Internet And Search Engine Marketing (Basics) for Website Owners

Programme on Internet And Search Engine Marketing (Basics) for Website Owners

By WebPro Technologies
at AMA (Ahmedabad Management Association)
On The 7th & 8th Of March 2008
Time:5.30 P.M to 8.30 P.M
The details of the programmes are available at the AMA office.

Ahmedabad Management Association
Core-AMA Management House
Torrent-AMA Management Centre
ATIRA Campus, Dr. Vikram Sarabhai Marg
Ahmedabad 380 015, Gujarat, INDIA
Phone: +91-79-26308601 Fax: +91-26305692
E-mail: ama@ad1.vsnl.net.in & amaahd@gmail.com

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Course On Search Engine Optimization (SEO).

 AMA in collaboration with WebPro Technologies conducts a course on SEO.
Duration : 16 Days
Mon to Thurs. 7.00P.M to 8.30 P.M
What the student will know by the end of the course:
- What is search engine optimization (SEO)?
- How to create effective page Title Tags.
- How to create an effective and optimized META Description Tag.
- How to create an effective and optimized META Keywords Tag.
- How to research and select appropriate keywords to target.
- How to successfully integrate search keywords within your web site copy.
- How to optimize each page of your web site step-by-step.
- Overview of important search engines and directories.
- How to submit your site to important search directories.
- An overview of what search engines consider to be "spam".
- Web design elements to avoid to ensure your site is search engine compatible.
- How to monitor your search rankings and site traffic.
- How to create effective Alt Image attributes.
- How to create effective and optimized text navigation menus.
- How to use link titles and anchor text effectively.
- How to set up your site architecture to be search engine friendly.
- How web page file extensions impact search engine compatibility.
- How to integrate good Web Design and SEO together
- How to create a search engine friendly site map.
- How to use the Robots META tag.
- How to optimize a site designed in Flash.
- How to optimize a graphic-heavy web site.
- How to increase your site's link popularity.
- Overview of Google PageRank.
- Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.

Welcome To The WebPro World

WebPro Technologies is a Web Solutions Provider and offers end-to-end automation to Domain Resellers, Web Hosts, Web Designers, and other Web Service companies. We provide the most comprehensive Product Portfolio at  the most competitive prices.

 

Our Product portfolio includes a wide range of Web services - Domain Registration (gTLDs and ccTLDs), Linux and Windows Hosting, Mail Hosting, Mail AntiSpam, Mail AntiVirus, SSL, Dedicated Servers etc.

WebPro Technologies also offers SEO(Search Engine Optimization) Solutions. Amongst the SEO seervices that we offer are:
Ethical SEO.WebPro Technologies uses only ethical SEO techniques. WebPro Technologies does not use cloaking, doorway pages, keyword stuffing, hidden text, external landing pages, link farms, or spam of any kind.
 
Some SEO companies use all or some of the above mentioned unethical ways to optimize a site. Such methods if detected by the search engines will make them exclude your site from their listings permanently. Hence, the best way is to follow the patient and perseverant path of ethical SEO and have a confirmed position in the search engines. This surely assures more visitors and in return more sales and visibility on the net.
 
WebPro Technologies can re-design your site and make it search engine friendly or create a new one for you in the most ethical way and give you the maximum ROI for SEO of your website.Web Redesign Services.
 
  • Optimized Web Services.
  • Front Page Optimization.
  • Optimization Content Management Solutions.
  • Website Consultation & Do-It-Yourself SEO.
 
Once you decide to get the website developed or rework the existing one, it is very important to know the step by step procedure of doing so. Your site is the first impression that a visitor gets about your company. As we all know that 'The First Impression Is The Last Impression'.
 
Hence, I am sure no one would like to have a very well designed site with no relevant content or have a site with good content but no aesthetics of design. No doubt 'Content Is King' on the net but a good website not only has substance but also the style to make the visitor read the content.
 
 
Once the site is ready with a good design an rich content, it has to be optimized so that it gets listed with the relevant keywords in the major search engines. That is a specialized job for which the services of an ethical SEO have to be availed.
WebPro Technologies offers all the web solutions right from Domain Registration to SEO and Web Marketing guiding you at every step to make your investment in the website a profitable one.
 
The WebPro Commitment
 
WebPro works to improve what the search industry calls "organic" search results, which means the actual search results produced by each search engine's algorithm. These are the real results.These listings remain till your site is hosted and is being maintained and upgraded.Some SEO firms may buy you a "sponsored listing" at the top of the page. That is advertising, not search engine optimization.The Sponsored Listings no doubt give you an immediate and effective web presence but they will go as soon as you stop paying for them. As I said this is advertising. So, your company has to decide whether you would like to pay and buy a listing or hire SEO services and patiently work your way through the listings in the organic results.
 
All those who want to get their site optimized want a top listing in all the major search engines.The million dollar question is - Is that possible? For example the keyword with which you want your site to be optimized is let's say is 'hotels'.
 
The term is a general term so the organic results will be numerous. It is not impossible for your site to get a top listing but, this can happen only after a period of time, provided the site is content rich and both on-page optimization and off-page optimization are up to the mark.
At WebPro we commit our efforts to help you get your site a listing in the major search engines for the relevant keywords as high as possible with all the possible SEO ethical ways.
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Contact Info

802, Astron Tech Park, Satellite Road, Opp. Gulmohar Park Mall, Ahmedabad 380015, India

+91 9825025904
info@webpro.in

Daily: 9:00 am - 6:00 pm
Sunday: Closed

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