Bharati Ahuja

Age Is No Barrier For Learning New Technologies. Its Just Your Mindset.

The article I read today on http://thenextweb.com/entrepreneur/2011/12/23/to-work-online-or-in-new-media-theres-an-expectation-for-you-to-be-young/ reminded me of an incident which occurred way back in 2000 when we used to run courses on Microsoft Technologies and train people for MSCE, MCSD and other Microsoft Certified Courses.

One day , the computer room was full of students practicing their Lab Work and I happened to be on my own without any help to attend to all of them (a batch of 16 students) working on different technologies.

My younger son then 8 years old had a holiday that day and was present in the lab drawing on one computers using Paint . There were two senior people from reputed organizations who were approx. 50+ in age sitting next to my son trying to learn MS Word. As I was busy with some other students they were waiting for me to come and answer their questions. My son who was sitting next to them asked them “May I help you in the meantime she comes?” They were surprised but were amused and thought of having some fun. They said why not and started asking questions.

To their surprise when he started answering their questions and explaining them they were dumb struck and when they left for the day they said more than MS Word we have learnt a bigger lesson today . An 8 year old also can teach you something which we think is advanced technology and had a resistance to learn. After interacting with this child I think it is so simple and I had a mental block of it being something very technical . This child made everthing sound so simple.

That day I had a win-win situation my son’s confidence soared and that person left the office premise with an open mind all set to learn more.

I think more than age it is our mindset which makes us still have that thirst for knowledge and open mind to learn new things .

upgrading oneself and keeping pace with the latest technology and adapting to the mindsets of the young is the only solution for facing the uphill battle confidently.

The experience and knowledge of the senior people is an asset for every organization but as you advance in age one should not stop learning and updating oneself with the latest technologies.

If one can do that then the young and the so called aged seniors can supplement each other in the most qualitative way and both can learn a lot from each other.

Always keep the atmosphere and ambience of learning alive at home and office . If you add a little fun and liveliness to it its like an icing on the cake.Well my motto in life is to learn for the pleasure of learning.

Below the multimedia set up we had at home in 2000 when my sons were 8 and 11. Now they are in their twenties pursuing their engineering and management studies.

Education - 12/23/2011

Google+ Is Coming Along Riding On The Social Wave….

Finally Google seems to be achieving the much needed stand on social media via Google+ . Google is very much focused on search and according to me the Google+ initiative is mainly aimed at enhancing the quality of search results which is very much affected due to the mal practices because of link building and content spamming.

On a wider perspective Google is trying to converge all the data from other Google owned platforms on Google+ and all these signals will finally affect the search results.

When social media signals got integrated with search , SEOs left no stone unturned to prove to their clients that having a social media presence is of great importance. But, it is not only the presence but a presence which reflects authority and trust for your business online.

Authority, trust and Goodwill cannot be bought it has to be earned. Hence every digital footprint you make on the web is adding up to the Halo of the overall aura that your online presence is creating.

2012 is going to be a year of the Greatest Challenge for the SEO industry. In 2012 the trust and authority of an online presence and all the UGC (User Generated Content) for that online presence is going to gain prominence and priority . All the SEOs who made hay while the link love sun was shining are going to get a reality check as in the long run only those natural links achieved as a result of the valuable contribution are going to have the multiplier effect for the online presence.

Website owners please do not assume that your SEO company has some magic wand and just because you have signed an SEO contract and are willing to pay a big amount for the SEO services you will start getting unlimited traffic to your site and your business is going to start getting unlimited inquiries.

If you do not have a good product even if you have a good presence on the search engines your business is not going to improve as you may get the inquiry but to finalize a sale your product and pricing has to be highly competitive. You need to work hard on your product and the display on the website, share the information on social media, create a persona for online queries , create an authority and trust factor for your online presence by meaningful engagement and then as a result of course whatever effort your SEO has put in for on-page factors, technical issues and other off-page SEO factors will work in your favour.

In fact I appeal to the website owners to take ownership of their digital presence by taking interest in what their SEO is working on. At least one person from the organization should be in regular contact with the SEO for knowing how their online presence is improving.

