SEO Archives - Page 27 of 30 - WebPro Technologies LLP

How To Price An SEO Campaign

Every company has got its own pricing policies and especially when it comes to SEO many times the SEO companies and the clients who want to avail of these services are not sure of deciding upon the way the whole SEO campaign should be priced.

Any pricing for any service should be fair to the service provider as well to the client.

Normally, many SEO companies charge on per month basis and I have seen the demand for this mode of payment internationally also.

But, according to me, charging the client on a per month basis for an SEO campaign is not correct at all. As, when we consider an SEO project we know that

• The results will take time to be reflected on the search engines.

• It has to be a yearly project .( If proper results and search engine presence is needed).

• The rankings for some long tail keywords or which are location specific may start showing results in 2-3 months but for the specific keywords for which the site is being optimized might take at least 10-12 months.

• The SEO efforts (On-Page and Off-Page) put shall start from the very first day after the initial analysis of the site.

• No SEO can say that the Meta tags shall be put on the first month and then in the second month the sitemap.xml file shall be submitted. What I mean to say every SEO project needs to be given an overall tuning and that starts from day one.

In short it is just not possible to break up the work on a monthly basis and charge on a monthly basis if you are looking at a complete SEO campaign and search engine presence. Such a mode of payment does not do any justice to both the parties.

The best way is to split the payment into two installments of 50% each. i.e you charge 50% when the SEO contract is signed and the balance when the rankings start appearing in the search engines i.e usually after 3-4 months. The installments can be split into 2 or 3 depending on the mutual convenience of both the parties.

If the budget is a constraint for the client but search engine presence is what the client wants to start off with then the company can have packages suited to give a start by local search, only basic on-page optimization services which can be comparatively low priced but with definite results and later on there can be an option of upgrading these packages to the yearly plan by the client.

This kind of pricing is fair to both the parties i.e the SEO services provider and the client. Moreover, the SEO project gets a complete holistic approach by both the parties. The client also is mentally prepared that the SEO results are not going to be achieved in a jiffy, it will take time and this makes him develop the patience for it.

SEO - 08/27/2010

What Is All This Link Building About, Why are all the Webmasters And SEOs Falling In Link Love?

Before we discuss and understand about why everyone having a website today wants to get as many inbound links to their site, let us understand why , when and how all this importance to inbound links started.

We know that when any technology or algorithm becomes open and more and more people gain knowledge about it there is a tendency in general to use it or misuse it. If it is used in the right perspective then, it achieves the purpose for which it was built. But, when it is misused by the miscreants then it is a major matter of concern and needs to be restricted ASAP.

Way back Google announced a PageRank technology to display quality search results as the webmasters were misusing the keyword tag extensively and there was a lot of black hat which was affecting the quality of results on the search engines.

According to Google the Page Rank is defined as follows:

• PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.

Find detailed information here: http://www.google.com/corporate/tech.html

As mentioned above in the PageRank definition every link to your page is like a vote, a recommendation you make to the visitor coming to your site and thereby generating an online WOM for the linked site confirming your faith in the services and information offered by that company.

This is a very important and valuable opinion you give to your website visitors and in a way you vouch for it. Hence these links you give to other sites and the links your website gets were given importance by Google to determine the online standing of a company and business and hence the websites having a good inbound linking are considered to have higher popularity and given a higher PageRank .

The PageRank refelects how popular the webpage is online and thereby no doubt many times it is ranked high in the SERPs but let me tell you I have seen pages with ZERO PageRank also on Page 1 rankings of Google.

Inadequate SEO knowledge makes the SEO run after links. As a result there is a whole industry of Link Building which has come up and there are companies whose main service is to provide you links. Though there can be quality and innovative methods of getting links to your site as a continuous marketing effort but usually it gets limited to the easy way out by many to buy links from link farms or exchange links.

