The SEO, Social Media & Content Blog – India











Do SEO Certifications Matter?

SEO – Search Engine Optimization is the art and science of making a website rank high on the search engines for the keywords targeted for that website. A decade back when people started optimizing sites for search engines there was no formal training available and the main source for understanding the search engine algorithms and … Continue reading Do SEO Certifications Matter?

The Approach For Online Marketing – Focus On Content And Information

 Marketing is all about bringing the people to the product whereas Sales is taking the product to the people. Basically, the sales force of your company and the marketing team of your company both have to focus on these two important Ps i.e product and people. Of course there are the other Ps like price, … Continue reading The Approach For Online Marketing – Focus On Content And Information

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Digital Certificates – Best way of building users’ trust is by enabling SSL on your website

In a virtual world, there is always an element of doubt when sending or receiving sensitive information. A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website. There is no better way of building users’ trust than by enabling SSL … Continue reading Digital Certificates – Best way of building users’ trust is by enabling SSL on your website

What is Local Search?

Local search as the term suggests caters to geographic location specific searches. Business details can be submitted on the basis of geographic constraints to search engines which display local business listings for geographic specific keywords. The search engines display local based listings from their structured database of local listings. Usually the data is collected from … Continue reading What is Local Search?

Real Time Search v/s Traditional Index or Library Search – Why You Cannot Ignore Social Media From Your Online Marketing Strategy?

We all are aware of the fact that the search engines index websites and display the list of ranked websites on the search result pages according to the searcher’s query keyed in the search box. But , since 2009 the social media sites are the most populated websites on the web and nearly all the … Continue reading Real Time Search v/s Traditional Index or Library Search – Why You Cannot Ignore Social Media From Your Online Marketing Strategy?

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