SEO is like establishing your business online and whatever factors apply in real life to establish a business are also applicable to the online presence . The SEO just tries to help you to highlight these factors and makes it possible for the search engines to record it in their index to influence better search presence. Just like in real life you need to have an attractive sign board, a good product, a competitive price, good WOM, efficient sales people, etc. which help in improving your business . Google also tries to find such signals via many platforms and metrics. The social media buzz and the UGC generate your digital WOM, your website content reflects the product details and company ethics, The Time On Site and the bounce rate indicate the interest level of the people in the products, the online sales indicate the acceptance of the product and pricing, etc.

Just as establishing any business in real life takes a lot of effort , hardwork and time similarly SEO also take a lot of effort and time to start accruing results.

In December 2010 , on our blogpost for SEO 2011 http://blog.webpro.in/2010/12/seo-and-online-presence-in-2011.html we had mentioned the following factors playing a vital role for 2011:

Have great content on your site
Have a social media presence
Engage and interact on social media establishing an individual and business persona
Have a blog with a focus on your main line of business which you keep on updating regularly
Participate in conversations of your topical communities
Take guest blogging seriously
Do not ignore the Local Search
Go mobile

The overall aura generated from all these efforts put together will create your online brand and identity which in turn will reflect on your current and potential online business.

The search engine bots will measure all these signals according to the algorithms which the programmers have worked on, the online visitors will make judgments on the basis of what they read on the various platforms about your business and your ROI and social media mentions and comments will give you the answer to where you are heading to on the web world .

All put together SEO is going to emerge as Web Presence Optimzation rather than Search Engine Optimization maybe we need to have a new term for SEO as in order to reach the search engines and SERPs, first you need to have an over all presence on the web

All the people who have worked on these issues in 2011 qualitatively will be the beneficiaries as Google can measure all these digital footprints more efficiently now with their updates in algorithms and the gradual convergence of their technologies on Google+

The competition is becoming tougher as the aggregate of your overall online presence is going to decide your trust factor and authority factor and thereby the search presence on the search options.

Though the future seems to be challenging I am just in admiration of all the changes and updates made by Google in 2011 to fight content farms and link spam because finally one can easily fore see that only those SEO companies working on SEO in its true perspective are going to survive and the grain will be sieved out from the chaff.

Google+ is not only a social media platform it is going to be the consolidation of your overall online presence quantifying your online personality.

I personally just love this video which very effortlessly shows the seeds of the convergence being laid by Google.

Google+ is not only a social media platform it is going to be the consolidation of your overall online presence quantifying your online personality.

Google - 12/20/2011

Saying Bye to SEO 2011 and A Very Big Hi to SEO 2012

As the sun is setting on 2011 and as the dawn of 2012 approaches the SEO industry as a whole seems to be discussing in a frenzy regarding the core issues of its existence with true dignity, respect and meaningful existence.

We all know SEO means Search Engine Optimization that means optimizing for search engines but the fact is that Google practically monopolizes the search scene so the changes, updates and modifications in the Google algorithm and search results are of high priority for all search industry professionals and website owners.

According to Amit Singhal in 2011 there have been more that 500 updates in the search algorithm and all these updates have been aimed at achieving better quality results for the user by penalizing low quality content and attacking the link spam.

The major changes , updates and modifications announced by Google this year have been as follows:

· The Panda Updates:

Panda/Farmer - February 23, 2011
Panda 2.0 - April 11, 2011
Panda 2.1 - May 9, 2011
Panda 2.2 - June 21, 2011
Panda 2.3 - July 23, 2011
Panda Goes Global (2.4) - August 12, 2011
Panda 2.5 - September 28, 2011
Panda "Flux" - October 5, 2011
Panda 3.1 - November 18, 2011

· The +1 Button - March 30, 2011

· Schema.org - June 2, 2011

· Google+ - June 28, 2011

· Expanded Sitelinks - August 16, 2011

· Pagination Elements - September 15, 2011

· Query Encryption - October 18, 2011

· Freshness Update - November 3, 2011

· The integration of Webmaster Tools with Google Analytics, reflecting SEO data (queries, landing pages, geographical data)

· Google Analytics social data (engagement, action and pages )

· Google Analytics real-time data ( this data shows you what is happening on your website as it happens )

With algorithms being updated with such frequency and the ranking factors varying with the changing times one can easily understand the challenge of achieving search engine presence and then maintaining it.

