Bharati Ahuja

Do You Need A Blog And How Often You Need To Update The Blog?

This question has got a dual perspective –

1. A Personal Perspective:

Do you need to blog because you like to write and a blog is the best canvas where the thoughts and ideas can be poured on and made to reach out globally?

2. From the Business perspective of your website :

Do you want to reach out to your visitors and clients with more and more information about the company services, products and other developments? Does your website need additional content?

If you have a ‘YES’ for an answer for atleast one of the above questions then yes, you surely need a blog.

If you want a blog from a personal point of view or the business point of view, you surely need to decide the frequency with which you need to update the blog. There is no point on starting a blog and not updating it.

If you have a website then a blog surely is a source of adding valuable content for the site which in turn surely helps in improving the rankings in the search engines. But, the blog has to be focused, well maintained and also updated daily.

Many times I always argue with myself and come to the conclusion that quality is better than quantity and it is ok if you do not update it daily, but then from the hard core SEO perspective truly speaking both the quantity and quality both are important and necessary.

Yes, if you have a blog do not compromise on the quantity or the quality and eventually you not only benefit from the search engines but also carve a niche of your own and establish a unique identity on the web by your own very individual style of writing and presenting your thoughts and opinions on the related topics.

Daily updation ensures regular visitors, on the other hand if you reduce the frequency it may be an out of sight out of mind case from the visitor point of view and affected rankings from the search engine side. Blog articles today have the tendency to get indexed as soon as they are published. So if your blog offers fresh content daily your site definitely gets preference from the netizens and the search engine bots.

SEO - 08/11/2010

Do SEO Certifications Matter?

SEO – Search Engine Optimization is the art and science of making a website rank high on the search engines for the keywords targeted for that website.

A decade back when people started optimizing sites for search engines there was no formal training available and the main source for understanding the search engine algorithms and knowing what the search engine bots are looking for on your site was the search engine blogs and forums itself.

Though these resources are still available, in fact, now there are millions of SEO blogs also available sharing this knowledge, but people want the knowledge to be made available in a capsule form to them so that they can grasp as many concepts as possible in a short span of time.

Okay, good enough - attending a SEO training programme or enrolling oneself for an SEO Course is a quick way to familiarize yourself with the concepts and the stages involved in optimizing the sites but it is just not enough, as this knowledge is such that unless you optimize sites yourself and monitor and analyze the developments yourself you can never gain expertise.

You have to keep on constantly learning in this field as every website you work on will be unique in itself and the SEO solutions required will also be unique in a way.

Hence, even if you attend a SEO programme or attend SEO classes the theoretical sessions offer you a stepping stone to go ahead but until you actually work on the sites you never actually gain SEO knowledge.

Hence, an SEO training company which helps you to get an SEO trainee’s job after the course done or involves you in a live project of a website is giving you a right orientation and start in this field.

After that also it is not the certification which will give you a growth path but only your experience and passion for this work shall help you go places.

People will give their websites to you for optimization on the basis of the past work done and results achieved not on the basis of a certificate you have achieved by passing a SEO exam.

No doubt , certificates and testimonials add credibility to the name attached with it but they never substitute the display of actual work done. The SERPs achieved by you will be the only true certification that you can put forward to gain the confidence of the client or employer as the case may be.

We conduct SEO Training at WebPro Technologies but we always emphasize on the point that :

WE DO NOT TEACH - WE HELP YOU LEARN . One does not become an SEO expert by just attending a course or by reading a book.

SEO - 08/10/2010

The Type Of Images You Use On Your Website

A picture speaks louder than words. Images on a website have got their own importance from the search engine’s bot perspective as well as from a visitor’s perspective. Hence the images that we add on each every page should be well thought of and of related to the content.

The images add the color coefficient to the web page and also offer text content to the search engine robots in the form of ALT TEXT which is one of the on-page optimization factors for SEO.

Usually, we see most of the sites buy ready images from the numerous websites available for the same. We see board room images, people shaking hands denoting partnerships and finalizing deals. These images have perfect models modeling for the pictures and having perfect smiles which may bea dentist’s delight.

But, the questions asked in this context are:

• Do these images project the right impression of your company?
• Is your team so well-groomed (look-wise)?
• Don’t you think that such images are an insult to the hard working team that you have?

