We Have Moved To Our New Office (Some Pics.)

We are happy to announce that we have moved to our new office.

Our new office address is as follows:

WebPro Technologies

802,Astron Tech Park,

Opp. ISKCON, Satellite Road,

Ahmedabad -380015.

Gujarat.India.Some Pics. 

Its Diwali and we shall be on leave till the 10th Of November 2013. Hope to get back with enlightened enthusiasm after the Diwali break.

Enjoy your Diwali with lots of lights and love of near and dear ones. Hope Goddess Lakshmi brings in peace and prosperity for all.

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Some Valuable Content Gems From The B2B Content Conversions Conference April 2013

The B2B Content Conversions Conference was held recently on 22nd and 23rd April 2013 - Times Center NYC. This conference presented key insights on how to manage the content lifecycle. The reputed speakers http://content2conversion.com/speakers/ shared their thoughts which were shared on Twitter -   #B2BContentEvent .

content2conversion.com
I hope the cut, clarity and the true color of these content gems have been preserved as we share the valuable content gems of the conference as follows:
@TripKucera Trip Kucera, Aberdeen Group
  • 32% of companies have a robust content marketing strategy, up from 16% in 2011
  • We're in the age of data driven marketing
  • Content marketing has got to be about value
  • Marketers need to understand when and where they see content.
  • Lead Management is like scotch: Distillation generates value!
  • Good leads are made through valuable interactions
  • Offers are becoming content-like
  • Marketing leaders save $10k cost per new customer compared to followers. Do it right.
  • leaders say it takes 10 marketing touches to fully engage a qualified buyer
  • top 3 challenges: need skills, content quantity and content relevancy for content marketing success Top challenge for content marketing: lack of talent and resources.
  • Leaders are more likely to have a robust strategy in place
  • Become subject matter experts to offer great content
  • Content marketing is everyone's responsibility
  • Content marketing is primarily managed internally because it is strategic
  • It's content marketing, not content sales
  • Leaders align content with buyer personas & the right stage of the sales funnel. Followers don't.
  • Measure content specifically in the context of the buyer's journey.
  • it is becoming more critical to bring Sales into the content conversation
  • Think about content as marketing offers. Get granular in the way you measure content
  • Content marketing is the alchemy of intent
  • 37% of firms are managing it all in-house
  • Think about the incremental value of content
@juntajoe Joe Pulizzi, Content Marketing Institute
  • Content marketing is a business strategy
  • We're not renting the media with content marketing- we're owning it!
  • When you start a content marketing strategy , it can never stop. It goes on forever
  • Content Marketing is creating & curating valuable, compelling & consistent content to change or enhance behaviour
  • Content Marketing is a promise to our customers that we're going to give them something of value
  • Content marketing should change or influence behavior.
  • Content Marketing is a lot like sex. Just because you can do it doesn't mean you're good at it
  • If you do not have a documented Content Marketing strategy, you don't know where you REALLY stand
  • 85% of corporate blogs have 5 or fewer posts
  • Only 36% believe that content marketing is effective.
  • Have a content marketing mission- the ultimate litmus test!
  • 600% increase in leads for indium when Content Marketing  strategy became 'engineers talking to engineers
  • Content Marketing Mission: 1. Core target audience 2. What will be delivered? 3. Outcome for that audience?
  • Think like a Publisher or Journalist, not like a Marketer, when developing your Content Marketing strategy
  • Pull back - more content may not be the answer
  • Develop content marketing mission first
  • marketers are doing much and not seeing  ROI
  • If you're thinking about video, stop thinking of it as an advertising piece. Look at it as a value-add tool
  • The most important thing about video is audio, and keep it short.
  • Think about ROO: Return On Objective,
  • Have someone that owns the content feedback
  • Content marketing is a promise to our customers that we're going to provide true value.
  • Get Found, Get Shared, Get Leads
  • Content Marketing's home has always been in customer retention.
  • The biggest untapped opportunity for B2B content marketers? SlideShare,
@marketingprofs Ann Handley, Author
  • Features of the best content marketing: Utility, Inspiration, Empathy
  • Want to make your content share-worthy? Think about helping your customers. What would they thank you for
  • It's not about a task or channel, it's a mindset. Creating the kind of content that is sustainable
  • Don't think content tactics before you create a content strategy.
  • The best marketing feels like something you WANT to consume
  • My pet peeve: we make Content Marketing  WAY too complicated!
  • Content marketing can be boiled in the 5 Ws of who, what, when, where, why and then how.
  • The best content is packed w/utility, seeded w/inspiration & is honestly empathetic
  • The Content Team graphic  pic.twitter.com/EgBUYDpD4f
  • Newer content channels popping up: Instagram; Tumblr; Slideshare; Pinterest all poised for growth
  • Use social sites as storytelling platforms rather than just sharing platforms
  • A real test of meaningful content marketing: would your network thank you for it
  • If your customer signed your paycheck, what would your marketing look like?
  • The biggest piece of being a publisher is to think of your content in the eyes of your customer.
  • If you're thinking about video, stop thinking of it as an advertising piece. Look at it as a value-add tool
  • If your customers love what you do, they will follow you.
  • 2 things that go into the success of content: the science and the art of it.
@BrennerMichael Michael Brenner, SAP
  • It's not about what we sell- it's about what we do for our customers.
  • Our buyers are bored
  • Our buyers are looking for marketers to feel interested in their needs
  • In Content Marketing, act like a publisher—and publishers need to make money
  • We're bombarding our prospects with too many messages.
  • Our buyers are looking for marketers to feel interested in their needs
  • Deliver what your customers are looking for
  •  Stroytelling should be at the center of your Content Marketing .
  • If buyers ask a question, you must answer - Deliver the answers they are asking for
  • Create an editorial board @ your company if there are multiple people creating content.
  • 50% of SAP's content is coming from external sources, including 100's of authors - Author Curation
  • Author curation: Find authors on selected topics.
  • Content mktg metrics: reach, engagement, conversion.
  • Influencer Marketing is key to amplifying your content (stories)
  • SAP is starting to include calls to action within their Content Marketing articles
  • We exist within a content ecosystem
  • The biggest challenge in marketing is to get people to stop selling.
  • Content Marketing should not focus on talking about what you sell, it should focus on what you do for customers
  • The blog post @BrennerMichael mentioned during his presentation http://bit.ly/15DVgVv 8 Steps To Build A Content Hub That Converts [Slides]
  • Focus on subscribers as your conversion objective.
  • digital attribution is still a huge challenge, with last click metrics still ruling the day
@Tweetsfrompawan Pawan Deshpande, Curata
  • Curation is everywhere, reddit, digg,etc.
  • 32% of marketers share content from blogs, industry pubs or online outlets w/ custrs
  • curation is relevant now b/c consumers have too much content
  • Why is curation relevant? Consumers have too much content. Marketers have too little
  • The content beast has a very high metabolism:
  • think beyond your brand… include your competition
  • 95% of marketers are using OPC( Other people's content) today
  • CMOs care about both creative and metrics

