Google has always put the user at the helm when it comes to search. When it comes to search results Google focuses on the user and when it comes to updating the search algorithm it’s the user behaviour which becomes the focal point.
In February 2015, Google published a blog post mentioning that they want more mobile friendly websites in the search results.
Two important major announcements made by Google in the blog post were:
- Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more mobile-friendly sites in search results.
- We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.
Google has clearly stated that starting 21st April 2015, they will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Google resources available online to check and test the mobile-friendliness of a website are as follows:
- If you want to find out if a page is mobile friendly then take the Mobile-Friendly Test
- If you want to make a site mobile-friendly with a 3rd party software then see Customize your website software for mobile users
- If you want to dive into technical details then Review the Getting Started section on Web Fundamentals, our resource for web developers
- you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
- Read the Mobile SEO guide for an overview of the implementation process
Other Resources answering the following questions:
- Why make a website mobile-friendly?
- How do I start?
- What are the top three things I should know when building a site for mobile devices?
- How much does it cost to build a site for mobile devices?
- What should I think about when working with a developer?
- What are the top three mistakes beginners want to avoid?
- What are the next steps?