– What is search engine optimization (SEO)?
– How to create effective page Title Tags.
– How to create an effective and optimized META Description Tag.
– How to create an effective and optimized META Keywords Tag.
– How to research and select appropriate keywords to target.
– How to successfully integrate search keywords within your web site copy.
– How to optimize each page of your web site step-by-step.
– Overview of important search engines and directories.
– How to submit your site to important search directories.
– An overview of what search engines consider to be “spam”.
– Web design elements to avoid to ensure your site is search engine compatible.
– How to monitor your search rankings and site traffic.
– How to create effective Alt Image attributes.
– How to create effective and optimized text navigation menus.
– How to use link titles and anchor text effectively.
– How to set up your site architecture to be search engine friendly.
– How web page file extensions impact search engine compatibility.
– How to integrate good Web Design and SEO together
– How to create a search engine friendly site map.
– How to use the Robots META tag.
– How to optimize a site designed in Flash.
– How to optimize a graphic-heavy web site.
– How to increase your site’s link popularity.
– Overview of Google PageRank.
– Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.