Voice Search And Its Impact On SEO In The Coming Future


August 13th, 2018

What Is Voice Search

Voice search uses speech recognition technology. The users ask their queries and search information through voice instead of typing it.

Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.

Typed search queries and voice search queries are worded differently even if the person has the same search intent.

For example: In a text search, you would probably type “best Chinese restaurants in Mumbai;” but if you were to do a voice search, you would be more likely to ask, “is there any good Chinese food around here?”
A voice search is more conversational in style.

When the user uses text search, it is a brief phrase that he keys in. In voice search the user starts a conversation with the device which is a proper question or a sentence.

Hence, more that keywords it is the intent of the search query which is assessed before the search results are served to the user.

Devices Used For Voice Search

  • There are different voice search devices are available in the market
  • Amazon Echo/Alexa.
  • Siri/iPhone.
  • Google Home.
  • Microsoft Cortana.
  • Google Assistant.
  • Android Phones.
  • Tablets (iPad and Android)

The Increasing use of Voice Search (Some Stats.)

Voice-Search-Stats

Types Of Voice Search Queries :

Voice search queries as of now can be categorized in the above 4 categories.

voice-search-micro-moments-1030x415

I want to know moments

Screen Shot 2018-08-13 at 1.36.31 PM

I want to go moments

Screen Shot 2018-08-13 at 1.41.26 PM

I want to do moments

Screen Shot 2018-08-13 at 1.48.18 PM

I want to buy moments

Screen Shot 2018-08-13 at 1.49.56 PM

How To Optimize for Voice Search

The focus for voice search is basically the searcher intent rather than the keywords. But, that does not mean that the basic on-page can be given a skip. The on-page and Technical factors will continue to be important.

In addition to the on-page and technical factors the priority needs to be given to the following:

  1. Try to rank for :

* Featured snippets

*Local Search Results

*Long tail search queries

2.Implement Schemas

3.Make Mobile Optimization a priority (Read More about Mobile Friendliness in our previous post  https://www.webpro.in/what-does-it-mean-to-have-a-mobile-ready-website-in-2018-with-an-emphasis-on-pwa-progressive-web-apps/)

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

Website: http://www.webpro.in/about-bharati-ahuja/

  • Marcel Isler

    A very interesting article. But I still wonder, how you can push a website with hundreds of very similar or close long tail keywords as we have on our website at https://mountaingrades.com

    I think the big point is thin line between not creating duplicate content while many keywords are still very similar?

    • webprotech

      For such sites the user generated content in the form of reviews and feedback will play a major role.

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