The SEO, Social Media & Content Blog – India











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Fake Fans,Followers,Likes ,Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce

Author : Bharati Ahuja Google has been fighting spam right from the time it started indexing the web but as the anti-spam methods and tactics become rigid the spammers too come up with more sophisticated methods making the anti-spam teams restart from square one. This reminds me of the snakes and ladders game that we … Continue reading Fake Fans,Followers,Likes ,Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce

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SEO Objectives, Budgets, Metrics, Challenges and SEO Fee Structure In 2012 As Per The SEMPO Survey 2012

Author : Bharati Ahuja The State of Search Marketing Report is based on an online survey of nearly 900 client-side (advertisers) and agency respondents. The survey was live between March 12th and May 15th 2012. A total of 883respondents from 36 countries took part in the survey, with US-based respondents accounting for 64% of the … Continue reading SEO Objectives, Budgets, Metrics, Challenges and SEO Fee Structure In 2012 As Per The SEMPO Survey 2012

Google Adds “Associate” Feature To Google Webmaster Tools For YouTube Integration

Google products integration seems to be getting stronger day by day. Google has added the “Associate” feature to Google Webmaster Tools for organizations having multiple presences on the web. This feature allows webmasters to add “associates” — trusted users who can act on behalf of your site in other Google products. Unlike site owners and … Continue reading Google Adds “Associate” Feature To Google Webmaster Tools For YouTube Integration

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The Website Owner And The SEO Company – The Mutually Beneficial Association

Author : Bharati Ahuja All this hoopla about Google sending notifications to web masters about unnatural links and warnings about removing them from their link profile is just like a teenager being caught with wrong friends and is warned by his parents to stop hanging out with them else he would be grounded and all … Continue reading The Website Owner And The SEO Company – The Mutually Beneficial Association

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How To Integrate Twitter Cards With Blogger For Social Meta Data

Author : Bharati Ahuja With the shift of the web towards the semantic web and the focus being on data connectivity and its co relevant display. The web is giving priority to Rich Snippets, HTML 5, microformats and schemas. Twitter last month announced Twitter cards that make it possible to attach media experiences to Tweets … Continue reading How To Integrate Twitter Cards With Blogger For Social Meta Data

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Empower Your Website To Claim Your Search Engine Presence

Author : Bharati Ahuja SEO is usually correlated with various concepts like rankings, links, content, etc. The Google Analytics metrics report the success or the failure depending on what metrics you focus on as per your web presence, purpose and priority. But, is SEO only about rankings and thereby traffic and conversions? The answer is … Continue reading Empower Your Website To Claim Your Search Engine Presence

Dealing With Negative Feedback In Comments, Reviews And on Social Media

Author : Bharati Ahuja Content Marketing advocates the belief that if you share valuable, relevant , analytic and insightful content in various forms then you tend to correlate your persona on the web with the shared content and thereby the industry related to it. Digital content can be in the form of blog posts, images, … Continue reading Dealing With Negative Feedback In Comments, Reviews And on Social Media

@Avinash And +Think With Google Team On Shouting vs.Conversation vs.”Utility” Marketing

Here’s a video of a recent hangout that @avinash did with +Think with Google team. The topics discussed covered were: Why is brand destruction so easy today?  Examples (From Seventh Generation and BMW – good – to Gatorade, ATT, and so many more sub optimal ones). What kind of an organization structure do you need … Continue reading @Avinash And +Think With Google Team On Shouting vs.Conversation vs.”Utility” Marketing

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SEO Action Plan For The Knowledge Based Semantic Web

knowledge remix blog as a graph (Photo credit: g.janssen) Author : Bharati Ahuja The Wall Street Journal Post sometime back mentioned in the post that ….” Google is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words.” Related to that … Continue reading SEO Action Plan For The Knowledge Based Semantic Web

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