The Panda update focused on improving the search results by rewarding original content with high standards of quality .

The other updates and modifications focused on the ownership of content. Integration of social and search was proved when Google introduced the +1 button and also launched Google+, its own social networking site and went one step further by reflecting all this data in Google Analytics.

I am sure all these changes will be perceived differently by website owners and search industry professionals depending on their field of operation and what elements of the web they have a focus on, for getting meaningful traffic to their website depending on budgets and beliefs.

But, one thing is for sure that the search engines are aiming for better quality results by attacking the content farms , link farms and the spammers and the search behavior of the users is also evolving . The search options in the search results are also increasing trying to cater to the user in a more specific way.

Search engines are a source of targeted traffic having a very high potential for business opportunities whether it is advertising on search engines by getting listed under the paid listings after paying a high bid amount or whether it is ranking on organic search results after working on the SEO of your site. But, both these options need a unique and a different approach when you include them in your online marketing strategies.

The paid listings are a source of income for the search engines and as search engines are not charitable institutions the importance to paid results is quite justified. But again, search engines are not paid directories either, hence quality organic search results are the true character of a search engine, the organic search also cannot be undermined. As a result the search engines have to achieve that optimum balance between both the results. Google has always given a lot of information about SEO on their official blogs, webmaster videos, forums, discussions on blogs and by announcing the launch of every product by trying to have the maximum outreach via live events.

Lately there have been many blog posts on whether SEO needs to known by any other name after the integration of social and search. There are even blogposts on how the so called big companies are resorting to spam and black hat for gaining and maintaining their rankings and search engine presence.

Firstly, I think the very reason such topics have come out in the open for discussion it proves that the search industry especially the SEO industry is on the verge of transformation and is finally come of age and has evolved to carve a meaningful niche of its own on the online scenario.

Instead of searching for a new term for SEO , I think the right approach to SEO and its true inherent meaning needs to be put forward not only to the budding SEOs but also every website owner whose site we optimize. As this will sow the seeds for the right reputation of the SEO industry which is at a stake mainly due to the link spam.

Infact this year we were approached by one of the so called well known SEOs for outsourcing their SEO projects. When we delved further into the project details they told us that they will be sending us the list of sites where they want us to make submissions to create back links for the sites managed by them. When we told them that we do not undertake such tasks as we work on the on-page factors of the site, help create a local online profile and then train the client’s team for engaging in social media and help them work on the natural link building methods in a qualitative way involving them at every step. This reply made that SEO tell us that this will make us earn more than what we normally are earning. But we refused to go ahead with their proposal as it was totally against our SEO ethics and Mission. This made him furious and he said that the part of the world we are working there is a pressure on high rankings and quick results hence all this talk about ethics should not be discussed with him.

The reputation of the SEO industry is getting tarnished because of two main reasons:

· False promises by people who want to make a fast buck by calling them SEOs

· Very high expectations of website owners

This very pressure of quick results which SEOs commit to their clients or vice versa is the root cause of the bad reputation of the SEO industry . Hence we do not need a new name but the right approach towards SEO to reach out across the web.

Yes, we have to stop comparing PPC and SEO. Though PPC also operates on the edifice of keywords and search engines, it has its roots on the propensity to pay and the bid amount of the targeted keyword. The PPC campaign needs to operate keeping budgets in mind. SEO on the other hand requires a different mindset altogether, SEO is about overall search engine algorithms, the technical and content quality of your website and the willingness to patiently develop the overall web presence by the website owner to get targeted traffic in the long run. This difference has always been there inherently.

SEO has always meant to enhance the quality of the website in such a way that the search engine spiders and the visitors can read what they are finding on the web page and the content adds value to their search. Hence the SEO works on the code behind the page to cater to the bot and the SEO also works on the content on the page to cater to the visitor. SEO also contributes to the web eco system by adhering to the technical aspects of the site like the Page load speed, 301 redirects to avoid duplicate content issues, removing unwanted content from the search engine index, etc .

Sometime back we had written a blogpost on : Why SEMPO showing a decline in SEO spending in 2011 is good news for the SEO industry.

