Bharati Ahuja

Google’s Initiative To Help Hacked Sites

It is a well known fact that many websites are vulnerable and can be hacked easily . Once the hacker has done his job it may take a lot of time, money and effort for the website owner to totally recover from the malevolent effects of the hack.

Google lately had started informing the website owners about the malware on their websites . But at times only notification is of very little help for the problem to be solved. Some more help is required about how the malware is affecting the site and all other sites it is linked to or the client side computer of the visitors. As Maile Ohye, Developer Programs Tech Lead at Google mentions in the blog post: “while we attempt to outline the necessary steps in recovery, each task remains fairly difficult for site owners unless they have advanced knowledge of system administrator commands and experience with source code”.

This initiative by Google is a great step towards fighting the spam and malware spreading on the web. For more detailed information visit http://www.google.com/webmasters/hacked/

Video On Help for hacked sites: Overview By Maile Ohye

Our Experience

Its truly great that such an initiative is being taken up by Google. Recently one of our client WordPress blog hosted on the subfolder was hacked by a link spam injection and a number of malicious links were added to the site and as a result the site was manually removed from the Google index. We tried to do our very best to make the blog free from all the links and after communicating with Google via WMT our site was again added back to the index. As a result the blog in the subfolder started doing well but somehow the main domain did not recover from its original search engine presence. Eventually we moved the blog from WordPress to Blogger and are hoping the site and the blog to perform better. The link spam injection attack is the most dangerous thing that can happen to your site. Especially after the Penguin update. Hope Google does something about it too.

Google’s Advice On How To Keep your Site Secure

Be vigilant about keeping software updated
Understand the security practices of all applications, plugins, third-party software, etc., before you install them on your server. A security vulnerability in one software application can affect the safety of your entire site
Remove unnecessary or unused software
Enforce creation of strong passwords
Keep all devices used to log in to your servers secure (updated operating system and browser)
Make regular, automated backups of your site

Google / SEO - 03/13/2013

A Short Summary Of What Amit Singhal Spoke At SXSW conference 2013 in Austin

Amit Singhal – The senior Vice President and Google Fellow at Google Search was interviewed yesterday by Guy Kawasaki at the SXSW conference held in Austin. The topic was “The Future of Google Search in a Mobile World”

I am sure the whole SEO industry is all ears when Matt Cutts and Amit Singhal speak at any conference as what they say is like the weather forecast for the SEO industry so that you can prepare yourself for the coming changes in the search scenario.

Thanks to the Twitter stream at #AskSinghal and the live blogging by Search Engine Land it was like being present at the conference.

What Amit Singhal discussed is as follows:

1. Google has over 30 trillion URLs from 250 million domains in their index.

2. The perfect search engine should know exactly what to be, and give you exactly what you want.

3. The World Wide Web is the biggest depository of human knowledge with 30 trillion web addresses and 250 million domains.

4. As search has gotten better, user queries have gotten more complicated and harder to answer effectively.

5. Mobile devices have revolutionized search

6. Mobile search increases during lunch and dinner hours, so clearly more than just teens are online at the dinner table

7. We're designing search so you can use it from any modality at any time.

8. Google+ enables us to make Google truly universal.

9. High quality content that adds value is deemed desirable, ranks higher in search

10. Think of good SEO as marketing to the search engine. >

11. SEOs add value when improving content.

12. We live in a visual world. #Video is searchable. Google needs to reign in video property tag identifiers for audience's to search

13. Voice is a far more natural interface than typing. But may require other interfaces to work

14. Future of search is bringing valuable content to the world

15. The future of search is a Star Trek computer. Search across multiple modes, voice, type etc.

16. High quality content that provides utility is deemed desirable, ranks higher in search.

17. Future of search is understanding the knowledge on the web, not just indexing and retrieving.

18. If you want to get to the first page of Google results then provide high quality content that adds value. That's it!

19. In the future, Google should be able to tell you what you need to know without you having to ask.

20. Having the knowlege is not enough, Google works to understand the knowledge.

21. Career Advice from Amit Singhal - "Follow your heart...happiness is more important than any money you can make. "There are no right decisions, you make your decision right"

22. User experience and speed has always driven decision at Google and shall always be .

23. The only way to truly improve is to use scientific methodology

24. It's too early to evaluate Facebook graph search. Time will tell if people need it.

25. Latency is a big problem in developing countries. That's why Google invests in infrastructure...so everyone can access Google

26. Google glasses is just one of many input devices. It gives users another context and new opportunities for search

27. Any changes you make in Google search will improve some queries and hurt others

28. To understand the future of search, we need to understand future input devices.

29. Search will do for education what calculators did for math. Don't memorize facts, search will take care of the mundane!

