The Quest To Differentiate Between Knowledge And Information

Knowledge is defined by the Oxford English Dictionary as


(i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject;

(ii)  what is known in a particular field or in total; facts and information; or

(iii) awareness or familiarity gained by experience of a fact or situation.

The term knowledge is also used to mean the confident understanding of a subject with the ability to use it for a specific purpose if appropriate.

The shortest possible definition of knowledge is When information is packaged or used for understanding or doing something, it is known as knowledge.

The shortest possible definition of information is a message received and understood.

In order to equip ourselves with knowledge or educate ourselves about a certain topic we either go to an educational institution for gaining knowledge formally or  constantly read about it or discusswith experts and peers about it.

Before this age of  the internet people visited libraries, went to  social gatherings, attended workshops and lectures to serve the above purpose. But, currently the trend is to sit in front of your computer and google or bing for the information.

Recently I read a blog post titled Doctors Warn Against Relying Too Much On Google which came to the following conclusion.

The study warns consumers and health professionals about relying on commercial health sites, except for the “most reputable sites” like WebMD and eMedicine.

But, I think this applies to all the information available on the web. Considering the millions of blogs, social media accounts and websites mushrooming on the web. The main concern is the teens and tweens who are gathering life and world perceptions by reading what is written on the web.

People in their teens and twenties are most of the time gathering information about everything under the sun on the web. How many of them after they google or bing a search can differentiate the grain from the chaff and decide which are the authority sites about that topic.

I think though search engines are trying to put in their best to rank the most relevant sites for the searches made. The main drawback is that any website can be made SEO-friendly but how will the search engines decide which website is having the correct content for the related topic.

Yes. The no. of inbound links determine the popularity of a site which is assumed to be the certificate for correct content also. But is this right?

I am not saying that all content on the web is crap but when it comes to certain important topics like health, career, relationships all the read content should be analysed and cross-checked with over a wide range of websites available for that topic and also discussed real time with actual experts on the topic.

As many time blogs and social media posts are the personal opinions expressed by people rather than the facts. Recently one the film directors from India had tweeted that everybody is a critic today everybody seems to have an opinion … where is the audience?

I personally believe that the partial onus is on us as web developers, content writers and web marketers to always try our best to put forward and market websites with true factual information.

Related Links:

Consulting 'Dr. Google': Study finds much Internet-based sports medicine information is incorrect or incomplete

Evaluating Information Found on the Internet

The pros And Cons Of Being A Solo Entrepreneur

I think every career oriented person secretly nurtures the dream to run a company and given a chance would prefer to be their own boss.

The dictionary definition of the term 'entrepreneur' is 'a person which runs a small business and assumes the risk and rewards that come from it'.

Yes, we all know that when a business is successful there are the rewards in terms of profit, recognition, appreciation, the sense of achievement, etc. but, the most important thing to keep in mind when one decides to undertake this journey alone is the risk factor which goes along with it and in fact it this risk factor is something the entrepreneur has to deal on a daily basis .

If you are the kind of person who wants to be ensured of a paycheck at the end of every month and prefer the security and perks that a 9 to 5 job offers with regular week-ends and holidays then trust me being an entrepreneur and running a one person company is not your cup of tea.

As people who have the responsibility of running a business on their shoulders have to go without having any monetary return many times especially when you just start your business or launch a new product by ploughing back the amount you just earned from the last deal in the business. On the other side once the business gets established successfully you can reap good rewards.

Once you decide to call yourself an entrepreneur, identify something that you have a passion for and contemplate if you would like to work on it day in and day out without getting bored and most important would you enjoy working on it. If yes then you have got an idea start funding the project and be prepared to work hard.

Initially at the time of start up the first and foremost objective is to gain as much as market reach as possible with the lowest possible cost of operation. All this is possible if you have a website of your company which has a presence on the search engines for the relevant keywords. As nowadays people find your company reference through the search engines more than the yellow pages or any other media.

Trust me initially people will doubt what you say till you prove it by achieving the results. The real challenge will be to get the first few projects as you will not have any testimonials, references or examples of work to show but after that if one keeps moving ahead with sincerity then there is no looking back .

If you are sincere, honest, hard-working, responsible and committed to your venture then surely it is not you who has to run after success but success runs after you. Again, success is a very relative term. Decide what success means to you and measure your growth in terms of success accordingly.

Yes, all this is easier said than done but for any kind of business having the patience and perseverance is very essential because there will be times when you cannot see the road ahead and cannot identify why things are not picking up but it takes time to establish the goodwill and prove yourself.

As Theodore Isaac Rubin has rightly said:
Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.

Upcoming Programmes To Be Conducted by WebPro Technologies At AMA

Using Internet Effectively for Studies

Sunday, May 9, 2010

10.00 a.m. to 1.00 p.m. (3 hours)

10 to 18 years
Today education has become more learners centric. Children learn with practical approach at school.
Thus, projects have become an integral part of studies. Most of the students rely on their parents for completion of their projects.
Now in this era of worldwide web each and every information is just a click away. The need of the hour is making children use internet effectively for their studies.
This workshop aims at helping children learn basic internet browsing and become self-reliant.

Faculty : Ms. Bharati Ahuja

Fee : Rs.300/- per participant.

http://amaindia.org/summer-workshops/2010/usinginternet.htm
amaad

Course On Search Engine Optimization (SEO).

 AMA in collaboration with WebPro Technologies conducts a course on SEO.
Duration : 16 Days
Mon to Thurs. 7.00P.M to 8.30 P.M
What the student will know by the end of the course:
- What is search engine optimization (SEO)?
- How to create effective page Title Tags.
- How to create an effective and optimized META Description Tag.
- How to create an effective and optimized META Keywords Tag.
- How to research and select appropriate keywords to target.
- How to successfully integrate search keywords within your web site copy.
- How to optimize each page of your web site step-by-step.
- Overview of important search engines and directories.
- How to submit your site to important search directories.
- An overview of what search engines consider to be "spam".
- Web design elements to avoid to ensure your site is search engine compatible.
- How to monitor your search rankings and site traffic.
- How to create effective Alt Image attributes.
- How to create effective and optimized text navigation menus.
- How to use link titles and anchor text effectively.
- How to set up your site architecture to be search engine friendly.
- How web page file extensions impact search engine compatibility.
- How to integrate good Web Design and SEO together
- How to create a search engine friendly site map.
- How to use the Robots META tag.
- How to optimize a site designed in Flash.
- How to optimize a graphic-heavy web site.
- How to increase your site's link popularity.
- Overview of Google PageRank.
- Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.

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