If one fine morning you go to your parents and tell them that you have decided to be a search marketer then it is quite likely they will expect a detailed explanation about what this career choice is all about and what will the future be like a few years down the line.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[Usage of the term “search engine marketing” has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of SEM.
Hence, traditional methods of marketing have been replaced by web marketing and as a result there is a lot of demand for people who are equipped with the knowledge of web marketing.
A Classic example of this can be read on this link:
Like in every field in this field also you can take up a job in a web marketing firm or start on your own as an entrepreneur with a small investment or work as a freelancer.
A few years back Search Marketing mainly meant SEO (Search Engine Optimization) or PPC (Pay Per Click) but now search has a wider connotation and the search engine also have wider search options. Social media Optimization has also come under the umbrella of Search Marketing now.
Once you decide to take up search marketing as a career then be prepared to constantly upgrade yourself with the latest developments as regards their algorithms and techniques which keep on changing.
- Enroll yourself for a training course on Internet marketing
- Work on projects passionately without giving much importance to the pay packet initially
- Once you gain the expertise and skill for marketing a website the future is promising, provided you are prepared to work hard.
WebPro Technologies has been optimizing websites since 2003 and conducting training on SEO since 2007. At WebPro we believe that one never ceases to be a student. The charm of being truly educated is to accept that we all keep on learning something new at every stage of our lives and career. This applies very aptly to the field of SEO.
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