30. I phrase my search term as naturally as possible; if it doesn't work someone on my team gets yelled at.

31. Google's big challenges: Knowledge graph, speech recognition, natural language understanding

32. We do not manually fix searches to improve search. Google only manually intervenes in SERPs in terms of spam, porn and legal issues.

33. Every broken query is an improvement waiting to happen.

34. Google search has a feedback link at the end if every search results page for failed

Google / SEO / SEO Events - 03/11/2013

Entrepreneurship, The World Wide Web And Women’s Day

Author : Bharati Ahuja

Whatever you do may seem insignificant, but it is most important that you do it. - Mahatma Gandhi

Most of the big and successful organizations of today have been humble small start-ups in the past. If we trace the history of any successful organization of today we will find that there has been a person or a group of people who had a vision, mission and a passion to create, innovate and build something and thereby earn the profits and not the other way round.

It all starts with a need, a passion for something or just the desire to do something different and flow with one’s thoughts and reach a destination which even he/she might not be aware of. As along this journey of entrepreneurship the entrepreneur has to face challenges and many ups and downs which may not have a cushion when you fall. One may even have to face the ridicule of people who have secure jobs and even might get the looks of “see I
told you so”… when you falter or fall.

Many businesses fail in the first few years as people create a job for themselves and not businesses which will run on autopilot in the long run. Initially, one may start off doing everything by himself but if you are not moving away from the day to day activities of the business then you have just created a job for yourself and you are not in the process of innovating and creating a business.

Every entrepreneur does not only own a business but promotes capital, creates wealth and generates more jobs which does not only make him wealthy but also contributes to the wealth of the nation.

Well, I do not run avery big business with a big list of employees but yes I think I do contributein a small subtle way.I run a web solutions company as a solo entrepreneur and try to do all the technical work, blog writing and communicate and coordinate with the clients also myself . Yes, in a way you can say I have created a job for myself which gives me the job satisfaction with the ease of flexible timings and the option to innovate and take my own decisions. As my main focus is on SEO services I thank Google for being so popular as a search engine that I even manage to make a decent profit along with a lot of time spent creatively.

I think every SEO operating from any part of the world is contributing to the larger picture by helping their clients get a local and a global reach. SEO is not only about inbound visitors to your site.Apart from reaching out to the globe , every true SEO helps the client’s business get a search presence that helps in establishing its brand and identity on the web which
in the long run establishes its reputation.

It gives me immense satisfaction and pleasure when a
WebPro Technologies client tells me that we have got such a good response from the SEO Services that we have decided to have a complete team dedicated to keep upgrading the site qualitatively and focus on social media. (More jobs generated – Thanks to Google and the WWW). Or the other day when one of our clients from
the education field told me - our online classrooms for Maths, Science and English are doing so well that we have decided to focus only on online teaching rather than real time classes that we were running.(The business gets a global reach along with a local reach and identity)

We also conduct SEO Training and when a person who did not know what to do after his graduation as he had barely managed to pass his degree in Arts comes after 3 years and tells me that after the SEO training he had attended at WebPro Technologies he had got a good job with a decent salary and now after 3 years has started his own company for web solutions.

The WWW has opened up new vistas for learning and earning and at the same time also offers a good platform for women who are well educated and want to work from home or work within their own framework of limited targets so that they can do full justice to their homes, family and
also at the same time not give their careers entirely.

Today women can work from home as content writers,web designers, programmers, SEOs, social media executives, etc. Due to some reason or the other, women do have to give their careers a back seat at some point of time in their lives but I think they should not totally give up as you never know the humble beginnings and the baby steps taken, might in future result to
some business giant in the making or at least will keep the creative side of your personality burning bright.

