Inbound links are an important ranking factor for SEO as more the no. of inbound links the more popular your site is. But, all links are not equal and just getting more no. of links is not enough, the links should be quality links
As our previous posts
also speak about how we are not in favour of link building as one of the main activities to be focused in the whole SEO process because good quality natural links should get built as a part of the whole online web journey of the website on the WWW if it is enriched with quality content and other web 3.0 features.
But, in this process also all the links which get made thus are not equal and do not help the site equally. Hence time and again you have to do this quality check and filter out the wanted links from the unwanted ones and try to do away with the unwanted links. This also helps in getting a realistic view about how many inbound links we have matter to us and we should not get carried away by the number but focus on the quality.