I am of the opinion that the term 'link building' itself is an incorrect term. Links do not have to be built but they should get built naturally in the process as your website starts getting a wider web presence and preference. The inbound links are something that your website earns by virtue of the quality foot prints it creates on the web as you reach out to more and more people by being focused on the valuable services and information offered by your website.

Buying a link is like telling someone that I shall pay you for speaking well about me. Now, how far is that ethical? How long will such a WOM last for your company’s credibility or in this matter keep your rankings high in SERPs? I am sure you have the answer . These short term solutions may give immediate results but will not ensure a long term web presence which should be the goal of any online marketing campaign. SEO has the possibility of achieving this if the SEO approach is ethical and as per the norms of the search engines.

I would like to emphasize here that yes having good quality links from authority and reputed sites and topical sites is essential and important but the way you achieve them is the main focus of this discussion.

To start with try to earn every link to your site as a result of unique, quality content and information on your site.

Yes, CONTENT is still the uncrowned king of the web since the first website went online and shall always remain inspite of millions websites coming on the web regularly.

Apart from a good qualitative site in all respects other genuine methods of gaining natural inbound links as your website goes from one milestone to another are as follows:

• Focus all your efforts on making the site informative, qualitative and content rich to get links automatically.
• Do not neglect the On-Page Optimization Basics and just go after links. (Very important from the SEO perspective)
• Participate in social media networks for discussions and sharing of information and mention links to the relevant pages to your website. (It need not be the Home Page always)• People are sharing links on the social media like never before and whenever you tweet a link you are sharing it with so many people who are connected to your followers which again has the possibility and probability of gaining exponential reach. This in turn again offers a lot of scope for gaining unbiased genuine links.
• Have a social book marking button on your website.
• Make RSS feeds available on your website.
• Issue Press Releases periodically.

Create a whole ambience and atmosphere around your website which shall make websites link to the site you want. In a way ensuring that you don’t have to run after links but they instead walk up to your site and acheive the true purpose of the PageRank Technology by Google.

I think that it is the responsibility of every web developer, SEO and any one even remotely related to uploading and affecting the content on the web to add value to it in its own little way.

Google / SEO - 08/21/2010

Social Media Marketing And The Online Presence Of Your Business

All marketing plans, efforts and strategies revolve around people and understanding the potential customer or catering to the existing customer is the main focus of any marketing campaign.

The social element can never be ruled out from any business activity as a whole because every business caters to some or the other want or requirement of people.

As all people involved in any kind of marketing are aware of the four Ps - Product , Place, Promotion and Price. We can see that we cannot decide about the product without keeping the people in mind, we cannot decide about the place without keeping the people in mind, we cannot decide about any promotion campaign without keeping the people in mind and again the price also is a people centric decision.

Hence, it is this fifth ‘P' people which is the main aspect around which all marketing campaigns revolve around. Hence, every business needs to reach out to people with the best possible approach.

Internet marketing offers the best possible platform for reaching out to the potential customer for introducing the products and services or to the existing customer for customer support in the form of social media.

According to Wikipedia:

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

Hence social media sites offer a two way conversational platform which offers a fair opportunity to voice opinions and feedbacks to both the parties involved .

There are many social media sites but Twitter, Facebook, Linkedin, YouTube and Blogs are widely used by the netizens. These sites are a good tool for effective online marketing and networking.

If your business has an account on these social media sites it becomes very easy and convenient to keep yourself updated about the latest buzz related to your industry, the interaction on this platform helps you to create an online brand and reputation which in the long run will help in generating a WOM for your company as online reputation management is the off shoot of the success of these social media sites.

No doubt this media offers a global reach in the most cost effective way but there are certain things to bear in mind when we have a social media presence.

There should be a team or a single person responsible to manage the media. i.e there has to be a sense of responsibility and answerability to every post or tweet , one has to distinguish between relating online on a personal basis and a formal basis. When you are dealing with a client the language and approach have to be very thought off as every post and tweet gets recorded and the company has to stand by the spoken word especially when you are dealing with customer complaint online or a grievance.