@jasonthibeault Jason Thibeault, Limelight Networks

  • Stories are a container of ideas
  • By 2017 video will take up much of internet traffic
  • You message needs to be connected regardless of device.
  • Narrative arc is what connects us to our audience, gives them a reason to connect with our stories.
  • The digital relationship pyramid  pic.twitter.com/nnBiTQgXzU
  • If it is not connected the audience gets disengaged
@MargaretMolloy Margaret Molloy, Velocidi
  • Content means Brand, trust and relationship builder
  • There is no single attribution. It's a math problem
@lbfeldman Lori Feldman, Cigna International
  • Don't underestimate the importance of listening. Listen before you speak and develop content.
  • Stopping and listening, and seeing what's resonating in a given market is key
  • Listen to your audience and create content accordingly
  • The days of the one-size fits all website text are over
  • Don't forget pictures and graphics in your content. Images can resonate globally
  • Common mistake in Content Marketing : publishing without engaging, not initiating two-way conversation with customers
  • Revenue is important. but don't forget relevance & shareability of content to get audience to come back.
  • If we're not all sharing in this digital world, we're doing ourselves a disservice says
  • To get to the point of revenue, marketers must not forget the point of sharing (targeted/compelling) content
  • Think like a publisher; be an educator. Your audience is looking for insights. -- Tell, don't sell
Mark Wilson, @Avaya
  • Be provocative in content marketing,
  • Content Marketing must be... simple, unexpected, offer credibility, have a motive and told as a story
  • Instead of asking people what keeps them up at night, tell them what should keep them up at night.
  • Marketers are probably the worst people to write content
  • to make your content compelling, be provocative and snarky when writing
  • Marketing needs to look like a Newsroom, not a cubicle farm
  • Come up with a non-standard point of view and defend that view.
  • Content Marketing must be... simple, unexpected, offer credibility, have a motive and told as a story.
  • Serving a niche market is how you get BFFs - become the definitive source for that community
  • great content doesn't distribute itself - split out publishing from editorial. In Content Marketing  separate editorial (is it interesting?) from publishing (medium, frequency)
  • For a quick Content Marketing win, segment, then address audience needs
  • I don't care how many people are tweeting, not tweeting, etc. At the end of the day, we're here to drive revenue
  • Mobile content is a lot more popular
@LeeOdden Lee Odden, TopRank Online Marketing
  • 81% of b2b buyers start with search engines
  • Optimized marketing means your brand is the best answer when and where buyers need it
  • Must integrate SEO and content, but optimize for customer experience
  • Anticipate demand with search and create [I would say satisfy] demand with content
  • Search often validates what users find on social
  • The definition of optimized marketing pic.twitter.com/lJHCYiNtc1
  • Great content isn't great until it gets found, consumed and shared.
  • Not everyone in your audience will be motivated by an infographic
  • Be the best answer for customer needs and that matches your brand value
  • Optimize for engagement AND conversion, then through to purchase and advocacy
  • Optimizing is about making it easy to attract, engage, retain
  • Facts tell, stories sell. Stories are essential for your brand. It's key to amplify
  • Optimization is an ongoing process! If people have a great experience they're more likely to DO something
  • every author at your company should have Google+ account
  • 4 types of content: Evergreen, repurposed, curated, and co-created
  • 16% of daily Google search queries have never been seen before. Keyword research is a goldmine for content ideas
  • There are many content marketing tactics, but are they integrated? Alignment is powerful in the customer journey.
  • Investing in high quality content doesn't mean anything if people cannot consume it, says
  • You want to create anticipation
  • Real influence isn't huge fan & follower counts, it's niche communities that take action.
  • The quality of your content will contribute to shorter sales cycles
@CroweHorwath_US Lee Odden, TopRank Online Marketing
