AMA in collaboration with WebPro Technologies conducts a course on SEO.
Duration : 16 Days
Mon to Thurs. 7.00P.M to 8.30 P.M
What the student will know by the end of the course:
- What is search engine optimization (SEO)?
- How to create effective page Title Tags.
- How to create an effective and optimized META Description Tag.
- How to create an effective and optimized META Keywords Tag.
- How to research and select appropriate keywords to target.
- How to successfully integrate search keywords within your web site copy.
- How to optimize each page of your web site step-by-step.
- Overview of important search engines and directories.
- How to submit your site to important search directories.
- An overview of what search engines consider to be "spam".
- Web design elements to avoid to ensure your site is search engine compatible.
- How to monitor your search rankings and site traffic.
- How to create effective Alt Image attributes.
- How to create effective and optimized text navigation menus.
- How to use link titles and anchor text effectively.
- How to set up your site architecture to be search engine friendly.
- How web page file extensions impact search engine compatibility.
- How to integrate good Web Design and SEO together
- How to create a search engine friendly site map.
- How to use the Robots META tag.
- How to optimize a site designed in Flash.
- How to optimize a graphic-heavy web site.
- How to increase your site's link popularity.
- Overview of Google PageRank.
- Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.
- What is search engine optimization (SEO)?
- How to create effective page Title Tags.
- How to create an effective and optimized META Description Tag.
- How to create an effective and optimized META Keywords Tag.
- How to research and select appropriate keywords to target.
- How to successfully integrate search keywords within your web site copy.
- How to optimize each page of your web site step-by-step.
- Overview of important search engines and directories.
- How to submit your site to important search directories.
- An overview of what search engines consider to be "spam".
- Web design elements to avoid to ensure your site is search engine compatible.
- How to monitor your search rankings and site traffic.
- How to create effective Alt Image attributes.
- How to create effective and optimized text navigation menus.
- How to use link titles and anchor text effectively.
- How to set up your site architecture to be search engine friendly.
- How web page file extensions impact search engine compatibility.
- How to integrate good Web Design and SEO together
- How to create a search engine friendly site map.
- How to use the Robots META tag.
- How to optimize a site designed in Flash.
- How to optimize a graphic-heavy web site.
- How to increase your site's link popularity.
- Overview of Google PageRank.
- Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.