As according to us this indicates that finally the website owners are realizing that once the site is optimized for search engines, then in order to future proof the presence, they need to focus on quality web presence which is reflected in the increase in the social media spending . This further reflects the integration of Social media and Search. This attitude shows that there is a shift from the focus of just building links to developing quality content and then sharing it on social media for natural link building – which I am sure is a step ahead towards the right attitude to SEO.

So SEO is about the improvement of overall quality issues of the site , quality footprints across the web for natural links and there by achieve high ranking as an offshoot.

Google clearly says SEO is not spam and infact they have been quite open in offering the SEO Starter Guide, SEO Guidelines and have a plethora of information on the Google blogs and forums.

It is the SEOs who have to carve a niche for themselves by letting SEO retain its unique essence and gain good reputation for this industry else the SEOs itself will be responsible for the doom of this industry .

Lets say Bye to 2011 and a very big Hi to 2012 by having a focus on the true meaning of SEO and work on natural methods of earning links by trying to add more and more value to the site holistically.

Google - 12/18/2011

Search Queries , Google's Encrypted (Not Provided) Keyword Data And SEO

In mid October 2011 Google had announced that “As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. “

This meant that , when you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won't receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic.

When the user’s search gets redirected to https://www.google.com , the user can have an end-to-end encrypted search solution between his computer and Google. This secured channel helps protect his search terms and his search results pages from being intercepted by a third party. This provides him with a more secure and private search experience.

This organic search query data gets displayed in the Google Analytics Report as “Not Provided” for the keyword metrics for such a search as follows:

	Keyword	Visits	Pages/Visit	Avg. Time on Site	% New Visits	Bounce Rate
1.	(not provided)	60	3.20	00:01:12	100.00%	25.00%

From the SEO perspective that means that the website owner will not get such keyword data as a result of which the visits were recorded. Google recommends the user to receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic.

The Webmaster tools Search traffic data includes the following:

Queries: The total number of search queries that returned pages from your site results over the given period. (These numbers can be rounded, and may not be exact.)

Query: A list of the top search queries that returned pages from your site.

Impressions: The number of times pages from your site were viewed in search results, and the percentage increase/decrease in the daily average impressions compared to the previous period. (The number of days per period defaults to 30, but you can change it at any time.)

Clicks: The number of times your site's listing was clicked in search results for a particular query, and the percentage increase/decrease in the average daily clicks compared to the previous period.

CTR (clickthrough rate): The percentage of impressions that resulted in a click to your site, and the number of percentage points increase or decrease in the daily average CTR compared to the previous period. For example, if your CTR went from 40% to 30%, this column would show a change of -10.

Average position: The average position of your site on the search results page for that query, and the change compared to the previous period. Green indicates that your site's average position is improving.

To calculate average position, Google takes into account the ranking of your site for a particular query (for example, if a query returns your site as the #1 and #2 result, then the average position would be 1.5).

Such a depiction of data in SEO reports regarding keywords surely makes the website owner think from a larger perspective and focus on the correlation of content and keywords rather than rankings. This will take SEO campaigns above the metrics of keywords and rankings and the focus will be on other quality metrics like CTR , conversions, bounce rate, etc. which will improve the quality of the web overall as the websites besides being rich in content will have to focus on good landing pages, a proper call to action, page load speed and good navigation which will ensure a better UX .

Search query data is now integrated within Google Analytics and the SEO Reports can have those metrics , data and details from analytics itself.

The metrics can be found under Traffic sources and is represented as follows:

When the businesses are at a loss for the complete keyword data the focus is shifted to the search queries in WMT which have a good CTR which is a true measure of quality over quantity.

The percentage of the “Not Provided” data may vary from industry to industry but on an average should be in the range of 10 – 15 % currently but this encryption is trying to safeguard the privacy of the user and this way the website owners are also getting the accurate organic search data which is not influenced by personalized search preferences.

From the SEO perspective the only thing affected is the reports which tell the website owner about how many people visited their site while they were logged in to their Google account in the form of the “not provided” keyword. This as mentioned earlier makes them shift their attention to the content and keyword correlation and CTR to the data available in the WMT for atleast the first 1000 queries. This widened focus will definitely ensure more quality content on the web and that is a good thing.

