August 10, 2011
Matt Cutts recently posted on Google+ that Google has recently recorded ~30 new in-depth videos and ~60 new quick-answer videos. This is the first in-depth video, and it’s about 301 (permanent) redirects.
Is there a limit to how many 301 (Permanent) redirects I can do on a site?
According to this video:
- There is no limit to the no. of 301 redirects that a site can have.
- Instead of redirecting every 301 to the root it should be redirected to the actual URL of the new site.
- Its ideal to do a redirect in one hop instead of having more no. of hops as the bot may lose track
- Use this 301 redirect only if the URL shift is permanent. If it is a temporary one and you would like to get back to the previous URL after some time then the 302 redirect is the correct option.

Bharati Ahuja is the Founder of WebPro Technologies LLP, an SEO and digital strategy company she established in 2001. With over two decades of experience in search engine optimization, digital marketing, and ethical web strategies, she has been at the forefront of helping businesses build sustainable visibility online.