Just like every drop in the ocean counts everything you write on social media keeps on adding to your brand value and online reputation hence every word counts.

SEO has got its own importance and Social media has got its own importance. Since Social media has been integrated by search and real time search is where people go if they want to know what people are saying about a certain topic as of now, SEO and social media have to be used in conjunction by all the companies for a long term qualitative online presence for their business. Both these sources bring in qualitative, targeted inbound traffic which is the main purpose of online marketing.

SEO / Social Media - 08/17/2010

SEO – One Of The Online/Internet/Web Marketing Methods

Marketing is defined by various marketing experts as follows:

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Kotler.

Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.

Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

Drucker.

From all the above definitions made by experts in the field of marketing following terms stand out or can be considered as the main edifice for marketing:

• Social Process – Technical (economic) and ethical
• Exchange of products and values
• Distributive Systems composed of participants
• Encompasses the whole business and not just sales
• Care, concern , responsibility and answerability

I am going in details of the definitions of marketing as the field of online marketing is still at the evolving stage and currently the most common way of reaching out to the masses and classes online is through search engines.

Hence, we can see that SEO (SEARCH ENGINE OPTIMIZATION) is one of the most sort after services by website owners . The number of SEO companies offering SEO training and services are mushrooming online and offline giving commitments for high rankings and showing rosy pictures to the clients of million dollar online business to them.

No doubt the power of the web and reaching out to people has great potential of making your business and company have a global reach, but the concept of online marketing has to be taken into account as a whole for tapping this actual potential.

In order to understand and wisely work out the online marketing strategy for your company one has to go to the basics of this term.

Yahoo made a fortune with banner Ads. In early 2000 and many companies allocated huge budgets for this and got online presence but such a presence was short lived and had very less recall value.

But that was the need of the hour as netizens were not mature enough or cyber savvy enough at that time to find what they were searching for on the web and the search industry also was still growing .

But, now in 2010 the situation is very different

• The people have become more net savvy
• The search industry has grown and has a lot to offer as regards search options
• The number of websites offering content and information on various topics has grown exponentially
• Accessing the social media has become a part of everyone’s daily activity
• The integration of search and social media (Real Time Search) has given an impetus to public opinion like never before.
• The Online Competition has increased multifold

Just as banner Ads. got the most attention way back in 2000 , in 2010 SEO is the online marketing method which every company wants to allocate a budget to.

Surely, getting your site optimized for search engines is the wisest decision any company can take keeping the current scenario in mind and SEO is something that no company can do away with because if your business is not on the search engines then it is on the invisible web and if you are not visible on the web then you cannot expect any business from the web.

In order to be visible on the web, SEO is one of the options but as a wise marketing strategy to ensure long term online presence all the options for online marketing and keeping the current scenario in mind, we always suggest to clients to have a inhouse online marketing team or if the company under consideration is an SME and has humble marketing budgets then one person at least should take a regular active interest in the online presence development of the business as the social media presence also is of utmost important for every company keeping the future trend in mind.

As your company needs to have voice of your own on the web and the social media sites and blogging gives you the power to speak for your company, gracefully thank your well wishers or defend your company in case of any bad word spread regarding your product or service so that your online reputation is always taken care of.

The SEO company will monitor the rankings for your website on the search engines but in order to monitor the social media one needs to hire a social media company services or the best way is to have a inhouse team or person handling this function.

Online business is global business and it is only through this tool that you can reach out to a potential customer, thank a satisfied customer, attend to complaints of dissatisfied customers and thus develop a rapport ensuring repeated business.

Hence, SEO is just the first step to reach out to the potential online market but there is a lot more which has to be done to establish the online WOM and ensure long term business.

