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If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown

Author : Bharati Ahuja ‘Content Is King’ is a clichéd line which I think the entire universe must have heard by now . The recent Panda and Penguin updates by Google have made everyone work out a content strategy for 2013 if they are seriously interested to have a valuable search presence. But by just … Continue reading If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown

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Google Introduces Data Highlighter To Webmaster Tools For Event Data

Google has been lately giving a lot of importance to rich snippets in search results. Data Highlighter is a point-and-click tool that can be used by anyone authorized for your site in Google Webmaster Tools. No changes to HTML code are required. Instead, you just use your mouse to highlight and “tag” each key piece … Continue reading Google Introduces Data Highlighter To Webmaster Tools For Event Data

The Google+ VP Bradley Horowitz Says: “Google+ is not like the social networks of the past”

In one of his recent interviews, the Google+ VP Bradley Horowitz mentioned that if FaceBook had 1 billion users then Google+ too had 1 billion users or more if the users of all Google products were put together. According to him unlike FaceBook, Google Plus is not only a social media platform but an attempt … Continue reading The Google+ VP Bradley Horowitz Says: “Google+ is not like the social networks of the past”

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Fake Fans,Followers,Likes ,Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce

Author : Bharati Ahuja Google has been fighting spam right from the time it started indexing the web but as the anti-spam methods and tactics become rigid the spammers too come up with more sophisticated methods making the anti-spam teams restart from square one. This reminds me of the snakes and ladders game that we … Continue reading Fake Fans,Followers,Likes ,Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce

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SEO Objectives, Budgets, Metrics, Challenges and SEO Fee Structure In 2012 As Per The SEMPO Survey 2012

Author : Bharati Ahuja The State of Search Marketing Report is based on an online survey of nearly 900 client-side (advertisers) and agency respondents. The survey was live between March 12th and May 15th 2012. A total of 883respondents from 36 countries took part in the survey, with US-based respondents accounting for 64% of the … Continue reading SEO Objectives, Budgets, Metrics, Challenges and SEO Fee Structure In 2012 As Per The SEMPO Survey 2012

Google Adds “Associate” Feature To Google Webmaster Tools For YouTube Integration

Google products integration seems to be getting stronger day by day. Google has added the “Associate” feature to Google Webmaster Tools for organizations having multiple presences on the web. This feature allows webmasters to add “associates” — trusted users who can act on behalf of your site in other Google products. Unlike site owners and … Continue reading Google Adds “Associate” Feature To Google Webmaster Tools For YouTube Integration

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