I am sure you have the answer for the above questions.

No company has a perfect looking team and the atmosphere at work is constantly not all grins and smiles and achievements. To reflect the true image of your company the images put for the product page,’ the team ‘or ‘about us’ page should be the actual pictures of your team members and the actual shop floor pictures of the product being manufactured or the of the office in which your staff is working to make the targets set by you a reality.

Having no images on the site is better than having the artificial smiling images. If you just adopt this change I am sure it will add to the credibility of your online business.

Focus on the content and value your product and people by putting them forward on the real estate of your web page.
Putting the right content and reflecting the true image of your company is like adding the soul to your website.

Others - 08/09/2010

The Approach For Online Marketing – Focus On Content And Information

Marketing is all about bringing the people to the product whereas Sales is taking the product to the people.

Basically, the sales force of your company and the marketing team of your company both have to focus on these two important Ps i.e product and people. Of course there are the other Ps like price, promotions, professionalism , place and profit which are also inter-linked to this whole process.

Whether a company is following the off line traditional methods of marketing or is focusing on online internet marketing the main aim is to pull the attention of the buyer to the product. In the traditional methods this task was not easy as the reach that the advertising in newspapers, magazines or on billboards , on TV, etc. gave was limited and at a very high cost.

Online marketing on the other hand has a phenomenonal global as well as local reach. But, pulling the attention of the buyer to the product on your online store is an equally challenging job which needs a slightly different approach and a well planned and a well thought of website .

Netizens are info hungry and are always searching for more and more information on the search engines or within your site for additional information either about the product displayed on your site or about your company.

People are more aware as of today about the options available for what they want to buy because of the plethora of information available on the net on each and every topic. They have become more net savvy and as a result it can be observed that the search patterns of the searcher have also become more specific , which has made the SEO industry to focus more on the long tail keywords.

Hence, first and foremost make sure there is enough content available on your site about each product that you display on the online store front .

Secondly, make sure your company has a web presence on the mostly visited social media sites so that your potential customers can voice their queries or discuss related issues.

And of course, to ensure that your website ranks well on the search engines is something that goes without saying as the search engines are the main source from where the targeted traffic finds your website.

Once the visitor is on the website he is a potential customer . The design, architecture, user-friendliness and of course, the compelling content on the landing page of your site will determine if the potential customer will be converted into a regular customer or not.

So, Once again we see that “Content Is King” when it comes to winning over the search engine bots or the visitors coming to your site.

The search engines do not discriminate between a website of a start up and a website of a company running ancestral business, neither do they discriminate the rankings of a company on the basis of their balance sheets.

So all the websites have an equal chance or potential of getting ranked on the first page of the search engine which opens the doors to a whole new world of business and opportunities for that company. Provided, the site has been ethically optimized and offers genuine , focused and detailed content.

Again, it is this very same content which will make other websites link to your site. As we all know inbound links are another factor which work like a vote to your site or like WOM for your site. If only webmasters focus on making the site qualitative rather than have link building strategies and think of ways and means of buying and selling links half the spam related issues would be taken care of.

SEO / Social Media - 08/07/2010

Online Reputation Management And Monitoring

Reputation is the opinion or a social evaluation of the group of entities toward a person, a group of people, or an organization . It is an important factor in many fields, such as education, business, online communities or social status.

Reputation can be considered as a component of the identity as defined by others
Reputation is 'the result of what you do, what you say, and what other people say about you'.
Online Reputation is a factor in any online community where trust is important.
An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites.

From all the above definitions and statements, the terms:

Opinion
Identity
Result of your actions and words spoken
Trust factor

are all important and related to each other when we define or discuss about the reputation of any person, company, community, group etc.

Whether it is the real world or the virtual world when it come to business the word of mouth (WOM) is the most reliable and trustworthy source your potential customers will give a ear to.

It takes time for any business to create a goodwill for itself in the market and that has to be earned over a period of continous quality services offered by your company.

People find the online reference to your business on the web through the search engines or some referring sites. Moreover now with the real time search as one of the search options on the search engines, what people are writing about your brand or product on social media sites like twitter , facebook, linkedin, etc. Is also one of the sources from where people form an impression about your company.

