Google Algorithm Will Give Priority To Mobile-Friendly Sites Starting 21st April 2015

Google has always put the user at the helm when it comes to search. When it comes to search results Google focuses on the user and when it comes to updating the search algorithm it’s the user behaviour which becomes the focal point.

In February 2015, Google published a blog post mentioning that they want more mobile friendly websites in the search results.

Two important major announcements made by Google in the blog post were:

  1.  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more mobile-friendly sites in search results.
  2.  We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Google Algorithm to find mobile friendly sites for search results

Google has clearly stated that starting  21st April 2015, they will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Google resources available online to check and test the mobile-friendliness of a website are as follows:

Other Resources answering the following questions:

  1. Why make a website mobile-friendly?
  2. How do I start?
  3. What are the top three things I should know when building a site for mobile devices?
  4. How much does it cost to build a site for mobile devices?
  5. What should I think about when working with a developer?
  6. What are the top three mistakes beginners want to avoid?
  7. What are the next steps?

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Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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March 28, 2015

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