The SEO blogosphere every year is bombarded with posts about “SEO IS DEAD” but from Jan. 2012 and infact from the last quarter of 2011 there is a new trend of acknowledging the fact that “SEO IS VERY MUCH ALIVE” but is packaged with a message about :
- How it is different ?
- Why it is called as the NEW SEO ?
- How SEO is facing an identity crisis ?
- What are the new awesome metrics to measure SEO success ?
- Why it needs to renamed as something else ?
- Why Content Marketing is the main mantra ?
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I think this is because people who have invested in SEO campaigns are expecting results which accrue as a result of an all round web presence over a period of time. Without an ounce of doubt an over all quality web presence if planned and executed well in the long run has the potential of rewarding the business with an influx of the exponential online opportunities available on the web.
If we analyze the whole cycle above each and every step is inter-related and when all the people involved at various steps work in coordination , understanding for each others’ scope of work and communicate effectively only then the true success can be achieved.
Every journey starts with some destination in mind and by selecting the mode of transport to reach there. Once you decide to create an online presence for your business and tread on the virtual sands of the web world focus on what you want to achieve with the website you already have. Hence, Putting the the right team in place to achieve the goals of your web presence is the first and foremost task.
Business owners usually appoint an SEO company or a PPC company and wait for the results to accrue. But, it is very important to have a strategy and a basic plan in place with the scope of work for each party clearly chalked out.
If your agency has a proper team of web designers, developers, social media experts, content writers, landing page A/B testing experts, Analytics experts,etc. then the company may be able to justice to the job . But with such a high end team the charges also for such a campaign will be sky rocketing which only companies with very high budgets can afford.
For SMEs who have small and limited budgets usually appoint individual SEOs who comparatively charge less because of their low cost of operation. But, they need a lot of support from clients for any all round campaign.
Panda or no Panda CONTENT IS KING since the day the first web page was published on the WWW. It is Google who has become capable in picking quality content in 2012 and hence wants to reward sites with quality content with more visibility.