What Is IP Delivery And How You Can Use It?

IP based delivery is serving content to users based on their IP address. Serving different content to users from different countries or locations is not cloaking and is very much a white hat technique. Cloaking is showing different content to users and different content to  the search engine bots which is not as per the Google guidelines.

The reason for varied content targeted based on IP address could be to display region specific Ads, varying costs for shipping as per the location, change the language as per the location or even different  discount rates as per location.

The following 2 videos explain how Google handles this aspect of IP delivery.

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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April 3, 2011

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