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Digital-ROI

When The CEO Wants To Know About Digital ROI Before Sanctioning The Digital Marketing Budget (With A Focus On SEO, Social Media, Email Marketing & Content)

Author : Bharati Ahuja Recently many companies though convinced about investing in the online presence are hesitant about sanctioning budgets for SEO, Social Media, Content Writing, Email Marketing and other online presence campaigns. The reason being, the top management need the facts, figures and futuristic growth assurances before sanctioning these budgets. The earned and owned … Continue reading When The CEO Wants To Know About Digital ROI Before Sanctioning The Digital Marketing Budget (With A Focus On SEO, Social Media, Email Marketing & Content)

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Euronet Offers An Option For Secure ePayments – Get A Digital Code For Online Purchases

While Shopping online the main concern of the online buyer is the security of the credit/debit card details being shared online. In order to make the online transactions more safe and secure Euronet, an e-payment services provider, will now provide bank customers a digital code, which will enable them to make online purchases without disclosing … Continue reading Euronet Offers An Option For Secure ePayments – Get A Digital Code For Online Purchases

ecommerce-market-place

Don’t Shun Your eCommerce Website For An Online Marketplace

Author : Bharati Ahuja Deciding how to sell online becomes more difficult than deciding what to sell online. There are multiple options available that tend to confuse a newbie in the online business. An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product and inventory information is provided by multiple … Continue reading Don’t Shun Your eCommerce Website For An Online Marketplace

success

Patience And Perseverance Needed To Reach The Gold Layer Of Online Success

Author : Bharati Ahuja Avinash Kaushik needs no introduction if you belong to the internet marketing world. But if you are new to this world and yet to get an idea about the whos who of this industry then Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google. He has … Continue reading Patience And Perseverance Needed To Reach The Gold Layer Of Online Success

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Google Webmaster Tools Adds International Targeting Report For Geographic Targeting and hreflang Errors

Many websites serve users from around the world with content translated or targeted to users in a certain region. Google uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in Search results. This annotation enables Google and other search engines to serve the correct language or regional version of pages to … Continue reading Google Webmaster Tools Adds International Targeting Report For Geographic Targeting and hreflang Errors

robotstxttester

Robots.txt Launched In Google Webmaster Tools – To crawl, or not to crawl, that is the robots.txt question

The robots.txt file is the file which directly affects the crawling and indexing of the URLs on the site. It is the first file the bots like to read while crawling any site.Google WMT had a Block URLs section which showed the robots.txt file but now If Google isn’t crawling a page , the robots.txt … Continue reading Robots.txt Launched In Google Webmaster Tools – To crawl, or not to crawl, that is the robots.txt question

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Why We Should Still Setup Authorship Markup Though Google Has Removed The Profile Photo From Search Results?

Author : Bharati Ahuja Last month John Mueller announced https://plus.google.com/+JohnMueller/posts/PDkPdPtjL6j that Google will be removing the profile photo and circle count from search results. He posted on Google+ that: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more … Continue reading Why We Should Still Setup Authorship Markup Though Google Has Removed The Profile Photo From Search Results?

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