  • You have to be able to understand who you're targeting.
  • Target market segmentation is key in lead nurturing.
  • Talk about the buyer's journey, the buying cycle.
  • In lead scoring, pay attention to digital body language
  • An innovator isn't about new products. It's about someone who wants best practices.
  • 28% of invited executives engage in program after 7 months.
  • Don't underestimate the power of e-Comms and landing pages.
@madisonlogic Thomas Koletas, Madison Logic
  • The average buyer is in the research mode for 4 to 6 days.
  • Leads from content mktg are often not followed up for 2 weeks
  • Wanna be salesy in your copy? You've got to segment your audience
  • Video is most compelling content right now. Segmentation is pretty key too
  • Key question: How do you get intent data
@Robyoegel  Rob Yoegel, Monetate
  • You have to remember that everything you do goes back to the customer
  • The key is getting the right content in front of the right person at the right time
  • start Content Marketing by creating content that the sales team needs
  • Social drives 25% of inbound traffic!!
  • Search isn't dead - it isn't going away.
  • Content development should be someone's job
  • Only those who TALK to their customers know what their customers want
  • Sales people should be educators
  • If you don't have the answer, your competitors will.
  • You can't really have a content calendar without knowing what to write about,
  • Ask your audience what they want to read -- critical tactic.
  • marketers should have content addressing the first questions your buyers ask when researching
  • Only those who TALK to their customers know what their customers want
  • 4 ebooks a year can fill up your content calendar,
  • Nothing gets our hearts pounding more than video
  • More effective lead gen with video by thinking outside the frame
  • Traditional video is based on an old television model
  • Content Telemetry = measuring content use, engagement & impact
  • Engagement: moving visitors from passive to active consumption,
  • If marketing automation is the rocket, then content is the fuel
  • People have more tolerance for longer content with knowledge of where it's going and for how long
  • When content is wired for interactivity, clickstream can be captured
  • Adobe should allow measurement of engagement in PDFs.
  • One can't make Spielberg production with every video. Need a strategy using multiple types of video
  • The key to using video is figuring out how to survive the rest of that video strategy
@JeffFuhriman  Jeff Fuhriman, Adobe
  • Use everything you've got to keep it personal
  • lets its customer tell the story - the Adobe experience.
  • Personalization drives easily 40% more conversion on our website
  • Find your most valued area -- You'll fall fast, learn fast and reiterate fast.
  • Adobe Target + Demandbase IP can ID who you are BEFORE cookies. Skeaky, but nice given how flawed cookies are
  • The odds of winning today: 4 every 650 leads,1 deal closes in 19 months.
@fdonny  Frank Donny, Marseli
  • Sales leadership will not respect you unless you have skin in the game
  • A sales person is concerned about 2 things: time and money
  • On average, 60% of all qualified sales opportunities end up in no decision
  • Clever analogy of sales and marketing as relay race supporting the revenue supply chain: inquiry > nurture > qualification > selling
@jill_rowley Jill Rowley, Eloqua
  • Definition of sales enablement: content, tools & training.
  • Its not quantity of leads, but quality and conversion rates that matter
  • Contacts from a conference are not leads, scoring means getting sales-ready leads
  • People don't buy from those they cannot trust.
  • Sales is only managing 43%
  • Use social to find, engage and amplify them
  • Read the content your buyers read and share it across your own social platforms
  • Enable your salespeople to tell customer stories
  • Some see prospects, I see future advocates
  • Social selling is different from social stupid
@TRiesterer Tim Riesterer, Corporate Visions, Inc.
  • You have to think of it through the entire spectrum.
  • Sales enablement answers: what are you going to say when you get the meeting
  • Give sales lead with a cheat sheet on what the lead is interested in to facilitate the first conversation
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Drawing Professional and Friendship Boundaries At Work