Whatever you do may seem insignificant, but it is most important that you do it. - Mahatma Gandhi

Photo credit: http://www.dlcounseling.com/images/dlc-photo-bookcover.jpg

Entrepreneurship - 03/08/2013

Is WordPress or Blogger better for SEO? Matt Cutts Answers The Question

When anyone decides to start a blog, the first and foremost decision one has to take is to choose between WordPress and Blogger.

Here is what Matt Cutts has to say.

From my experience I can say that Blogger is a very simple platform and has all the potential to make the blog SEO friendly. Many of our clients have their blogs on WordPress which is also very good infact with more advanced features but if the WordPress blog in the subfolder gets hacked (of which the chances are very high) then the chances of the main site getting adversely affected in the search engines is very high.

In such a situation the main site on the root domain and the blog in the sub folder both get adversely affected and lose the search presence. But, if you have the blog on a sub domain which is not hosted on your server as in case of Blogger then both the entities remain separate and even if the blog gets hacked then atleast the main site continues to do well on the search engines.

Content marketing. / Google / SEO - 03/06/2013

PageRank And A 301 Redirect

Matt Cutts in his latest webmaster video says:

"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."

There is a fairly good discussion going on at http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656

I think we consider a 301 redirect only when we have moved the URL permanently or when we want to sort out duplicate content issues.

Hence, we should consider the purpose of using a 301 server side redirect or meta refresh client side redirect or use a normal link depending on the purpose and not on the basis of how much PageRank will get dissipated.Its high time we came out of the PageRank syndrome.

Google / SEO - 02/26/2013

The Technical Anatomy, Basics And Beauty Behind A Tweet

Twitter, the widely accepted micro-blogging platform offers a limit of 140 characters per tweet, but you will be surpirised to know the amount of information a tweet carries about the (Twitter Account holder /user or the author of the tweet). It surely is worth taking a note of.

With social signals being integrated to search and businesses allocating increasingly a huge amount for digital marketing every year , the data that can be extracted by just analyzing one tweet from a person individually or collectively can really help in gathering the necessary social signals needed to take important decisions.

The data that can be collected per tweet is as follows:

The tweet's unique ID. These IDs are roughly sorted & developers should treat them as opaque http://bit.ly/dCkppc
Text of the tweet. Consecutive duplicate tweets are rejected. 140 character max
Date when the tweet was created.
The ID of an existing tweet that this tweet is in reply to (If it’s a reply to a previous tweet). Won't be set unless the author of the referenced tweet is mentioned.
The author's screen name
The author's user name
The screen name & user ID of replied to tweet author. If it’s a reply to a previous tweet)
The author’s bio along with the picture
The author’s URL
The author’s location
The creation date of the twitter account
The author’s background and color preferences
Whether this account has contributors enabled - http://bit.ly/50npuu
The timezone of the author
No. of users the author is following
No. of favorites this user has
The language preferred by the user
Whether this user is protected or not. If the user is protected, then this tweet is not visible except to "friends"
No. of followers of this user
Whether the user has verified badge
The place associated with the tweet i.e is it in the neighborhood and the name of the country.
The application used to send the tweet
The total no. of tweets sent by the user till date

All this information can offer a lot of information about the user especially to search engines for integrating social signals to search results . Hence if you are serious about search then please check if you have filled in the correct details in the Twitter profile so that you convey the right message about yourself and your brand when you next time post a tweet.

Every tweet along with the post also publishes your preferences creating a footprint of your social personality on the web .

Social Media - 02/25/2013

The Google Glasses Project - The Future Technology

Wonders of technology never seem to cease. Google has been working on its Project Glass since a year now and has launched a Project Glass website and a Google+ page to share the progress of the project.

Google glasses are no ordinary glasses. They are embedded with smartphone parts, processors , batteries, camera and a glass display.Google has been working on its functionality and also focusing on the aesthetics and making them wearable too.

Glass (Photo credit: Max Braun)

Google co-founder Sergey Brin said in an interview last year that, “Beauty, style and comfort are as important to Glass as the latest technology.”

Google also has launched a contest on http://www.google.com/glass/start/how-to-get-one/ and asked What would you do if you had Glass? Answer with #ifihadglass.

