Google Announces “Rich Cards”  For Recipes And Movies For Mobile SERPs (An Upgrade On Rich Snippets)

May 18th, 2016

Yesterday, Google announced a new search result format “Rich Cards”which use structured mark up, just like the Rich Snippets format.

The focus is to provide a more rewarding experience to the mobile user.


Google has started showing Rich Cards only for 2 categories,  i.e  Recipes and Movies and the Rich Cards  as of now will show only on mobile SERPs in English on .

Google has updated their developer site with more documentation and examples to help you learn this new format.

They have also revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).


Plus they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you implement them.

enhanceable-rich-cards rich-card-errors

Currently this is t an experimental stage but Google seems to be having promising future plans in taking this ahead . Google will have a Search and the mobile content ecosystem session at Google I/O (where Rich Cards will be discussed and which will be live streamed!).

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.


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