Search Marketing A Valid Career Choice

If one fine morning you go to your parents and tell them that you have decided to be a search marketer then it is quite likely they will expect a detailed explanation about what this career choice is all about and what will the future be like a few years down the line.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[Usage of the term "search engine marketing" has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of SEM.

The world wide web has reached nearly every nook and corner of the world and people refer the search engines for more information, buy and sell online and also make friends online. The web has got woven in our social and business fabric like never before and is here to stay and influence our life decisions.

Hence, traditional methods of marketing have been replaced by web marketing and as a result there is a lot of demand for people who are equipped with the knowledge of web marketing.

A Classic example of this can be read on this link:

http://www.fastcompany.com/blog/ariel-schwartz/sustainability/pepsi-ditches-super-bowl-embraces-crowdsourced-philanthropy-inste

Like in every field in this field also you can take up a job in a web marketing firm or start on your own as an entrepreneur with a small investment or work as a freelancer.

A few years back Search Marketing mainly meant SEO (Search Engine Optimization) or PPC (Pay Per Click) but now search has a wider connotation and the search engine also have wider search options. Social media Optimization has also come under the umbrella of Search Marketing now.

Once you decide to take up search marketing as a career then be prepared to constantly upgrade yourself with the latest developments as regards their algorithms and techniques which keep on changing.

  • Enroll yourself for a training course on Internet marketing
  • Work on projects passionately without giving much importance to the pay packet initially
  • Once you gain the expertise and skill for marketing a website the future is promising, provided you are prepared to work hard.

WebPro Technologies has been optimizing websites since 2003 and conducting training on SEO since 2007. At WebPro we believe that one never ceases to be a student. The charm of being truly educated is to accept that we all keep on learning something new at every stage of our lives and career. This applies very aptly to the field of SEO.

Read More On The Following Related Articles:

http://www.webpro.in/seo-training-at-webpro-technologies-ahmedabad-in-depth-courses-as-well-as-week-end-courses-for-corporates/

http://www.webpro.in/using-the-internet-effectively-for-studies/

http://www.webpro.in/pagerank-obsession-patience-perseverance-and-seo/

Enhanced by Zemanta
Bing / Education / Entrepreneurship / Google / SEO - 07/11/2010

The Quest To Differentiate Between Knowledge And Information

Knowledge is defined by the Oxford English Dictionary as


(i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject;

(ii)  what is known in a particular field or in total; facts and information; or

(iii) awareness or familiarity gained by experience of a fact or situation.

The term knowledge is also used to mean the confident understanding of a subject with the ability to use it for a specific purpose if appropriate.

The shortest possible definition of knowledge is When information is packaged or used for understanding or doing something, it is known as knowledge.

The shortest possible definition of information is a message received and understood.

In order to equip ourselves with knowledge or educate ourselves about a certain topic we either go to an educational institution for gaining knowledge formally or  constantly read about it or discusswith experts and peers about it.

Before this age of  the internet people visited libraries, went to  social gatherings, attended workshops and lectures to serve the above purpose. But, currently the trend is to sit in front of your computer and google or bing for the information.

Recently I read a blog post titled Doctors Warn Against Relying Too Much On Google which came to the following conclusion.

The study warns consumers and health professionals about relying on commercial health sites, except for the “most reputable sites” like WebMD and eMedicine.

But, I think this applies to all the information available on the web. Considering the millions of blogs, social media accounts and websites mushrooming on the web. The main concern is the teens and tweens who are gathering life and world perceptions by reading what is written on the web.

People in their teens and twenties are most of the time gathering information about everything under the sun on the web. How many of them after they google or bing a search can differentiate the grain from the chaff and decide which are the authority sites about that topic.

I think though search engines are trying to put in their best to rank the most relevant sites for the searches made. The main drawback is that any website can be made SEO-friendly but how will the search engines decide which website is having the correct content for the related topic.

Yes. The no. of inbound links determine the popularity of a site which is assumed to be the certificate for correct content also. But is this right?