The deadline for applications is February 27th. If you are chosen, Google will reach out to you with an invitation to become a Glass Explorer (please remember to follow us so that we can contact you directly). Explorers will each need to pre-order a Glass Explorer Edition for $1500 plus tax and attend a special pick-up experience, in person, in New York, San Francisco or Los Angeles.

The terms and conditions for participating in the contest are as follows:

· Your application must be 50 words or less

· You must include #ifihadglass in your application

· You can include up to 5 photos with your application

· You can include a short video (15 secs max)

· Be sure to follow on Google+ (+ProjectGlass) or Twitter (@projectglass) so that Google can contact you directly

· You must be at least 18 years old and live in the U.S. to apply

· For more details, please see full Terms and FAQ

It seems to be a very promising product and I am sure it won't take long for children in future to question their parents that how was it ever possible for people to go out without their Google glasses...

For more information view the following videos:

I used Google Glass: the future, with monthly updates

Google - 02/23/2013

5 Most Useful SEO Tools

Guest Post

SEO, the act of optimizing a website for search engines, can be a rewarding undertaking. It can give your site better web presence. It can improve your online visibility. It can give you an edge over competition. It helps draw traffic to your site.

However, SEO is a time-consuming and endless process consisting of multiple tasks. You need to do link building, keyword research and analysis, directory submissions, blogging, and many, many more. Then each task has sub-tasks, and doing them on a day-to-day basis can leave you exhausted and frustrated. How do you stay on top of all these?

Fortunately, SEO developers have created tools that enable webmasters to accomplish specific tasks more efficiently and quickly. These tools enable you to optimize your work and time even as you improve the traffic flow to your site. There are dozens of tools out there, but remember even if you have the best tools on your best laptop, Google is ever changing, so you need to stay updated all the time.

Here are the top 5 most useful tools:

Google Webmaster Tools

The Google Webmaster Tools is a set of resources that gives you a solid understanding of how Google sees your site. It’s actually a keyword analysis and a diagnostic tool in one. It shows you what keywords Google sees when it visits your sites and the number of click-throughs each keyword receives. Do you see your target keywords in the list? Are you receiving the number of click-throughs you have hoped to achieve? If not, the Google Webmaster Tools also provides some tips on how you can improve the performance of your site.

The Webmaster Tools can also audit your site. You can use it to check for duplicate titles, duplicate descriptions, broken links, website speed, moved content, and malware, giving you the opportunity to correct the issues and improve your site’s performance

Backlink Checker

Backlinks are one of the criteria for how search engines rank your site. More important than quantity of backlinks for search engine is the quality. Quality is measured using three criteria: where the banklinks originate from (popular vs low-ranked or empty websites), validity of the link, and the relation of the anchor text to the destination page (e.g. if the anchor text says 'best laptop', it should point to a site about laptops and not cars or something else). Backlink Checker is a tool that helps you determine how the links leading to your site are helping (or not helping) your page ranking. It scours the web, then gives you a detailed report about the quality and the number of backlinks pointing to your site.

SEO Book for Keyword Research

The keywords that you use can mean the whole difference in the outcome of your SEO campaign. The SEO Book is a keyword research tool that helps you find the most relevant keywords to your niche or post topic. It’s one of the most comprehensive free keyword research tools out there, providing you a variety of keyword variations and long tail keywords that you can use in your post. In addition to the keyword research tool, creating a free account with SEO Book also gives you unlimited access to other SEO tools, such as keyword density analyzer, PPC keyword wrapper, and AdWords ad group generator.

Microsoft SEO Toolkit

The Microsoft SEO Toolkit is one of the most powerful auditing software out there. It lets you check your website for SEO violations, such as broken links and missing alt tags, giving you an opportunity to correct them. Even better, it provides potential solutions to these issues and how you can improve it for better search results.

SEO Rank Tracker by SEO Moz

Because search engine rankings directly impact your bottom line, you need to make sure you stay on the top of the search results. The SEO Rank Tracker by SEO Moz makes it easy to keep track of your page and keyword rankings in multiple search engines. If you want to know, for instance, where your site ranks for 'best laptop', just type it into the search box. No more manual hunting for a URL buried on page 20 of search engine results pages.

