Google Announces “Rich Cards”  For Recipes And Movies For Mobile SERPs (An Upgrade On Rich Snippets)

Yesterday, Google announced a new search result format “Rich Cards”which use schema.org structured mark up, just like the Rich Snippets format.

The focus is to provide a more rewarding experience to the mobile user.

rich-result-evolution

Google has started showing Rich Cards only for 2 categories,  i.e  Recipes and Movies and the Rich Cards  as of now will show only on mobile SERPs in English on Google.com .

Google has updated their developer site with more documentation and examples to help you learn this new format.

They have also revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).

structured-data-testing-tool

Plus they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you implement them.

enhanceable-rich-cards rich-card-errors

Currently this is t an experimental stage but Google seems to be having promising future plans in taking this ahead . Google will have a Search and the mobile content ecosystem session at Google I/O (where Rich Cards will be discussed and which will be live streamed!).

Author

  • Bharati Ahuja

    Bharati Ahuja is the Founder of WebPro Technologies LLP. She is also an SEO Trainer and Speaker, Blog Writer, and Web Presence Consultant, who first started optimizing websites in 2000. Since then, her knowledge about SEO has evolved along with the evolution of search on the web. Contributor to Search Engine Land, Search Engine Journal, Search Engine Watch, etc.

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May 18, 2016

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