Author : Bharati Ahuja

The Professional/client relationship is defined by boundaries. These boundaries are the limits that allow for a justified connection between you and your client and are always based on the deliverables and the commitments made at the time of the contract. The focus on these boundaries becomes more important when the contract is a long term contract and the interaction with the client is on a daily basis.

When you have to communicate and interact with a client on a daily basis and have developed a great rapport with the client then there is a great possibility of friendliness creeping into the way you deal with each other.

Professional Boundaries

Having a friendly rapport with the client is not bad but when this friendliness makes each one of you take each other for granted then there arises a situation where the professional relations blur. In a professional relationship, you can be friendly with your client, but not your client's friend. This may result in adversely affecting the quality of the services that need to be provided to the client.

As a professional, you must draw a very clear demarcation about the power that you have.

This requires you to:

· Recognize that the power of a professional relation exists

· Understand the elements of that power

· Accept that these elements create an imbalance within your professional/client relationship, and then

· Use your power appropriately within the professional/client relationship to maintain or increase the efficiency of your work and deliver quality services

This clarity of the demarcation will also make the client appreciate the work done by you. Danny Brown in one of his articles has mentioned that:

We all want to be friends. We all want to have the most amazing relationships. And, often, that can be the case (or a close resemblance to it).But we also want to be successful – for our clients, our customers, ourselves and our families who depend on us to keep a roof over their head. If we confuse friendship and relationships with friendliness and professional relationships in that order, we run the danger of losing sight of crucial decisions that need to be made.

