Google Also Needs SEO Because It Is The World Wide Web Consortium Which Is A Standard

July 21st, 2015

Recently everyone had their eyes wide open when they read  that Google wants to hire a SEO Manager.

I think it is a very logical thing as Google  also needs to be as per the World Wide Web Consortium (W3C) norms. The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor Tim Berners-Lee and CEO Jeffrey Jaffe, W3C’s mission is to lead the Web to its full potential.

Search engines are not the WWW. They are a subset of the WWW superset. engine algorithms try to get quality signals from the web and constantly endeavour to improve the search results so that they can cater quality search results to the user.

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Search engines either integrate web standards like XML sitemaps, Schemas, Meta tags,etc. or they create their own standards like the Google created the Authorship Markup.

W3C laid the foundations of today’s Web with standards such as HTML (in 1997) and XML (in 1998).

For example Microformats is not a new concept domain was registered on 26th January 2005 and since then the site is adding content on how microdata can be added to the websites.

But, it is in 2012 when Google launched the Knowledge Graph that the SEOs started focusing their attention on microdata and made it a well known norm.

From the time the term SEO has been coined, SEOs have been executing repair functions on the websites to make them search engine friendly but its high time we move on from thinking about search engines and start thinking about the quality standards which are friendly to the web eco system and build and structure our online presence (earned and owned) as per the web standards before they get accepted by the search engines.

By giving importance only to the Google algorithms we are paving the way for Google algorithms to become the standard and helping it to monopolize the web.

Hence, Google also needs to futureproof its web presence and websites as per the w3c standards and be prepared to face any kind of competition in future.

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.


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