There are many more amazing SEO tools out there that scale down your efforts and increase your productivity. Sound off below your favorite ones!

This post is a guest post by "Sujatha who is an engineer by profession and loves to write about technology, gadgets and the world wide web."

Bing / Google / SEO - 02/12/2013

Drawing Professional and Friendship Boundaries At Work

Author : Bharati Ahuja

The Professional/client relationship is defined by boundaries. These boundaries are the limits that allow for a justified connection between you and your client and are always based on the deliverables and the commitments made at the time of the contract. The focus on these boundaries becomes more important when the contract is a long term contract and the interaction with the client is on a daily basis.

When you have to communicate and interact with a client on a daily basis and have developed a great rapport with the client then there is a great possibility of friendliness creeping into the way you deal with each other.

Having a friendly rapport with the client is not bad but when this friendliness makes each one of you take each other for granted then there arises a situation where the professional relations blur. In a professional relationship, you can be friendly with your client, but not your client's friend. This may result in adversely affecting the quality of the services that need to be provided to the client.

As a professional, you must draw a very clear demarcation about the power that you have.

This requires you to:

· Recognize that the power of a professional relation exists

· Understand the elements of that power

· Accept that these elements create an imbalance within your professional/client relationship, and then

· Use your power appropriately within the professional/client relationship to maintain or increase the efficiency of your work and deliver quality services

This clarity of the demarcation will also make the client appreciate the work done by you. Danny Brown in one of his articles has mentioned that:

We all want to be friends. We all want to have the most amazing relationships. And, often, that can be the case (or a close resemblance to it).But we also want to be successful – for our clients, our customers, ourselves and our families who depend on us to keep a roof over their head. If we confuse friendship and relationships with friendliness and professional relationships in that order, we run the danger of losing sight of crucial decisions that need to be made.

The main catch here is that in the process of creating clear professional boundaries does not mean that we need to be high handed or totally curt and unfriendly but we need to be clear about the limits which are set for maximum mutual benefit.

The Professional Boundaries:

· In a professional relationship, you can be friendly with your client, but not your client's friend.

· Every deal or action should have a mutually benefit you and the client as it is a business relation

· Don’t talk about one client in front of another.

· Always have a written contract as this protects both the parties and can be very useful whenever there is a dispute or disagreement.

· Don’t play favorites.

· Don’t’ discuss personal issues or reveal personal information to the client.

· When a client crosses boundaries , it should be immediately brought to notice so that it is not repeated.

Professional boundaries define effective and appropriate interaction between professionals and the public they serve. Boundaries exist to protect both the professional and the client. We usually enter the danger zone when a friend becomes a client or a client becomes a friend.While we look out for our friends unreservedly, often we can’t offer the same support to our clients, vendors, customers. If you know where the cut-off point is then you know where the help can begin and end.

It is solely your individual professional responsibility to maintain the boundaries. when faced with an issue that is causing the blur, work out the options and develop and implement an action plan. And finally, don’t panic—you are human. Therefore, the heart of ethical practice is taking responsibility for your actions or seek the advice or consultation needed to restore the boundary appropriately, and, ultimately, continuing to learn and grow professionally as a result.

Others - 02/10/2013

Content Marketing Is A Great SEO Strategy But It Is Not The New SEO

Author : Bharati Ahuja

The regular series of Panda updates have sent across the message to all SEOs that if you neglect the quality aspect of content then Google is going to neglect your site and deprive you of the search presence that you are trying to gain by optimizing your site for search engines.

But, this has put forward a misconception that if you focus on content the rest will be taken care of. When Google introduced the PageRank and gave importance to links the whole focus was shifted to getting links and gave rise to the link spam and a bad reputation for the SEO industry. Similarly now people think that if we regularly go on adding content the SEO is taken care of. This can result into a content spam which again will need some update stronger than a Panda update.

Link building was never SEO and neither content creation and its sharing should be considered as SEO. Content has been king since the first page was published on the web. It is 2012 that Google’s algorithms were capable of identifying quality content to a great extent and hence penalized low quality and thin content. Your website or blog is a container and the container is safeguarded or valued because of the content inside it.