In conclusion, we go back to the important aspects of marketing derived from the definitions by the Gurus of marketing mentioned above i.e:

Hence all these aspects have to be incorporated even in the online marketing plans and strategies of the company and this is possible only if each and every person of the organization starts thinking in these terms and identifies with it.

As budgets allocated today by companies for internet marketing should ensure long term presence on the web and not just fade away like the presence gained by banner ads. in the past, and the online marketing strategies and methods today available have the potential for acheiving this purpose.

SEO - 08/15/2010

Conversion Ratio Analysis And Approach Towards ROI For PPC Or SEO

In a SEO campaign after the rankings are achieved, the first and foremost question on the mind is how are the conversions? The website owner starts calculating the ROI (Return On Investment) , his main concern is - has the amount spent on SEO proving to be an investment or was it a huge expense made by the company.

This situation is the most critical juncture of the whole SEO campaign. A s the conversion ratio depends on many factors. SEO is about making the website rank high and get the targeted organic traffic to the website. Once this is done the SEO mission is accomplished. But the client is not only happy with the traffic, what he needs is business, the conversions from these visits.

If the visits are not getting converted in inquiries then the situation is like customers walk into the store check the display of the products and leave.

Let us take, a real time example : A person sees an attractive Signboard outside a store listing the products he wants to buy . He walks in. He checks the products which are displayed . Looks here and there to get answers for certain queries but there is no sales person in sight . He does not get the answers so he cannot decide, so he leaves.

The same situation arises online when a searcher comes across your website on the search engines , he clicks on your website link , browses the website but since he does not get enough information on the site maybe about prices, specification about the product or the details about the company, etc. which may be due to the fact that the information on the site is not enough or maybe due to the fact that the information is there but the navigation structure is not friendly enough or the design is to loud, cluttered or confusing to smoothly go through the whole process of buying online.

Its like your marketing staff has done a great job but your sales staff and staff on the counter in your store are not serious about business.

Hence, before coming to the conclusion that all this online business is just a hype created by the online marketing industry, analyse the situation and find answers for what can be the possibilities for low conversions.

Analyse the on-page Conversion Rate factors ( As the aspects of your landing page act as your sales staff) , as an on going process from the time your website goes live , every contact form data that you get from the website should be traced like a real time inquiry. Many times the loop-hole lies there. The email received from the website goes unanswered and the inquiry loses its value with time or the process gets initiated but the sale does not reach the closing stage due to some communication gap. As effective and timely communication is crucial to any sales process, whether it is real or virtual.

Hence, as real time sales team conversions are monitored, similarly the monitoring is required for every inquiry generated from the website.

Clicks as a result of PPC or SEO bring in the online customer on your online store but for conversions your landing page factors which is your virtual sales staff and payment counter is responsible for the successful completion of the sale.

The most important point to be kept in mind is that the virtual customer is usually impatient and info hungry and expects quick answers for every question. Hence he should get the information readily on the site or should get an immediate reply to his mail.

Secondly, a person who buys online checks out many other sites before taking a final decision so your site should be competitive enough as compared to other websites ranking high on the search engines.

The online competition many times may not be the same as real time competition. Hence studying the online competition and having the knowledge of the online market of the products that you deal in is again equally important.

SEO - 08/13/2010

Do You Need A Blog And How Often You Need To Update The Blog?

This question has got a dual perspective –

1. A Personal Perspective:

Do you need to blog because you like to write and a blog is the best canvas where the thoughts and ideas can be poured on and made to reach out globally?

2. From the Business perspective of your website :

Do you want to reach out to your visitors and clients with more and more information about the company services, products and other developments? Does your website need additional content?

If you have a ‘YES’ for an answer for atleast one of the above questions then yes, you surely need a blog.

If you want a blog from a personal point of view or the business point of view, you surely need to decide the frequency with which you need to update the blog. There is no point on starting a blog and not updating it.

If you have a website then a blog surely is a source of adding valuable content for the site which in turn surely helps in improving the rankings in the search engines. But, the blog has to be focused, well maintained and also updated daily.

