When It Already Ranks on Page 1 For Targeted Keywords

Just a few days back I received a call,enquiring about the SEO services that we offer. After the normal introduction and initial discussion, he went ahead to tell me that they are already ranking on page 1 position 1 for the most important targeted keywords on Google. His question was how can we help him … Continue reading The Challenge Of Improving The SEO Of A Given Site When It Already Ranks on Page 1 For Targeted Keywords

Educating The Client About SEO Is The Best Way To Recover The Reputation Of The SEO Industry

Just the other day I came across a discussion regarding the The SEO Industry’s Reputation Problem on Sphinn.com. After going through the discussion, I strongly feel that if the reputation of the SEO industry has been tarnished by people who call themselves SEOs despite not having any knowledge or experience in anything search-engines-related, then the … Continue reading Educating The Client About SEO Is The Best Way To Recover The Reputation Of The SEO Industry

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