The main catch here is that in the process of creating clear professional boundaries does not mean that we need to be high handed or totally curt and unfriendly but we need to be clear about the limits which are set for maximum mutual benefit.

The Professional Boundaries:

· In a professional relationship, you can be friendly with your client, but not your client's friend.

· Every deal or action should have a mutually benefit you and the client as it is a business relation

· Don’t talk about one client in front of another.

· Always have a written contract as this protects both the parties and can be very useful whenever there is a dispute or disagreement.

· Don’t play favorites.

· Don’t’ discuss personal issues or reveal personal information to the client.

· When a client crosses boundaries , it should be immediately brought to notice so that it is not repeated.

Professional boundaries define effective and appropriate interaction between professionals and the public they serve. Boundaries exist to protect both the professional and the client. We usually enter the danger zone when a friend becomes a client or a client becomes a friend.While we look out for our friends unreservedly, often we can’t offer the same support to our clients, vendors, customers. If you know where the cut-off point is then you know where the help can begin and end.

It is solely your individual professional responsibility to maintain the boundaries. when faced with an issue that is causing the blur, work out the options and develop and implement an action plan. And finally, don’t panic—you are human. Therefore, the heart of ethical practice is taking responsibility for your actions or seek the advice or consultation needed to restore the boundary appropriately, and, ultimately, continuing to learn and grow professionally as a result.

 

Top 12 SEO Posts Of 2012 Of Our Blog

The purpose of our blog has been to share information on topics related to search and  social media . It has been our constant endeavor to write more extensively about SEO and  the direction in which this industry is getting geared to.

We are thankful to our readers who are our source ofinspiration and motivate us to keep writing regularly. Our focus has been on quality rather than quantity. We have put in our maximum efforts in offering content which is original and  unbiased.

Following are some of the posts which have been accepted whole heartedly in 2012.

A very big thanks to all the people who read our posts and shared them in 2012. Every share motivates us to write more and means a lot to us.

Having A Schedule And Being Organized – A Personal Perception

Author : Bharati Ahuja


I work as an independent entrepreneur and have a very different approach towards having a team. Instead of developing a team in-house I prefer co.ordinating with professionals and execute the project by allocating the relevant aspects of the project to the identified experts in that field.

And over a period of time some professionals become a necessary part of your organization. This way you get to work with professionals who are passionate about their work and the clients also get high quality results.

One does not have to bother about the team management issues and one can focus on upgrading the quality of service so that satisfied customers generate a WOM which accelerates business opportunities without much direct marketing methods. This in a way encourages entrepreneurship further.

I do not have any qualms about a 9 to 5 job but to each his own. As a job entails a different set of responsibilities and demands a different approach to work as compared to working as an entrepreneur.

Just the other day a business associate after observing my way of working asked me so you do not have any schedule for the day?

The chuckle in his voice made me think – Is this a good thing or a bad thing?

After giving thought to it I realized that yes if you are working 9 to 5 then you need to have a schedule as you are a part of the team and reaching at a fixed time and having a certain way of working according to the systems of the company become very important.

But as an entrepreneur even if you do not have a schedule does not necessarily mean that you are disorganized as the priorities of the day become your schedule.

· If you have a presentation then everything else may take a back seat.

· Especially when you are in online business the working hours can be 24/7 .

· If you need to give quality time to your children at a certain time of the day due to their busy schedules then that day working till late at night   becomes something unavoidable.

· That is the plus point of working independently as you decide what is the priority of the moment and work according to the need of the hour which gives a lot of spontaneity of thought and eliminates the element of the boredom which arises due to having a strictly fixed schedule.

· Of course the challenge is of meeting deadlines by repeatedly working on the progress of the project and co-ordinating efficiently with proper communication becomes the focus of every decision .

· As Liz Strauss has mentioned in her article http://www.successful-blog.com/1/be-irresistible-the-7-key-steps-to-becoming-your-own-boss/ It takes commitment to become your own boss — a commitment to yourself, to the people you serve, and to the value of what you offer. That commitment has been in every success you’ve won. Make the commitment and you’ll become an irresistible force.