Hence, first and foremost it is important to create an identity for your business on the web. That is usually initiated by registering an apt domain name, developing a good informative, content rich website and then by optimizing the site for search engines so the netizens can find your website in the top rankings when they search for something related to the product or service offered by your company.

The buzz about your business can also be spread via the social media sites by conversing and sharing information.

Once your online presence or identity is created on the web it is but obvious that people (usually competitors, ex-employees, customers, etc) start forming and voicing opinions about a certain brand and product .

Hence, it is very important to track and monitor what people are saying about your company or product and then offer a humble thanks if the opinion is positive but if it is negative then it is time for your PR team to stand by for the reputation of your company and defend your brand or make improvements accordingly.

It is also very important for every company to have strong social media presence where you can put forward your word.

You can keep yourself informed about what the web world is talking about your company by creating Google Alerts for the company name.

Usually the micro blogging conversational platform like twitter or facebook serves the purpose. But, if you have a blog then you can write in detail and rectify the harm done or enhance the positive aura around the buzz.

When the continuous online presence of your company is found on the search engines and Social media sites and when it is seen that the company has a voice and image of its own then surely the trust factor is taken care of.

Again, prevention is always better than cure so start tracking the website and social media as soon as your website goes live.

Hence, The three steps involved in Online Reputation Management are:

• Monitor
• Analyze
• Influence

Digital Certificates - Best way of building users' trust is by enabling SSL on your website

In a virtual world, there is always an element of doubt when sending or receiving sensitive information. A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website. There is no better way of building users' trust than by enabling SSL on your website and getting an SSL Certificate for your website.

To allow you to secure your website, we offer Thawte SSL Certificates

Thawte is a Verisign company, which was the first company worldwide to start offering digital certificates.
It is the oldest and the most reliable brand of Digital Certificates in the market today.
Thawte is a brand that is well-recognized by users worldwide and getting a Thawte digital certificate for your website will increase the level of comfort that your customers feel when they visit your website.

View various SSL Plans here : http://webshop.webpro.in/digital_certificate.php

Bing / Google / SEO - 08/05/2010

What is Local Search?

Local search as the term suggests caters to geographic location specific searches. Business details can be submitted on the basis of geographic constraints to search engines which display local business listings for geographic specific keywords.

The search engines display local based listings from their structured database of local listings. Usually the data is collected from the local yellow pages directories and also from the direct submission of details of the business from their maps option where you specify the address of your work place and contact details. These details get a listing in the local search even if you do not have a website.

Hence, the benefit of the search engines can be adhered to even if you do not have a website and have an online presence for your business. These listings in a way have a global reach in the sense that if anyone is having a location based search query like ‘seo ahmedabad’ or ‘corporate services London’ from any part of the globe they get the same listings under local search results.

In order to get good rankings for local search results it is essential to have the complete address submitted and verified. If more people write reviews against the results then it boosts the rankings further.

Local Search - 08/03/2010

SEO – Search Engine Optimization And PPC – Pay Per Click Campaigns

We all want our site’s presence on the search engines. Companies who fail to optimize their sites for organic rankings have an option of the PPC campaigns of the search engines to have their website exhibited on page 1 of the search engines.

In order to get organic rankings one has to work on the, on page and off page factors and also try to get as many inbound links as possible. In short the site has to be made search engine friendly and so qualitative that people would link to it.

But, in contrast the PPC rankings are directly related to the amount you are willing to pay for every click. You get listed under the sponsored links even if your site’s on page and off page factors are totally zero. As a result inspite of the immediate business that you get as a result of PPC listings, your website does not create its footprints on the web and once the PPC campaign is discontinued your website disappears in the invisible web.

Though , SEO results are achieved over a period of time but if the SEO campaign is according to the search engine norms and done ethically the benefits that you reap in the long run are worth the wait and effort. As and SEO campaign not only brings the targeted traffic but also creates the valuable presence on the web for the website in terms of inbound links.

Hence, in any marketing campaign there should be a proper balance and timing for each campaign to be given importance to. Initially, when the website is new and SEO efforts will take a while to show results, it is important to have a focus on the PPC campaign by allocating a certain budget and by monitoring the campaign effectively on a daily basis. Once the organic rankings are achieved the PPC budgets can be cut down gradually.

Search engines are a source of targeted traffic to your website. Having a proper plan for creating a presence shall surely yield effective results and ensure a wider long lasting reach on the web.