Many times I always argue with myself and come to the conclusion that quality is better than quantity and it is ok if you do not update it daily, but then from the hard core SEO perspective truly speaking both the quantity and quality both are important and necessary.

Yes, if you have a blog do not compromise on the quantity or the quality and eventually you not only benefit from the search engines but also carve a niche of your own and establish a unique identity on the web by your own very individual style of writing and presenting your thoughts and opinions on the related topics.

Daily updation ensures regular visitors, on the other hand if you reduce the frequency it may be an out of sight out of mind case from the visitor point of view and affected rankings from the search engine side. Blog articles today have the tendency to get indexed as soon as they are published. So if your blog offers fresh content daily your site definitely gets preference from the netizens and the search engine bots.

SEO - 08/11/2010

Do SEO Certifications Matter?

SEO – Search Engine Optimization is the art and science of making a website rank high on the search engines for the keywords targeted for that website.

A decade back when people started optimizing sites for search engines there was no formal training available and the main source for understanding the search engine algorithms and knowing what the search engine bots are looking for on your site was the search engine blogs and forums itself.

Though these resources are still available, in fact, now there are millions of SEO blogs also available sharing this knowledge, but people want the knowledge to be made available in a capsule form to them so that they can grasp as many concepts as possible in a short span of time.

Okay, good enough - attending a SEO training programme or enrolling oneself for an SEO Course is a quick way to familiarize yourself with the concepts and the stages involved in optimizing the sites but it is just not enough, as this knowledge is such that unless you optimize sites yourself and monitor and analyze the developments yourself you can never gain expertise.

You have to keep on constantly learning in this field as every website you work on will be unique in itself and the SEO solutions required will also be unique in a way.

Hence, even if you attend a SEO programme or attend SEO classes the theoretical sessions offer you a stepping stone to go ahead but until you actually work on the sites you never actually gain SEO knowledge.

Hence, an SEO training company which helps you to get an SEO trainee’s job after the course done or involves you in a live project of a website is giving you a right orientation and start in this field.

After that also it is not the certification which will give you a growth path but only your experience and passion for this work shall help you go places.

People will give their websites to you for optimization on the basis of the past work done and results achieved not on the basis of a certificate you have achieved by passing a SEO exam.

No doubt , certificates and testimonials add credibility to the name attached with it but they never substitute the display of actual work done. The SERPs achieved by you will be the only true certification that you can put forward to gain the confidence of the client or employer as the case may be.

We conduct SEO Training at WebPro Technologies but we always emphasize on the point that :

WE DO NOT TEACH - WE HELP YOU LEARN . One does not become an SEO expert by just attending a course or by reading a book.

SEO - 08/10/2010

The Approach For Online Marketing – Focus On Content And Information

Marketing is all about bringing the people to the product whereas Sales is taking the product to the people.

Basically, the sales force of your company and the marketing team of your company both have to focus on these two important Ps i.e product and people. Of course there are the other Ps like price, promotions, professionalism , place and profit which are also inter-linked to this whole process.

Whether a company is following the off line traditional methods of marketing or is focusing on online internet marketing the main aim is to pull the attention of the buyer to the product. In the traditional methods this task was not easy as the reach that the advertising in newspapers, magazines or on billboards , on TV, etc. gave was limited and at a very high cost.

Online marketing on the other hand has a phenomenonal global as well as local reach. But, pulling the attention of the buyer to the product on your online store is an equally challenging job which needs a slightly different approach and a well planned and a well thought of website .

Netizens are info hungry and are always searching for more and more information on the search engines or within your site for additional information either about the product displayed on your site or about your company.

People are more aware as of today about the options available for what they want to buy because of the plethora of information available on the net on each and every topic. They have become more net savvy and as a result it can be observed that the search patterns of the searcher have also become more specific , which has made the SEO industry to focus more on the long tail keywords.

