What Is IP Delivery And How You Can Use It?

April 3rd, 2011

IP based delivery is serving content to users based on their IP address. Serving different content to users from different countries or locations is not cloaking and is very much a white hat technique. Cloaking is showing different content to users and different content to  the search engine bots which is not as per the Google guidelines.

The reason for varied content targeted based on IP address could be to display region specific Ads, varying costs for shipping as per the location, change the language as per the location or even different  discount rates as per location.

The following 2 videos explain how Google handles this aspect of IP delivery.

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

Website: http://www.webpro.in/about-bharati-ahuja/

Digital Marketing Agency India