What is Local Search?

Local search as the term suggests caters to geographic location specific searches. Business details can be submitted on the basis of geographic constraints to search engines which display local business listings for geographic specific keywords.

The search engines display local based listings from their structured database of local listings. Usually the data is collected from the local yellow pages directories and also from the direct submission of details of the business from their maps option where you specify the address of your work place and contact details. These details get a listing in the local search even if you do not have a website.

Hence, the benefit of the search engines can be adhered to even if you do not have a website and have an online presence for your business. These listings in a way have a global reach in the sense that if anyone is having a location based search query like ‘seo ahmedabad’ or ‘corporate services London’ from any part of the globe they get the same listings under local search results.

In order to get good rankings for local search results it is essential to have the complete address submitted and verified. If more people write reviews against the results then it boosts the rankings further.

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

August 3, 2010
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