Google has always been focusing on the fact that only the User is important to them . As the users are shifting to mobile devices in large numbers Google also has started giving highlighting in the search results if a website is mobile friendly.This currently is information for the user who is searching on mobile devices. But this mention is surely effect the click thru rate of websites listed in search results on mobile devices. It is simple logic that why would a user click on a site which is not mobile friendly when he is searching using a mobile device.
This change will be rolling out globally over the next few weeks. According to Google a site is mobile friendly when it :
Avoids software that is not common on mobile devices, like Flash
Uses text that is readable without zooming
Sizes content to the screen so users don’t have to scroll horizontally or zoom
Places links far enough apart so that the correct one can be easily tapped
The search results on the mobile devices appear as follows:
Google has also launched a mobile friendly tool to check the mobile friendliness of a website:
The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are not mobile friendly. For example as follows:
In June 2013, Google introduced a penalty for sites providing a bad mobile search experience. Sites generating errors and other problems for mobile visitors received less visibility in Google’s smartphone results — the results Google shows to mobile searchers, as opposed to desktop searchers.Now with this display of the mobile friendly tab in search results it is crucial for every website to be responsive and follow the rules to be mobile friendly.
Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.