What Is Augmented Reality?

April 24th, 2012

Augmented reality (AR) is one of the technologies gaining increasing interest. By mixing virtual with the real world in different proportions, augmented reality allows pulling graphics out of the television screen or computer display and integrating them into real-world environments.

A smartphone app called MagicPlan uses augment...
A smartphone app called MagicPlan uses augmented reality to capture building topology. (Photo credit: Wikipedia)

Augmented reality changes the way we view the world. The goal of augmented reality systems is to combine the interactive real world with an interactive computer-generated world in such a way that they appear as one environment.

Augmented reality blurs the line between the real world and the virtual world. The goal of augmented reality is to add information and meaning to a real object or place. It takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject.

The video below expalins how Augmented Reality will take shape in future:


AR is the computer vision for observing the world as it is as a scene on the computer or a smart phone. AR is more associated to local search currently but will soon move for ecommerce for 3D viewing of the product and animation.

The entertainment , education and the ecommerce industry will be the first ones to benefit from it. It currently is still being experimented on smart phones but has the potential of moving on to a device like glasses where it can be easily used for every query in the mind. By embracing AR we open up a new world where our mind is the only boundary.

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About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

Website: http://www.webpro.in/about-bharati-ahuja/

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