PPC / SEO - 08/02/2010

The Concept Of Content Farms On The Web

We all know that “CONTENT IS KING” on the WWW. Content farms refer to companies that create web content and fill in areas where there are not user content. Typically, these companies, create articles that are designed to be very search-engine friendly and to generate lots of hits.

From the SEO perspective we all know the websites rich in content get good rankings for the relative keywords. Hence ,these sites which have content on various topics tend to get more organic search traffic. Along with the good rankings these sites usually have Google Adsense as a revenue generator because of varied content available on their content farm website which in return is a money spinner for Google too as they need more and more related real estate on the websites for the success of their PPC programs.

All this is ok, if the visitors get quality content, the content farm website owners get their share of income and Google also benefits monetarily for giving such a platform for website owners on the web.

But, the major question is that,

Are these so called content farms generating quality content which serves all the above purposes ethically?
Or,

Are the search engines in the pursuit of success of their PPC campaigns bringing the downfall of the search industry as a whole?

Maybe this is just the beginning but if there is no check on the quality and correctness of the content apart from the rise or fall of the search industry, the main concern is that the searchers due to poor quality or inaccurate content may end up with misconceptions and thereby have wrong knowledge about a certain topic.
After all, no knowledge is better than wrong knowledge.

No doubt, these content farms are a source for information and information is not knowledge but information is the first step to gain knowledge about the related topic of your interest.

Hence it is high time that some quality checks are introduced to control this information explosion on the web to maintain the royalty of the content which is referred to as KING on the WWW.

SEO - 08/01/2010

Real Time Search v/s Traditional Index or Library Search - Why You Cannot Ignore Social Media From Your Online Marketing Strategy?

We all are aware of the fact that the search engines index websites and display the list of ranked websites on the search result pages according to the searcher’s query keyed in the search box.

But , since 2009 the social media sites are the most populated websites on the web and nearly all the netizens log in and visit some or the other social media site like twitter, facebook, youtube, myspace, linkden, or some blog according to their preference to get the latest updates related to a person, place or post atleast once a day.

As the search preferences of the people are changing and people are interested in more and more fresh content available on the web to know what the latest buzz is all about. The search engines have more search options on their result pages now and one of the options is the real time search which is being accessed increasingly by the searchers to update themselves about the fresh and the latest buzz about a certain search query.

The organic search results display list of websites or Wiki pages related to the query but Real Time Search results display who is tweeting or posting what , related to the search query as of NOW . In short it depicts the buzziness of the topic searched and what people are saying and sharing about it.

Apart from search engines like Google, Bing, etc displaying real time search results, there are full-fledged search engines dedicated to real time search now.

For example :

http://www.oneriot.com/

http://www.cascaad.com/

As , the traditional or library search has got its own challenge of ranking relevant websites at times due to the loads of spam content available on the net , the real time search world is filled with a lot of din and noise. Hence, the challenge of the real time search results is to filter out the authority tweets, opinions and blogs and display the quality buzz as results and catch the actual pulse to make the real time search engines racing ahead.

Hence, all said and done – How you manage your social media accounts will tell a lot about your company as a whole and develop an online reputation in the long run which will eventually decide if your social media account is worthy of reliability and the real time search engine algorithms will decide if your voice or opinion should be heard by the netizens or not.

Managing the social media accounts professionally and making it reflect the policies and principles of your company is the mantra of social media marketing.

Hence, Pause and Ponder Before You Post and Think Before you Tweet !

Social Media - 07/29/2010

Editorial Policy: Human Expertise, Enhanced by AI

At WebPro Technologies, our content reflects over two decades of experience in SEO and digital strategy. We believe that valuable content is built on accuracy, clarity, and insight—and that requires human judgment at every step.

From 2024 onwards, we have been using AI tools selectively to brainstorm ideas, explore perspectives, and refine language, but AI is never the final author. Every article is researched, fact-checked, and edited by our team, ensuring relevance, accuracy, and originality. AI supports our workflow, but the responsibility for quality and credibility remains entirely human.

This hybrid approach allows us to combine the efficiency of technology with the depth of human expertise, so our readers get content that is both informative and trustworthy.

At WebPro, we see AI not as a replacement for human creativity, but as a tool that helps us raise the standard of excellence in the content we share.

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