I am not saying that all content on the web is crap but when it comes to certain important topics like health, career, relationships all the read content should be analysed and cross-checked with over a wide range of websites available for that topic and also discussed real time with actual experts on the topic.

As many time blogs and social media posts are the personal opinions expressed by people rather than the facts. Recently one the film directors from India had tweeted that everybody is a critic today everybody seems to have an opinion … where is the audience?

I personally believe that the partial onus is on us as web developers, content writers and web marketers to always try our best to put forward and market websites with true factual information.

Related Links:

Consulting 'Dr. Google': Study finds much Internet-based sports medicine information is incorrect or incomplete

Evaluating Information Found on the Internet
Education / Google / Social Media - 07/06/2010

With Google Webmaster Tools Becoming more efficient and Elaborate And Bing Coming With An Improvised Version Of Bing Web Master Tools Do SEOs Need Third Party Tools?

Search Engine optimization requires a constant tracking and monitoring of the websites on the web. For getting the required data and metrics SEOs need tools which can render accurate and correct data related to crawling, indexing, traffic and SERP (Search Engine Ranking Position) of your website.

As only on the basis of this data, the future plan of action can be chalked out for the SEO process. A few years back when the tools offered by the search engines were not that sophisticated, I am sure all SEOs have searched for the SEO tools on the net and tried nearly each and every tool available.But, Google Web Master Tools now offer a wide range of data. Moreover, with Google caffeine the speed of indexing also has become faster and fresher.

Following suit is Bing which is going to unveil the new more sophisticated and updated version of its websmaster tools in October 2010.

I am sure if Bing has to compete with Google in the field of search then the goodies awaiting the SEOs in its forthcoming tools is going to surely be worth waiting for instead of jumping on a hasty decision of buying third party tools.

All the data and reports available from any of the support software used by SEOs is never 100% accurate and is always has to be cross checked on the search engines actually before confirming it and sending it to the client.

Hence, I think relying on the Google web master tools, Bing web master tools and Yahoo Site Explorer ( this may get discontinued once the Yahoo results start getting powered by Bing) is the most sensible decision an SEO can take.

Moreover, you never know when which search engine may block the third party tools from their server as has been the case in the past .

Last but not the least getting too much involved in the data and metrics sometimes diverts you from the core objective.

As someone has rightly said – Too much of analysis can cause paralysis. Focus on the future course of action by whatever reports and data you get from the tools mentioned above. Take the SEO process and the website presence ahead instead of just getting stuck up with metrics.

Read For More Information:
http://www.bing.com/toolbox/blogs/webmaster/archive/2010/06/28/bing-crawler-bingbot-on-the-horizon.aspx
http://www.google.com/webmasters/

Though this post is not related only the to the analytics tool but seems quite relevant to me to share it here . This is what Avinash Kaushik – The Google Analytics Expert has to say about data.


SEO - 07/04/2010

Is There A Sudden Increase in the inbound Links To Your Site In Google Webmaster Tool ?

If yes do not panic or think it is some kind of a spam attack to your site or a bug on the webmaster tools. It is not even your SEO or client having a secret spammy link building strategy but this is as a result of Google Caffeine working efficiently to index more and more data per website.

Due to Google caffeine going live from all Google datacenters, indexing is much faster, fresher and it collects more data for every website.

So, atlast you get a clear picture of how widespread your website is as the link:domainname.com parameter in Google never gave the right information of no of websites linking to your site.

Caffeine has indeed made the website data lively !

 

SEO - 07/02/2010

Are Your Twitter Account Tweets A Trash Or A Treasure

I just came across an article the other day on http://mashable.com/2010/04/14/twitter-library-of-congress/ saying  that  - 

As a federal cultural institution, the Library of Congress exists for research purposes, preserving every form of written word imaginable — and now that includes our tweets.The institution deems tweets important and hopes to use the archives “to learn about ourselves and the world around us.” .... Biz Stone writes that after a six-month delay, “Tweets will be used for internal library use, for non-commercial research, public display by the library itself, and preservation.”