I fail to understand why this made the SEOs attack Google with accusations , because according to me all these changes are drawing a clear, distinct line between organic search campaigns and paid campaigns and carving a niche for the SEO industry where the focus is on the holistic and overall quality aspects of the website rather than the cost paid for every click received.

http://www.seocopywriting.com/content-marketing/why-googles-recent-changes-mean-good-news-for-the-seo-industry/

Google / SEO - 11/30/2011

The Evolution Of Search In Six Minutes By Google

Google published a video on their official search blog essaying a short history of the evolution of search, highlighting some of the most important milestones from the past decade—and a taste of what’s coming next.

Amit Singhal at the discussion hosted by Church Hill Club had openly explained the testing procedure of every algorithmic update at Google. He says that the focus has always been “DO What Is Best For The User”

Search behavior is always evolving and Google keeps on trying to keep up with the pace of this evolution in search and hence the search algorithm get updated nearly on a daily basis.

As part of making the video Google has also created a timeline of search features. The timeline categorizes the different kinds of Universal Results and Quick Answers Google has over the years:

With this kind of approach to search one can only say that search is ever evolving, dynamic and here to stay. Hence ignoring an overall search presence is the biggest mistake one can make.

SEO - 11/29/2011

Is The SEO Of Your Website On External Link Steroids – A Case Study

Sometime back we had conducted a SEO Training Programme at Ahmedabad Management Association which was attended by many professionals from the Internet Marketing Industry and also by Marketing Managers of some companies.

After all the SEO training sessions were over one of the marketing managers after a few days called up to discuss some points related to the SEO of their site.

The main points were as follows:

We are ranking for many keywords but only the home page of our site is ranking as they did not have any idea about Google Analytics and Landing pages. ( After the SEO training programme they did an SEO audit on their site and found this.)
The SEO has given us a list of some 1000+ links are these links valid and relevant.
The On-Page of our site is practically zero but yet we have the page 1 rankings for so many keywords so is it correct to let the site be as it is.
The most valid question and concern was , what should we do to future proof the SEO of our site though we have the rankings.

Firstly, I was very happy at the fact that the training programme conducted by us had made them think beyond rankings for an SEO campaign and they were open for an approach of an overall quality presence rather than just being satisfied with page 1 rankings.

After the initial analysis it was found that:

The on-page factors were not as per the norms
The inbound links were not from authority sites with anchor text which just mentioned the domain name and all the links were to the home page.
The client was totally unaware about Google Analytics metrics and was not sure if the site was added to any webmaster tools account.
The client only got the ranking report regularly without any further analysis of any other metrics.
The client was not aware of the search and social media integration and did not have a blog or social media accounts.
Other technical factors like canonicalization, customized 404 pages, XML Sitemaps, etc. were not in place either.

In short only submission to some directories and link building was done in the name of SEO but surprisingly the site was ranking well.

There have been many such cases in the past too when the rankings have been achieved only by link building and though the links were not quality links but due to the sheer high no. of links the site had got a temporary boost but the website owners have approached us when the site suddenly disappeared from the search engines.

Hence I thought of sharing this case study. It is very difficult to say how long the benefit of such rankings will accrue to the site but it is very important for every website owner to know that a complete SEO campaign caters to the following aspects of the site.

On Page Factors as per the norms of the search engines and W3C
Off Page Factors which help create an ambience of natural external links to the site
The site should also have the potential to rank for local intent keywords and have a local search presence
The technical factors also should have been attended to
The client should also be given an overview of the analytics and
Should be guided to start a blog and engage on social media to benefit from the integration of social media and search.

No doubt quality inbound links are important but just focusing on one aspect gives a lopsided growth which may be working like steroids and giving a temporary boost which is not the main goal of a genuine SEO campaign. Once these directories close down or if the external websites remove the links the rankings are bound to get affected and the site will be lost in the invisible web.

SEO - 11/28/2011

Real Time Reports In Google Analytics

Author : Bharati Ahuja

Google has recently launched the Google Analytics Real-Time Reports : a set of new reports that show what’s happening on your site as it happens.

Real-Time reports are available in the new version of Google Analytics, and administrators with Analytics accounts will get Real-Time reports.

Google on its blog mentioned the following 3 ways one can use this data:

Measure Social Media Impact
Campaign Measurement
Accessing Real Time

With Real Time data it is possible to measure, monitor and track the immediate impact of a certain blog post or announcements shared via social media. We can assess the site traffic as a result of a certain tweet. We could also see when the blog stopped receiving the visits from the tweet, which helps know when to re-engage.