Hence, first and foremost make sure there is enough content available on your site about each product that you display on the online store front .

Secondly, make sure your company has a web presence on the mostly visited social media sites so that your potential customers can voice their queries or discuss related issues.

And of course, to ensure that your website ranks well on the search engines is something that goes without saying as the search engines are the main source from where the targeted traffic finds your website.

Once the visitor is on the website he is a potential customer . The design, architecture, user-friendliness and of course, the compelling content on the landing page of your site will determine if the potential customer will be converted into a regular customer or not.

So, Once again we see that “Content Is King” when it comes to winning over the search engine bots or the visitors coming to your site.

The search engines do not discriminate between a website of a start up and a website of a company running ancestral business, neither do they discriminate the rankings of a company on the basis of their balance sheets.

So all the websites have an equal chance or potential of getting ranked on the first page of the search engine which opens the doors to a whole new world of business and opportunities for that company. Provided, the site has been ethically optimized and offers genuine , focused and detailed content.

Again, it is this very same content which will make other websites link to your site. As we all know inbound links are another factor which work like a vote to your site or like WOM for your site. If only webmasters focus on making the site qualitative rather than have link building strategies and think of ways and means of buying and selling links half the spam related issues would be taken care of.

SEO / Social Media - 08/07/2010

Digital Certificates - Best way of building users' trust is by enabling SSL on your website

In a virtual world, there is always an element of doubt when sending or receiving sensitive information. A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website. There is no better way of building users' trust than by enabling SSL on your website and getting an SSL Certificate for your website.

To allow you to secure your website, we offer Thawte SSL Certificates

Thawte is a Verisign company, which was the first company worldwide to start offering digital certificates.
It is the oldest and the most reliable brand of Digital Certificates in the market today.
Thawte is a brand that is well-recognized by users worldwide and getting a Thawte digital certificate for your website will increase the level of comfort that your customers feel when they visit your website.

View various SSL Plans here : http://webshop.webpro.in/digital_certificate.php

Bing / Google / SEO - 08/05/2010

SEO – Search Engine Optimization And PPC – Pay Per Click Campaigns

We all want our site’s presence on the search engines. Companies who fail to optimize their sites for organic rankings have an option of the PPC campaigns of the search engines to have their website exhibited on page 1 of the search engines.

In order to get organic rankings one has to work on the, on page and off page factors and also try to get as many inbound links as possible. In short the site has to be made search engine friendly and so qualitative that people would link to it.

But, in contrast the PPC rankings are directly related to the amount you are willing to pay for every click. You get listed under the sponsored links even if your site’s on page and off page factors are totally zero. As a result inspite of the immediate business that you get as a result of PPC listings, your website does not create its footprints on the web and once the PPC campaign is discontinued your website disappears in the invisible web.

Though , SEO results are achieved over a period of time but if the SEO campaign is according to the search engine norms and done ethically the benefits that you reap in the long run are worth the wait and effort. As and SEO campaign not only brings the targeted traffic but also creates the valuable presence on the web for the website in terms of inbound links.

Hence, in any marketing campaign there should be a proper balance and timing for each campaign to be given importance to. Initially, when the website is new and SEO efforts will take a while to show results, it is important to have a focus on the PPC campaign by allocating a certain budget and by monitoring the campaign effectively on a daily basis. Once the organic rankings are achieved the PPC budgets can be cut down gradually.

Search engines are a source of targeted traffic to your website. Having a proper plan for creating a presence shall surely yield effective results and ensure a wider long lasting reach on the web.

PPC / SEO - 08/02/2010

What we offer

Contact Info

802, Astron Tech Park, Satellite Road, Opp. Gulmohar Park Mall, Ahmedabad 380015, India

+91 9825025904
info@webpro.in

Daily: 9:00 am - 6:00 pm
Sunday: Closed

Recent Posts

What we offer

Contact Info