Please Note: The Mobile-Friendly Update Launched By Google Is Called Mobilegeddon By Search Engine Land and Not By Google

April 22nd, 2015

Including mobile friendliness as one of the ranking factors has surely made the SEOs and website owners busy . They are all working on making their sites responsive and gain the Mobile-Friendly badge for search results.

All this is ok but is it justified that all the posts on this topic are referring this update as Mobilegeddon. This is so misleading Google has not called it ‘Mobilegeddon’ but every post you find on the web on this topic is referring this update by this name.

Clients call you up and ask questions about the Mobilegeddon Update.  By just reading a few posts some of them  exhibit an aura of  see I know it all.  Its all over the web .

But, has Google announced in any of their blog posts that they are calling this change as the Mobilegeddon Update, The way they announced the Panda and the Penguin algorithm? The answer is NO.

Search Engine Land has nicknamed it as Mobilegeddon . See the snapshot of the SEL Blog Post  below.

Mobilegeddon -SEL

You can see the no. of posts referring to this change as the ‘Mobilegeddon’ in the image below:


Please note that this name is given to this change by Search Engine Land and not by Google. 

It reminds me of how the Local search Update got famous as the Pigeon Algorithm or Pigeon Update because Search Engine Land named it so.

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.