Connect To Yourself First then To The Rest Of The World

Twitter the micro blogging conversation tool has entered our lives and has been successful in creating a virtual life for most of the people on twittervile. That virtual life is so full of conversations and updates which need to be followed real time.

Twitter started as a conversation platform which seemed to be an excellent replacement for SMS or texting but with millions of people joining it and the integration of tweets being featured on search, it has become  a real time information tool which updates you even before the news channels can have the breaking news headlines.

Moreover the use of social media as an online marketing tool has a certain compelling factor which may give the feeling  of missing out on something important if you are not connected 24 X 7. This brings havoc in the real life schedules .This infact can be considered as an occupational hazard  for the people working  in the online  industry.

After the regular use of Twitter, usually people get habituated to check on the tweets the moment they are out of bed but this is a dangerous habit which no doubt keeps you updated but surely creates a state of turmoil for your family and health.

First connect to yourself then to the rest of the world. Your Gym, Yoga, Walk or exercise routine and spending time with your family on the breakfast table are the most important things in the morning which cannot be replaced by any other professional assignment. Once you start the day with this positivity you have already taken the first step to  face the day ahead with zeal and energy as more than the caffeine it is the oxygen which is needed early in the morning.

We do work with different time zones and mornings do not always co-relate to the break of dawn to many but if we choose to work  this way then we need to decide our own body clock and see that we follow the schedules which go according to our timing schedules.

But unless you connect to yourself and give importance to yourself then you can never give it to anyone else. Everything boils down to discipline and efficient management, just because we have access to the broadband 24 X 7  that does not mean we add life to our GRAVATAR and become lifeless in real time.

The following video explains the efficient use of managing and monitoring social media:

What Is IP Delivery And How You Can Use It?

IP based delivery is serving content to users based on their IP address. Serving different content to users from different countries or locations is not cloaking and is very much a white hat technique. Cloaking is showing different content to users and different content to  the search engine bots which is not as per the Google guidelines.

The reason for varied content targeted based on IP address could be to display region specific Ads, varying costs for shipping as per the location, change the language as per the location or even different  discount rates as per location.

The following 2 videos explain how Google handles this aspect of IP delivery.

Why Setting Up Of Targets Is Important For Business Performance

Every journey starts with a destination and time frame in mind. If there is no destination then that is called wandering. Business is also a journey which you embark because you want to achieve something – money, fame, knowledge, satisfaction for something done with the best of abilities, etc. When you set up targets at the beginning of the year you get a direction for the future and you get a chance to analyze and look back at the plus points and the minus points of the past year.
Once you set realistic and smart targets it is possible to chalk out a plan for achieving them. Hence , they give you a direction and you start thinking of how to make them real. Some of the things which get included in the plan are:
  • What resources you need to achieve the target?
  • What strategies you need to set to achieve the target?
  • What is the financial implication for achieving  the target?
  • What improvements are needed in the existing structure of the organization?
  • What would be the KPPs – The Key Performance Parameters?
  • What attitudinal changes are required in the organization -  as the first step taken in order to hit the target is to set a positive frame of mind that it is achievable and possible?
  • The whole team has to have that positive spirit?
The answers to these very questions give you the direction and you start seeing the path ahead. But, the targets should be smart , realistic , achievable and time bound as only then responsibilities can be assigned and valuable resources like time and money can be allocated. I believe that brain storming to set the targets on the basis of past performance and the future trends is a must at the outset of every year . The periodic review of the targets set surely give a clear idea about where the business is heading to and if inspite of a lot of effort and planning the targets become difficult to achieve then those situations tell you a lot about the market conditions and hence again you can gear the direction accordingly.

Does Your Company Has The Vision, Mission And Value Statements Spelt Loud And Clear ?

All companies usually have a Vision Statement and a Mission Statement . Many companies also make it a point to display the Value Statement.

But, how many companies focus on these statements when the teams are being trained for setting targets and achieving them? short term targets affect the long term goals of the company.
Your organization's vision is all about what is possible, all about that potential. The mission is what it takes to make that vision come true.