SEO and content marketing are two different industries. Your SEO may or may not create content for you and at the same time your content creator or writer may or may not optimize your site. No doubt that every piece of quality content gives a boost to your search presence provided your site has been optimized wisely for the search engines and the search engines can easily index and extract the right context of the content to make it prominently visible on the search results for their users.

SEO makes the site capable of being indexed and SEO is that unbalanced force which sets the ball rolling and gives it an initial speed. The push of the regular quality content converts the speed to velocity and acceleration. Yes the right content gives it a direction which converts the scalar quantity of the initial speed to the vector quantity by giving it the right direction.

The content cannot get a direction and go far if it does not have the potential for the initial speed which is determined by the SEO of the site.

The SEO activity can be categorized as follows:

On Page Factors:

Title Tags
Description Tags
Suggestions for landing pages to make them more effective
Work on the site architecture and navigation
Image optimization
Making the maximum benefit from videos on the site
Header Tags
Working on the content to ensure that it falls in the category of quality content

Off Page Factors and Quality Web Presence:

Integrating Social Media
Guiding the in house staff on how to use social media effectively to establish trust and authority
Guidance on how to develop a blog and maintain it
Improve on the quality of existing inbound links to the site by working on the details about the domain authority, Anchor Text and the relevant linked pages from the external site.
Work on cleaning the link profile of non topical links.

Local Search

Add the details to Google Places and Google Maps
Integrate the Google Places account with the Google+ Business Page
Suggest methods by which you can encourage customers to write reviews
Optimize for Local intent keywords for organic search

Other Technical Factors:

Set the canonical issues
Robots.txt
XML Sitemaps
Add Structured Data in the form of Microformats and Microdata wherever applicable on the site
Customize 404 (Page Not Found) Page
Work on Improving the Site Speed
Add Authorship Markup to the blog
Add Twitter Cards and FaceBook open Graph meta tags to the blog
Guide the web developer to implement microformats or schemas for products and reviews.

The content of the site can reap rich dividends only if the above mentioned aspects are taken care of. Content Marketing or content creation and sharing is not the new SEO but undoubtedly it is an essential strategy to future proof your search engine presence.

All content creators may not be good SEOs and all SEOs may not be good content creators. These are two separate industries supplementing each other qualitatively.

If we value our industry and want to establish the true identity of the SEO industry, I think we should not propagate content marketing as the new SEO just like in the past some SEOs propagated Link Building to be SEO and brought a bad name for the industry. A Content creator needs to have knowledge about the concerned industry for which you want to create content but a SEO needs to have knowledge about the search engines , their algorithms , updates, webmaster tools, analytics,etc.

If your site is not optimized for search engines then it is like a body at rest in the invisible web. When you optimize the site it becomes capable of getting the search presence and is displaced from the invisible web to the search engine index and gathers speed. The regular quality content and sharing give it a direction and it gathers velocity and further acceleration to reach the targeted destination.

SEO - 01/23/2013

Editorial Policy: Human Expertise, Enhanced by AI

At WebPro Technologies, our content reflects over two decades of experience in SEO and digital strategy. We believe that valuable content is built on accuracy, clarity, and insight—and that requires human judgment at every step.

From 2024 onwards, we have been using AI tools selectively to brainstorm ideas, explore perspectives, and refine language, but AI is never the final author. Every article is researched, fact-checked, and edited by our team, ensuring relevance, accuracy, and originality. AI supports our workflow, but the responsibility for quality and credibility remains entirely human.

This hybrid approach allows us to combine the efficiency of technology with the depth of human expertise, so our readers get content that is both informative and trustworthy.

At WebPro, we see AI not as a replacement for human creativity, but as a tool that helps us raise the standard of excellence in the content we share.

What we offer

Contact Info

802, Astron Tech Park, Satellite Road, Opp. Gulmohar Park Mall, Ahmedabad 380015, India

+91 9825025904
info@webpro.in

Daily: 9:00 am - 6:00 pm
Sunday: Closed

Video On Help for hacked sites: Overview By Maile Ohye

Our Experience

Google’s Advice On How To Keep your Site Secure

Recent Posts

What we offer

Contact Info