Similar is the case when we launch a new campaign and want to know what is working and whether the launch made an impact. The immediate traffic to the site will give us the indication of how well the launch was accepted by the netizens.

This data is available to some selected accounts and will soon be available to all. We have been having access to this data since 1st Week Of October and it surely is a great indicator to how your posts on Twitter are performing.

There is one more way this data can be of great help. Though we have to yet test its usability and ROI but this kind of Real Time Monitoring can help in serving the online customer online at that very moment instead of waiting for him to contact us .

The Real Time Data metrics that you get are as follows:

Top Referrals
Top Keywords
Top Active Pages
Top Locations

Overview:

Locations:

Traffic Sources:

Content:

All this data tells you how many visitors are currently visiting your site as of now and they have reached your site via which source , which keyword , which country and are currently viewing which page. This data is very helpful for an ecommerce site and if a person is appointed for monitoring this data and then cater to such real time visitors by asking the right questions and offer the requisite answers to their questions immediately via a chat feature on the site just like a salesman at a mall attends to the customers atleast during those hours of the day when the site gets maximum traffic.One can sign up for this on sign up for early access https://services.google.com/fb/forms/realtimeanalytics/.

Google / SEO - 11/17/2011

Google+ Important For You If You Are Serious About Search

Author : Bharati Ahuja

The social and search integration is nothing new to SEO and
people working on search presence. Till sometime back Google had access to the Twitter Real Time Data. But, as that deal is no longer valid, Google+ real time posts are the readily available social signals to Google.

After the launch of Google Plus , Google also has launched the Google+ Business Pages which help a business to integrate their business presence with their social media presence and create a brand image. One can create a business page in a relevant category as seen below:

• Local Business or Place
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other

With the help of the Direct Connect feature one can inter link a website and the Google+ Business Page which suggests a strong possibilty of using the link graph generated thus.

Secondly, the Ripples feature clearly gives the idea of how easily Google can calculate the social signals like outreach, influence, amplification and the network impact of a post without depending on any third party data.

IMHO Google is currently equipping itself with all the necessary social and search integration features which will be applied suddenly like the Panda Update was applied to the algorithm for content.
Google is very much focused on search and according to me the Google+ initiative is mainly aimed at enhancing the quality of search results which is very much affected due to the mal practices because of link building and content spamming.

The +1s from your friends and associates, The Ripples generated by the circles you are in and the people in your circles should be able to give the necessary vote and the WOM factor which they thought they would get when they introduced the PageRank Technology. But, the PageRank got spammed by the so called link builders

As SEO is always evolving, this social and search integration should take search results at a different level as this time Google does not have to depend on any third party to give them the data . They have control and ownership of all the data they will be using to integrate the social signals with search for the web or mobile or local. Yes, Search is all about SOCIAL, LOCAL & MOBILE which is very well been spun and interwoven by Google into the fabric of Google+

Hence, if you want to future proof your search presence go ahead and create a Google+ Profile and a Business Page if you are still lagging behind.

Google - 11/14/2011

Points Highlighted By Matt Cutts And Amit Singhal at The Keynote Session At Pubcon Vegas 2011 Day 2

Author : Bharati Ahuja

Following are some of the points which Matt Cutts and Amit Singhal of Google made at the Keynote Session of Pubcon Vegas 2011 on Day 2.

These points have been jotted down by following #pubcon on Twitter.