The news is quite significant and reinforces the importance of the information we share in 140 characters or less. In many ways history can be relived through tweets, and now the Library of Congress can ensure that not a single character is lost in the sea of real-time information. 

This surely makes us think that all who are experimenting with this social media platform for creating a brand awareness for their company or trying to launch new products or using this purely as a marketing platform for online sales or simply building relationships are actually creating a tweet library and adding to a digital form of source of information which will help in the research of online human social behaviour.

How this will be done and what will be revealed about social behaviour patterns only time will tell but surely every word we are adding to our tweets is surely telling someting about ourselves and the corporate companies we represent on twitter.

Hence, Think before you tweet should be the mantra while expressing on  this social media platform as

' For The Unspoken Word - You Are the Master - But The spoken Word is The Master Of Thine'

Make sure one day all the tweets tweeted by your twitter account  become a treasure rather than trash.

Social Media - 06/24/2010

The Search (SEO) And Social Media Integration –Will The SERPs Be Influenced By The Social Graph

The latest buzz in the SEO world is about the integration of SEO and social media. We all know that Search Engine Optimization is a must for every website. No website can rank high for the targeted keywords on the search engines unless it is optimized according to the norms of the search engines.

As the main purpose of any website is to have conversions , conversions are possible only if there are visitors to the site and these visitors 80% of the time find your site through search engines. So, SEO is important and the lifeline of web marketing.

Now, the fact is that the social media sites like www.facebook.com, www.twitter.com , etc. have started having a lot of traffic as these social media sites appeal to the intellect by having business and social objectives with a micro blogging conversational platform. So, people find answers to certain queries by sharing links as well as get an opportunity to voice their opinion.

If the web traffic is found on these social media sites then it is simple marketing logic that you need to display the message about your products and services where you will get the targeted audience. If your targeted audience is on Facebook and Twitter then your company surely needs a presence there.

Once your company decides to allocate valuable time on facebook and twitter then it is very important to work out a strategy for putting forward the right impression about your company and create a valuable online reputation.

But, before that let us understand how has the search and social media started integrating with each other and how they supplement each other.

Google and Bing both have real time search results and organic search results. Organic search results have the list of sites which have been optimized for the targeted keywords. But, the real time search results are displayed from the latest posts and tweets from the social media sites as real time search is all about fresh and latest content on a certain topic, happening or event.

The netizens are always info hungry and want more and more latest content on the web. So, as the law of economics goes if the demand increases the supply also increases. All the search engines have started working on how they can roll out the best results for real time and organic listings because when we talk about real time search results from social media sites we cannot ignore the umpteen no. of links being shared on twitter and facebook.

The million dollar question is : will these shared links, comments, likes and votes have a direct co-relation to the rankings to the sites for organic search?

Well, we can get the answer to this question only once the search engines update their algorithms regarding the influence of the social graph on the rankings in the time to come. But, we as website owners and SEOs surely can keep all the options open and be in a win-win situation by engaging in social media by being a socially responsible netizen, keep in mind the theories of inter-personal relations, etiquette, ethics and develop a social reputation which will by itself give a boost to the business objectives you have.

One cannot create an identity on the social media by just tweeting quotes or retweeting famous top tweets or by following the herd mentality. Carve a niche for yourself by being unique and by sharing knowledge and information.

Sales and conversions no doubt are the business objectives but social media is not a market or a mall for displaying goods and services but a platform for interacting with each other and developing the goodwill and a genuine online reputation for your company which surely will result in recommendations and a good WOM and needless to say that in return the realization of the business objective cannot be far behind.

The more you share it shows that more you care the more you care the better you fare.

SEO / Social Media - 06/23/2010

How To Avoid or Overcome Twitter Addiction By Having A Twitter Time Management Plan

The latest way of having an additional and qualitative way of web marketing is having a presence on the social media platforms like Facebook, Twitter, blogging, etc. Out of all the social media platforms Twitter’s growth and reach has been phenomenal.

The graphical representation below gives an  idea.