The long term goals are set keeping the vision statement in mind but mostly the short term targets are influenced by the mission statement. And of course the values are the whole aura engulfing each and every thought, word, deed and action taking place in your organization.

All these inter woven together create an identity for your company which gives a unique image to the company and develops the company culture. Each and every team member contributes to the realization of these goals, targets and the image carving of the company.

Hence, it is very important that each and every team member is aware of the essence of these three statements which are not merely words but the source of the wholesome energy needed by the company to tread the growth path which has been set.

Once this is accepted by each and every employee only then it is possible for them to work as a family as the thought behind the action is usually the binding or bonding factor between people working together.

Whether a solo entrepreneur enterprise, an SME, a humble startup or a well rooted giant company , all have to keep on focusing with what their company identifies with as only then the full team can move in one direction.

The top management has to keep on reviving this knowledge periodically or on a daily basis in a subtle way as the main responsibility of the top management is to monitor growth and keep up the culture of the company and eventually achieve the long term goals i.e visions set by the visionaries of the company and harness the creative energies of the missionaries (the employees) of the company in sync with the mission.

There is a great insight on what happened to Yahoo when their focus shifted from their identity as a technology company to a media company on the following link:

http://www.paulgraham.com/yahoo.html (A MUST READ)

The following extract from the above mentioned link explains the confusions in the mind of the people working at Yahoo. When such confusions arise and the top management does not pay heed to it them the future cannot be bright.

“One of the weirdest things about Yahoo when I went to work there was the way they insisted on calling themselves a "media company." If you walked around their offices, it seemed like a software company. The cubicles were full of programmers writing code, product managers thinking about feature lists and ship dates, support people (yes, there were actually support people) telling users to restart their browsers, and so on, just like a software company. So why did they call themselves a media company? “

It is never too late to ask yourself - What does my company identify with?

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The Type Of Images You Use On Your Website

A picture speaks louder than words. Images on a website have got their own importance from the search engine’s bot perspective as well as from a visitor’s perspective. Hence the images that we add on each every page should be well thought of and of related to the content.

The images add the color coefficient to the web page and also offer text content to the search engine robots in the form of ALT TEXT which is one of the on-page optimization factors for SEO.

Usually, we see most of the sites buy ready images from the numerous websites available for the same. We see board room images, people shaking hands denoting partnerships and finalizing deals. These images have perfect models modeling for the pictures and having perfect smiles which may bea dentist’s delight.

But, the questions asked in this context are:

• Do these images project the right impression of your company?
• Is your team so well-groomed (look-wise)?
• Don’t you think that such images are an insult to the hard working team that you have?

I am sure you have the answer for the above questions.

No company has a perfect looking team and the atmosphere at work is constantly not all grins and smiles and achievements. To reflect the true  image of your company the images put for the product page,’ the team ‘or ‘about us’ page should be the actual pictures of your team members and the actual shop floor pictures of the product being manufactured or the of the office in which your staff is working to make the targets set by you a reality.

Having no images on the site is better than having the artificial smiling images. If you just adopt this change I am sure it will add to the credibility of your online business.

Focus on the content and value your product and people by putting them forward on the real estate of your web page.
Putting the right content and reflecting the true image of your company is like adding the soul to your website.

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Editorial Policy: Human Expertise, Enhanced by AI

At WebPro Technologies, our content reflects over two decades of experience in SEO and digital strategy. We believe that valuable content is built on accuracy, clarity, and insight—and that requires human judgment at every step.

From 2024 onwards, we have been using AI tools selectively to brainstorm ideas, explore perspectives, and refine language, but AI is never the final author. Every article is researched, fact-checked, and edited by our team, ensuring relevance, accuracy, and originality. AI supports our workflow, but the responsibility for quality and credibility remains entirely human.

This hybrid approach allows us to combine the efficiency of technology with the depth of human expertise, so our readers get content that is both informative and trustworthy.

At WebPro, we see AI not as a replacement for human creativity, but as a tool that helps us raise the standard of excellence in the content we share.

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