@mattcutts

The best SEOs don't want to go where search engines are but rather where they will be
What is a cell phone? it's a computer you carry with you everywhere. this will change things enormously
Googlebot is getting smart including processing java script, better understanding of page & content (above the fold)
SEO is not going to die
The web is one of the only places where, if you're a small biz, you can move faster than the big guys
Good editorial links matter. Bad links do not. Quality beats quantity .A really good editorial link can go a long way.
Got a page topped with ads? google's evaluating algo changes to penalize these
SEO is like coaching" helps you put your best face forward.
A special webmaster video for #pubcon: How does Google determine page speed? http://goo.gl/Nvm9z
Google currently looking into figuring out what content is above the fold as part of algorithm
Search is personal and will continue to get more personal.
We can give more data or we can go further back in time
Only rolling out SSL to http://google.com not to Google.ca, Google.fr etc. Just too complicated for now.
Historically SSL is hard to do on different hostnames (i.e. FR, DE) if they decide to rollout international
Number of users with SSL is single-digit percentage in aggregate. Tech sites will be higher due to type of users
There are no plans to offer analytics SSL data in a paid version of analytics
Google looks at over 200 signals to determine link quality.
Some sites may have 10,000 backlinks, but Google may not be crediting any of them. People don't see what links we trust and what links we don't trust.
Depending on the size & content, Google will remove spammy party of site, entire or folder
It's a lot harder to "fake natural" than to "be natural" online in terms of SEO
On press releases: you're going up to someone & asking them to write about you... it's better when someone comes to you

@theamitsinghal

On Author Authority - Visitors want to know a high quality author wrote it and why the author is high quality.
"If your child can learn something from the site, that's how we know it is quality."
If you can tell your child to go to a specific site, consider that "high quality content
It is our desire that every signed in google user has protection & privacy – internationally
At the end of the day, high quality content will win
Google likes to make changes algorithmically because it scales across languages, etc.
Google always prefers algorithms to human intervention.
If the internet remains healthy, Google will remain healthy.

A very big thanks to all the people who shared the event with their live posts on Twitter.

SEO - 11/10/2011

The Right Approach For The Keyword Research Phase Of The SEO Campaign

Author : Bharati Ahuja

We all know that the whole search process starts with a search query . All the SEO campaigns revolve around having a quality search presence and high rankings for relevant keywords.

There are many keyword Research tools available online but most of them focus on what the keyword search trend has been till date or what kind of search terms are breaking as new searches on the search scene.

No doubt these tools can give a good insight into the past and present search trend and also reflect search behavior to a certain extent. But, I think if one gets too obsessed with the terms and phrases suggested then we sort of limit the circumference of search within those few terms which we focus on.

I think if you focus on the niche head terms of the industry (for which we know the SEO Campaign will have a long gestation period to start giving results) and due importance is given to a larger set of long tail keywords then I think you try to target a larger set of permutations and combinations of the possible targeted searches made for which your site can be found for.

As in the long run the search behavior keeps on changing and also varies from country to country.
Keeping all options open for a global audience and targeting for the maximum possible keyword phrases should be the goal for the keyword research phase .

For example if it is an edible oil refinery manufacturers and exporters site based in India

Keywords like

Edible oil refinery manufacturer India
Edible oil refinery suppliers India
Edible oil refinery exporters India
cooking oil refinery manufacturers
cooking oil refinery suppliers
edible oil refining
refining of cooking oil
Edible oil refinery exporters
Vegetable oil refinery manufacturers
Vegetable oil refining
Vegetable oil refinery Exporters
Edible oil refining process
Vegetable oil refining process
Cooking oil refining process

If such a wide range of possibility is kept open for the site to rank then the potential of the site to cater to a wider audience is possible .

Hence instead on focusing on only the keywords suggested by keyword research tools and Adwords also focus on the possible psychologies of people from various geographic areas unless you are focusing only on a very specific region where only the lingo and jargon of that place matters for the search of that site.

People from different places , of different age groups and of different educational backgrounds think differently and use different terminology and jargon. Hence the content of the website should be written keeping this in mind. Instead of focusing on only certain fixed key terms we should try to keep the possibilities of a wider set of permutations and combinations of keyphrases open for the site.

As the basic thing is that the user does not see your keyword tag and search for your site he keys in what comes to his mind and the search engine bot takes that string of query and tries to hunt for the relevant site from the search engine index. So, making your website being available for a wider combination of queries is more beneficial. Like in the above case we want the website to rank if the person writes cooking oil, edible oil or vegetable oil whatever is the lingo and jargon used by the user.

The analytics data in fact can give a good idea of what searches are actually taking place country wise. A detailed discussion with the website owner who has a vast experience regarding his industry also helps. Hence we usually ask for a list of possible terms he thinks his website should come forward when someone is searching on the web from the website owner, then we add our our research results and come up with the widest possible keyword list which can be targeted as per the content available on the site.

SEO - 11/09/2011

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