The main reason for Twitter’s phenomenal growth according to me is mainly the fact that the micro blogging conversational platform appeals more to the intellect as it aims at balancing the business and social aspects.

But, like any web 2.0 social and interactive features it can become addictive.

Hence, like any other aspect of our life the quality time spent on these social media sites should be planned.

Business or personal growth does not depend on the no. of tweets you post or how much one interacts with others but it surely depends on how much time and attention one gives to planning of the work strategies and their implementation and also on the qualitative time we spend real time interacting with our team members and family.

Few tips on having a time management plan when you decide - enough is enough for social media.

• Set self imposed time limits .

• Avoid using Mobile device for social media as far as possible.

• Allocate a fixed time of the day to check on the updates on social media when your work load is comparatively low.

• Once in a while take an off from social media per week. A virtual detoxification is very essential if your work invoves you to be in front of the computer screen all the time.

• Be genuine and don’t feel obligated

• Schedule the tweets. Whenever you have time you can schedule the posts you want to share. View the details of softwares available to schedule the tweets on the foll. link

http://mashable.com/2010/04/30/schedule-tweets/

Prevention is always better than cure so take charge of the situation before it takes charge of you.

Social Media - 06/19/2010

SEOs Cannot Ignore Bing From Their SEO Strategy

Bing has lately been getting a lot of attention from the SEO industry. Yahoo and Bing will be coming together in with a mutually beneficial collaboration i.e Yahoo results will soon be powered by Bing and this shall surely make the market share of Bing grow considerably.

In anticipation of this and in order to make sure that the web presence of their websites is assured SEOs surely cannot ignore incorporating Bing in their search strategies.

WebProNews spoke with Janet Driscoll Miller of Search Mojo out at SMX, who presented on this topic.

SEO - 06/17/2010

How To Add Special Characters to The Tweets On Twitter

Twitter as we know is a micro blogging platform allowing only 140 characters to a post or a tweet as it is called by Twitter.com.

Now, when the limit is 140 then every character is important when you have to convey a lot and many times we all have to use our Precis writing skills to convey maximum in minimum words.

  • One of the ways we acheive this  is by shortening the URLS that we want to share in the tweet.
  • Another way is by adding special charaters or symbols like  ✔ , ☺, ♬ , etc. so that you can again convey more in the 140 character tweet.

It is very simple goto http://www.twsym.com/ select the character you want to use copy it by using ctrl + c and  goto twitter.com and simply paste it on the tweet that you are writing by using ctrl + v.

This is very helpful when you have to use copyright or trademark symbols in the tweet.

Simple isn't it ? ♫

Happy tweeting and sharing on twitter !♫

Work More Talk Less!♫

Tweet more type less!

Social Media - 06/16/2010

Google Caffeine Going Live From All Data Centres

Google has from May 2010 onwards come up with major changes. First being the May Day update they call it that because it took place between 28th of April to 3rd of May. The second change is the formal announcement of Google Caffeine going live from all Google data centres on 8th of June at the Search Marketing Expo – Seattle.
The May Day update is an algorithmic change which has been intentionally made to improve the quality of long tail keywords search results. On the other hand Google caffeine is a new web indexing system.

According to Google they came up with this new indexing system to keep up with the evolution of the web and to meet rising user expectations. Google further has mentioned on its blog that content on the web is blossoming. It's growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

The main objective of Google Caffeine is to index the web faster to offer more fresh content and results to the users. Hence, speed and fresh content is the future of the web.

View the following video to listen to what Matt Cutts has to say about the evolution of the the Google indexing architecture from 2001 onwards and Google Dance ( the term Google Dance I am sure must be familiar to all the SEOs who are optimizing sites since 2002) .

Google - 06/09/2010
WebPro-logo

What we offer

Contact Info

802, Astron Tech Park, Satellite Road, Opp. Gulmohar Park Mall, Ahmedabad 380015, India

+91 9825025904
info@webpro.in

Daily: 9:00 am - 6:00 pm
Sunday: Closed

Copyright 2023 WebPro Technologies LLP ©  All Rights Reserved